Social Media Coordinator
2 - 5 years
United States
Full-time
Remote
1 month ago
About the role
Social Media Coordinator
Reports to: Head of Marketing
Who We Are
At Rayne Nutrition, we're driven by a simple yet powerful guiding philosophy: pets deserve the best nutrition possible. That's why we're dedicated to developing whole food ingredients, minimally processed diets for dogs and cats that help them thrive and live longer, healthier lives.
Rayne Nutrition’s leadership team has spent decades transforming animal health. Having founded and led companies that changed how the industry operates — including Hill's, Freshpet, Red Bank Veterinary, Trupanion, and others. Now, they've teamed up at Rayne to make a difference in a new way: through nutrition designed specifically for the unique needs of dogs and cats.
Our purpose is to provide the best pet nutrition products possible.
Join the Pack: Social Media Coordinator
The Rayne marketing team is growing! We’re looking for an innovative, curious, and passionate Social Media Coordinator to join the pack (or colony–we see you, cat people!). In this role, you’ll work closely with the Head of Marketing to own and establish our social presence and digital identity.
Key responsibilities include content ideation, creation, and scheduling; copywriting; community management; and facilitating influencer relationships and giveaways. As this is a first-time role at Rayne (!!!!!), the ideal candidate is eager to build our channels from the ground up and tell our brand story. Our Social Media Coordinator should be a creative thinker with strong visual instincts, a team-oriented mentality, and possess an "always-online" fluency in internet culture—all intersecting with a deep passion for pet health.
Please note: Candidates must submit a portfolio with application. Applications without portfolios will not be considered.
How You’ll Make An Impact
Additional Responsibilities
The Ideal Candidate Has These Qualities:
Bonus Points For:
The Rayne Difference – Our Benefits
Why Rayne?
We’re a fast growing, dynamic, high-performing company with a culture where we help each other succeed personally and professionally. We care deeply about pets, their owners and the veterinary community.
Equal Employment Opportunity Statement
Rayne Nutrition is an equal opportunity employer and does not discriminate in hiring on the basis of sex, gender identity, sexual orientation, race, color, religion, creed, national origin, physical or mental disability, protected veteran status or any other legally protected characteristic or status. For more information, please visit Know Your Rights.
Reasonable Accommodations
Rayne Nutrition complies with applicable federal, state, and local disability laws and makes reasonable accommodations for applicants and employees with disabilities. If a reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact [email protected].
Ready to apply?
We're eager to meet you! Complete this brief questionnaire and attach your resume to apply.
Paste this into your browser if you're unable to click the link: forms.gle/Pm7bzqsMUA7zqfp7A
Reports to: Head of Marketing
Who We Are
At Rayne Nutrition, we're driven by a simple yet powerful guiding philosophy: pets deserve the best nutrition possible. That's why we're dedicated to developing whole food ingredients, minimally processed diets for dogs and cats that help them thrive and live longer, healthier lives.
Rayne Nutrition’s leadership team has spent decades transforming animal health. Having founded and led companies that changed how the industry operates — including Hill's, Freshpet, Red Bank Veterinary, Trupanion, and others. Now, they've teamed up at Rayne to make a difference in a new way: through nutrition designed specifically for the unique needs of dogs and cats.
Our purpose is to provide the best pet nutrition products possible.
Join the Pack: Social Media Coordinator
The Rayne marketing team is growing! We’re looking for an innovative, curious, and passionate Social Media Coordinator to join the pack (or colony–we see you, cat people!). In this role, you’ll work closely with the Head of Marketing to own and establish our social presence and digital identity.
Key responsibilities include content ideation, creation, and scheduling; copywriting; community management; and facilitating influencer relationships and giveaways. As this is a first-time role at Rayne (!!!!!), the ideal candidate is eager to build our channels from the ground up and tell our brand story. Our Social Media Coordinator should be a creative thinker with strong visual instincts, a team-oriented mentality, and possess an "always-online" fluency in internet culture—all intersecting with a deep passion for pet health.
