Marketing Specialist
2 - 5 years
Sarasota, FL
Full-time
Hybrid
1 month ago
About the role
Job Description
Position Title: Marketing Specialist
Location: Sarasota, FL (Hybrid: 3 days remote / 2 days onsite)
Employment Type: Full-Time (W-2, 40hrs)
Position Overview
As one of the first full-time employees, the Marketing Specialist will play a foundational role in shaping a new clinic’s brand presence, patient acquisition strategy, and provider referrals. This is a hands-on, high-ownership role ideal for someone who thrives in a startup environment and is comfortable wearing multiple hats.
You’ll be responsible for executing marketing initiatives across digital and in-person channels, with a strong emphasis on referral outreach, event participation, and local brand building.
Key Responsibilities
Marketing & Brand Development
Provider Referrals & Events
Operational Support
Required Qualifications
Preferred Qualifications
Work Environment & Schedule
Compensation & Benefits
Join Us
Are you ready to help grow a healthcare brand that’s expanding access to high-quality, compassionate care? Join Orenda Health & Wellness and play a key role in shaping how we connect with and serve our community.
Position Title: Marketing Specialist
Location: Sarasota, FL (Hybrid: 3 days remote / 2 days onsite)
Employment Type: Full-Time (W-2, 40hrs)
Position Overview
As one of the first full-time employees, the Marketing Specialist will play a foundational role in shaping a new clinic’s brand presence, patient acquisition strategy, and provider referrals. This is a hands-on, high-ownership role ideal for someone who thrives in a startup environment and is comfortable wearing multiple hats.
You’ll be responsible for executing marketing initiatives across digital and in-person channels, with a strong emphasis on referral outreach, event participation, and local brand building.
Key Responsibilities
Marketing & Brand Development
- Develop and execute marketing strategies to drive patient growth and brand awareness
- Manage digital marketing channels (website, email campaigns, social media)
- Support SEO strategy and website optimization (preferred experience)
- Create and manage marketing content, including blogs, newsletters, and promotional materials
- Track and report on campaign performance and KPIs
Provider Referrals & Events
- Represent the clinic at community events, health fairs, and networking opportunities
- Coordinate and attend events during evenings and weekends as needed
- Build relationships with local organizations, businesses, and referral partners
- Plan and execute grassroots marketing initiatives
Operational Support
- Collaborate with leadership to align marketing with business goals
- Manage marketing tools and software platforms
- Maintain organized workflows and manage competing priorities independently
Required Qualifications
- Bachelor’s degree in Marketing, Communications, or related field or minimum 5+ years of relevant marketing experience with Associates Degree
- At least 3 years of hands-on marketing experience
- Experience with marketing software (e.g.,HubSpot, Brevo, Canva, ChatGPT, Adobe InDesign, Google Analytics, CRM tools)
- Experience with Microsoft Suite and Project Management software
- Strong organizational and time management skills
- Ability to work flexible hours, including nights and weekends for events as needed
Preferred Qualifications
- SEO and website optimization experience
- Experience in healthcare, wellness, and/or startup environments
- Familiarity with local Sarasota market/provider referrals
Work Environment & Schedule
- Hybrid schedule: 3 days remote / 2 days onsite
- Flexible schedule required to support community events
- Evening and weekend availability expected based on event calendar
Compensation & Benefits
- $55,000
- Medical Benefits to be offered within 90 days of employment
- Paid Time Off (PTO)
- Paid Holidays
Join Us
Are you ready to help grow a healthcare brand that’s expanding access to high-quality, compassionate care? Join Orenda Health & Wellness and play a key role in shaping how we connect with and serve our community.
Skills
Marketing and SalesHospitals and Health Care