Founding Head of Marketing and Outreach
10+ years
Boston, MA
Part-time
Hybrid
1 month ago
About the role
About Youth Pathways Initiative
Youth Pathways Initiative (YPI) is a school-facing education venture that partners with high schools to deliver practical financial literacy programming. Rather than functioning as a curriculum vendor, YPI serves as an implementation partner—combining structured programming, near-peer facilitation, and school-facing operational support to help institutions deliver high-quality financial literacy experiences without increasing administrative burden.
Financial literacy education is gaining momentum nationally, yet implementation remains a persistent challenge. YPI exists to close that gap. We are currently in our validation stage and building a disciplined founding team to support responsible growth and long-term execution.
About the Role
YPI is seeking a Founding Head of Marketing & Growth to lead early growth execution, strengthen external positioning, and build the systems that support disciplined outreach and partnership development.
This is a hands-on founding team role. You will work directly with YPI's founder and executive team across outreach, pipeline management, brand, digital presence, and market-facing communications. The ideal candidate is a strong operator with sound written judgment, organizational discipline, and a demonstrated ability to execute with minimal oversight.
Location: Greater Boston preferred (Hybrid). Remote considered for exceptional candidates.
Commitment: Part-time, approximately 10-15 hours per week, with occasional variability based on business needs.
Responsibilities
Growth & Outreach Execution
Pipeline Management & Growth Operations
Brand, Messaging & Marketing Execution
Digital Presence & Content
Required Qualifications
Preferred Qualifications
Compensation
This is currently an unpaid founding team role. We are transparent about that upfront. Stipend potential exists as YPI grows and formalizes compensation structures. This role is designed for candidates who value direct ownership, early-stage operating experience, and mission-aligned work at a foundational stage of a venture.
How to Apply
Please email the following to [email protected]:
Selected candidates will participate in a multi-stage interview process, including a brief practical discussion exercise.
Youth Pathways Initiative is building toward a future where every student graduates with the financial knowledge to make informed decisions. We look forward to hearing from candidates who want to help build that future.
Youth Pathways Initiative (YPI) is a school-facing education venture that partners with high schools to deliver practical financial literacy programming. Rather than functioning as a curriculum vendor, YPI serves as an implementation partner—combining structured programming, near-peer facilitation, and school-facing operational support to help institutions deliver high-quality financial literacy experiences without increasing administrative burden.
Financial literacy education is gaining momentum nationally, yet implementation remains a persistent challenge. YPI exists to close that gap. We are currently in our validation stage and building a disciplined founding team to support responsible growth and long-term execution.
About the Role
YPI is seeking a Founding Head of Marketing & Growth to lead early growth execution, strengthen external positioning, and build the systems that support disciplined outreach and partnership development.
This is a hands-on founding team role. You will work directly with YPI's founder and executive team across outreach, pipeline management, brand, digital presence, and market-facing communications. The ideal candidate is a strong operator with sound written judgment, organizational discipline, and a demonstrated ability to execute with minimal oversight.
Location: Greater Boston preferred (Hybrid). Remote considered for exceptional candidates.
Commitment: Part-time, approximately 10-15 hours per week, with occasional variability based on business needs.
Responsibilities
Growth & Outreach Execution
- Execute outbound outreach campaigns across email, LinkedIn, and relevant channels
- Personalize outreach communications based on institutional fit, audience, and partnership context
- Manage structured follow-up cadences to maintain consistent engagement
- Identify qualified opportunities and surface them to leadership
- Support outreach strategy refinement based on response trends and market feedback
Pipeline Management & Growth Operations
- Maintain outreach tracking systems and partnership pipeline records
- Log communications, follow-up timelines, responses, and engagement outcomes
- Monitor lead progression across defined pipeline stages
- Produce clear weekly updates on outreach activity, response trends, and pipeline movement
Brand, Messaging & Marketing Execution
- Draft and refine outreach messaging, email templates, and external communications
- Support updates to one-pagers, presentations, and marketing collateral
- Maintain consistency across YPI's public-facing messaging
- Ensure written communications reflect standards appropriate for educators, administrators, and institutional partners
Digital Presence & Content
- Manage YPI's LinkedIn presence and other relevant digital platforms
- Develop and maintain a consistent, professional content cadence
- Monitor engagement patterns and refine execution over time
Required Qualifications
- Current sophomore, junior, or senior; recent graduate; or early-career professional
- Strong written and verbal communication skills with high editorial judgment
- Demonstrated organizational discipline and follow-through
- Ability to manage outreach workflows, communication systems, and structured follow-up independently
- Familiarity with LinkedIn, email-based outreach, and standard digital communication tools
- Availability to commit approximately 10–15 hours per week
- Ability to represent an emerging organization externally with professionalism
Preferred Qualifications
- Experience in marketing, growth, communications, or brand execution
- Background in sales, business development, outreach, or partnership-building
- Experience in startup, early-stage, or entrepreneurial environments
- Leadership in student organizations, consulting, or structured project-based roles
- Familiarity with tools such as Canva, Google Workspace, Excel, ClickUp, or CRM platforms
- Interest in education innovation, youth development, or financial literacy
Compensation
This is currently an unpaid founding team role. We are transparent about that upfront. Stipend potential exists as YPI grows and formalizes compensation structures. This role is designed for candidates who value direct ownership, early-stage operating experience, and mission-aligned work at a foundational stage of a venture.
How to Apply
Please email the following to [email protected]:
- Resume
- LinkedIn profile (if available)
- A short expression of interest
- Either a prior relevant writing sample (outreach email, marketing content, proposal excerpt, or campaign copy) or a short written response to a prompt provided upon application
Selected candidates will participate in a multi-stage interview process, including a brief practical discussion exercise.
Youth Pathways Initiative is building toward a future where every student graduates with the financial knowledge to make informed decisions. We look forward to hearing from candidates who want to help build that future.
Skills
Education Administration ProgramsMarketing and Sales