Marketing Analyst
5+ years
United States
Full-time
Remote
1 month ago
About the role
About The Company
Inforcer is a leading provider of innovative solutions in the cybersecurity sector, dedicated to enhancing efficiency, improving security, and driving success for our clients. We focus on delivering essential tools and technology to Managed Service Providers (MSPs), enabling them to manage Microsoft Security policies across multiple tenants with simplicity and effectiveness. Our mission is to be inforcer in every MSP, empowering our clients with cutting-edge cybersecurity solutions and strategic insights to stay ahead in a rapidly evolving digital landscape.
About The Role
We are seeking a highly impactful and data-driven Marketing Analyst to join the inforcer team. In this role, you will be instrumental in ensuring our marketing and sales teams have access to accurate data, clear attribution, and actionable insights that drive revenue growth. You will operate at the intersection of marketing and sales, focusing on improving funnel performance, optimizing lead quality, and providing visibility into the key drivers behind pipeline development and closed-won business. The ideal candidate is a skilled data analyst with a marketing perspective, passionate about working on exciting projects within a fast-paced environment. If you thrive on analyzing data, identifying opportunities, and influencing strategic decisions, we would love to hear from you.
Qualifications
Responsibilities
Benefits
Equal Opportunity
Inforcer is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees, regardless of race, gender, age, religion, sexual orientation, disability, or background. We believe that a diverse workforce enhances our ability to innovate and serve our clients effectively, and we are dedicated to fostering a workplace where everyone feels valued and respected.
Inforcer is a leading provider of innovative solutions in the cybersecurity sector, dedicated to enhancing efficiency, improving security, and driving success for our clients. We focus on delivering essential tools and technology to Managed Service Providers (MSPs), enabling them to manage Microsoft Security policies across multiple tenants with simplicity and effectiveness. Our mission is to be inforcer in every MSP, empowering our clients with cutting-edge cybersecurity solutions and strategic insights to stay ahead in a rapidly evolving digital landscape.
About The Role
We are seeking a highly impactful and data-driven Marketing Analyst to join the inforcer team. In this role, you will be instrumental in ensuring our marketing and sales teams have access to accurate data, clear attribution, and actionable insights that drive revenue growth. You will operate at the intersection of marketing and sales, focusing on improving funnel performance, optimizing lead quality, and providing visibility into the key drivers behind pipeline development and closed-won business. The ideal candidate is a skilled data analyst with a marketing perspective, passionate about working on exciting projects within a fast-paced environment. If you thrive on analyzing data, identifying opportunities, and influencing strategic decisions, we would love to hear from you.
Qualifications
- Minimum of 3+ years of B2B marketing experience, preferably in digital marketing roles within fast-paced environments
- Proficiency with marketing project management tools such as Asana
- Previous experience within the MSP or Cybersecurity industry is highly advantageous
- Deep expertise in HubSpot, including reporting, workflows, attribution, and lifecycle management
- Experience in building and optimizing lead scoring models
- Strong knowledge of SEO, B2B SaaS funnel analytics, pipeline metrics, and marketing principles
- Experience with multi-touch attribution and channel ROI reporting
- Proficiency with BI tools such as Power BI or equivalent
- Proven ability to translate complex data into actionable insights
- Experience collaborating closely with sales teams to align marketing efforts
- Familiarity with tools like SEMrush, LinkedIn Ads, and HubSpot integrations
Responsibilities
- Gather and review data from all marketing sources, including PPC, SEO, events, email campaigns, webinars, and CRM data
- Collaborate with events, marketing, and sales teams to extract insights that optimize the marketing funnel
- Analyze conversion rates at each stage of the funnel and identify opportunities to accelerate pipeline velocity
- Partner with marketing and sales leadership to translate insights into strategic actions
- Track and report on speed-to-lead and SLA adherence to ensure operational efficiency
- Deliver comprehensive reporting on marketing ROI and develop KPI dashboards for executive visibility
- Manage all global marketing and events reporting and automation within our CRM, HubSpot
- Support multiple marketing initiatives simultaneously while maintaining attention to detail
- Measure campaign performance against predefined goals and incorporate learnings into future strategies
- Continuously refine marketing processes, workflows, and methodologies for better performance
- Conduct ongoing analysis to identify performance issues and optimization opportunities across campaigns
Benefits
- Competitive salary package with pension contribution scheme through Nest
- Flexible working hours and hybrid/remote work options to promote work-life balance
- Regular team social events to foster team spirit and celebrate milestones
- Proactive professional development opportunities, including training programs and career growth paths
- Inclusive and diverse workplace culture that encourages collaboration and innovation
- Recognition programs to reward employee contributions and achievements
Equal Opportunity
Inforcer is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees, regardless of race, gender, age, religion, sexual orientation, disability, or background. We believe that a diverse workforce enhances our ability to innovate and serve our clients effectively, and we are dedicated to fostering a workplace where everyone feels valued and respected.
Skills
AnalystTechnology, Information and Internet