Please note: Candidates must submit a portfolio with application. Applications without portfolios will not be considered.
How You’ll Make An Impact
- Content Creation: Ideate, develop, and execute original content for social media; source and curate user generated content; write engaging, brand-aligned copy for US and Canadian channels; and produce ad hoc content responding to real-time industry trends.
- Scheduling: Own and manage the social media calendar to ensure a consistent posting cadence across all platforms (instagram, threads, linkedin, facebook, reddit)
- Influencer Outreach: Identify and vet potential brand ambassadors and partners; manage the end-to-end process for product gifting and shipping; and assist in developing script outlines and partner-specific creative briefs.
- Community Management: Build and foster the Rayne community by managing DMs and comments; engage proactively with followers and tagged content; and facilitate brand giveaways.
- Data Literacy: Track and analyze engagement and post performance; provide comprehensive monthly reports; and identify opportunities for growth on new or emerging channels.
Additional Responsibilities
- Occasional event support and photography
- Some graphic creation for social channels
- Create blog content in partnership with the Digital Marketing Coordinator.
- Identify and coordinate potential philanthropy partners and opportunities
The Ideal Candidate Has These Qualities:
- Intellectual curiosity and an innovative spirit.
- Uncompromising integrity, empathy, and compassion.
- Experience building social media communities & growing digital presence for brands with an emphasis on Instagram
- A stellar content creator: You can conceptualize, shoot, and edit quality content (photo, video, graphics) that drives brand awareness.
- Internet fluency: You can speak Meme natively but approach trends with keen discernment.
- Strong copywriting chops: You write engaging copy in the Rayne brand voice that sounds human—ChatGPT could NEVER.
- Strategic Vision: You build content calendars that support the brand story and company goals, while leaving room to adapt to real-time trends.
- Attention to detail: You catch the typo or the broken link before the post hits the feed.
- Multi-platform familiarity: You understand the nuances of each channel and apply strategic skepticism to new trends.
- Zero ego! None! Really! You’re a true collaborator who is excited to win as a team.
Bonus Points For:
- Experience working within the pet industry
- Influencer-savvy: You have experience identifying and managing relationships with well-aligned partners.
- Passion for community building: You love fostering genuine conversations and know how to leverage community to drive brand awareness.
- Basic design skills: You’re not a graphic designer, but you have solid proficiency in Canva (or similar)
- Research and brainstorming nerd: You LOVE digging into the “why” behind subjects and get a thrill from a good brainstorming session!
- Access to a cat and/or dog: You have a sweet furry friend available for content creation!
The Rayne Difference – Our Benefits
- $65,000 to $75,000 depending on experience
- Rewarding bonus scheme
- Stock options that could be life changing
- Comprehensive healthcare, dental, and vision
- Optional health savings accounts
- 401(k)
- 160 hours of paid vacation
- Flexible, remote working
- Opportunity for occasional travel (team meetings, industry events)
- Must be able to live, work, and travel in the US
Why Rayne?
We’re a fast growing, dynamic, high-performing company with a culture where we help each other succeed personally and professionally. We care deeply about pets, their owners and the veterinary community.
Equal Employment Opportunity Statement
Rayne Nutrition is an equal opportunity employer and does not discriminate in hiring on the basis of sex, gender identity, sexual orientation, race, color, religion, creed, national origin, physical or mental disability, protected veteran status or any other legally protected characteristic or status. For more information, please visit Know Your Rights.
Reasonable Accommodations
Rayne Nutrition complies with applicable federal, state, and local disability laws and makes reasonable accommodations for applicants and employees with disabilities. If a reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact [email protected].
Ready to apply?
We're eager to meet you! Complete this brief questionnaire and attach your resume to apply.
Paste this into your browser if you're unable to click the link: forms.gle/Pm7bzqsMUA7zqfp7A
Skills
Marketing ServicesMarketing and SalesVeterinary Services