Trava Health

Junior Lifecycle Marketing Associate

Trava Health
2 - 5 years
United States
Full-time
Remote
1 month ago

About the role

Rate : 40k - 55k
Location: Remote / US Based
Type: Full-time
Education: Bachelors Degree
OverviewWe’re looking for a Junior Lifecycle Marketing Associate to support the execution of lifecycle campaigns across email, SMS, and other communication channels at Trava Health. This is an execution-focused role—ideal for someone early in their career who wants to learn fast, work inside real systems, and grow into a strong lifecycle marketer.
You don’t need a formal degree. What matters is your willingness to learn tools, follow processes, and take ownership of getting things done accurately.
You’ll work closely with the Manager of Lifecycle Marketing to launch campaigns, maintain systems, and improve how we operate across channels.
What You’ll Do
  • Build and launch campaigns in Customer.io and other lifecycle tools
  • Execute email, SMS, and in-app messaging based on provided briefs
  • Follow QA processes to ensure campaigns are accurate before launch
  • Support the referral program by responding to customer inquiries, troubleshooting issues, and assisting with basic reconciliation when needed
  • Maintain and update lifecycle workflows, segments, and campaign logic
  • Assist in syncing and validating customer data across systems
  • Support testing and iteration of campaigns (A/B tests, timing, messaging)
  • Help identify small process improvements that make execution faster and cleaner

What We’re Looking For
  • Strong attention to detail—mistakes in execution are costly, so precision matters
  • Willingness to learn new tools quickly (Customer.io, data platforms, etc.)
  • Ability to follow structured processes without cutting corners
  • Organized and reliable—you do what you say you’ll do
  • Clear communicator, especially when something is unclear or broken
  • Interest in marketing and a desire to grow in the field
  • Comfortable working in a startup environment (things move fast, priorities shift)

Nice to Have (Not Required)
  • Background in marketing, communications, or a related field
  • Experience with email or lifecycle marketing tools (Customer.io, Mailchimp, etc.)
  • Familiarity with basic data concepts (segments, events, attributes)
  • Exposure to tools like Google Analytics or similar

What You’ll Get
  • Hands-on experience with real lifecycle systems and campaigns
  • Direct mentorship from the Manager of Lifecycle Marketing
  • A clear path to grow into a more strategic lifecycle or CRM role
  • Exposure to how marketing, product, and data systems work together

Who This Role Is For
Someone who:
  • Wants to break into lifecycle/CRM marketing
  • Learns by doing, not just reading
  • Is okay starting with execution to build real skill
  • Thrives in a startup where ownership matters more than titles

Skills

Marketing and SalesRetail Health and Personal Care Products
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