An independently owned family business stocking over 50 farmhouse & artisan cheeses, fine wines, local beers and deli produce

Industry: Retail Groceries
Company Size: 1 employee

The Cheese & Wine Shop

Savvy Admin PROD

**Vice President, Channel Control **The **Vice President, Channel Control ** is a senior commercial leader responsible for ensuring that the company’s indirect and retail channels are operating according to agreed standards, contracts, pricing, and governance, balancing growth with compliance and risk management.

**Core Responsibilities **

- Define and enforce channel‑control frameworks, including pricing discipline, promotional guidelines, margin structures, and channel‑conflict rules.

- Monitor channel behavior (retailers, distributors, franchisees, partners) to detect and correct deviations from agreed terms and brand standards.

- Partner with Sales, Legal, Compliance, and Finance to design channel contracts, incentive structures, and governance policies.

- Lead investigations and remediation of channel misconduct, grey‑market activity, price erosion, and unauthorized reselling.

- Build and maintain data‑driven channel‑monitoring dashboards and KPIs for control, compliance, and leak‑rate tracking.

- Represent the firm’s channel‑control and governance stance with key partners, regulators, and internal stakeholders.

**Typical Profile **

- 15+ years in channel management, trade compliance, sales operations, or commercial‑risk roles, ideally with experience in large‑scale distribution or retail ecosystems.

- Strong understanding of channel economics, pricing control, and anti‑parallel‑import / grey‑market risk.

- High‑integrity, skeptical mindset with comfort in “saying no” when commercial pressures conflict with rules.

- Strong executive presence and the ability to manage difficult conversations with powerful channel partners.

**Key Metrics **

- Price‑realization quality and adherence to MAP / SRP across channels.

- Reduction in channel‑conflict incidents, grey‑market leakage, and unauthorized selling.

- Audit pass‑rate and compliance‑issue resolution time.

- Stakeholder confidence in channel‑control discipline and brand‑protection outcomes.

Vice President of Channel Control

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The Cheese & Wine Shop

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