Empowering the communities we serve through compassionate and comprehensive care.  We partner with for profit medical providers for participation in the 340B program.

Industry: Hospitals and Health Care
Company Size: 2-10 employees

Orenda Health

Savvy Admin PROD

**Job Description **

**Position Title: ** Marketing Specialist

**Location: ** Sarasota, FL (Hybrid: 3 days remote / 2 days onsite)

**Employment Type: ** Full-Time (W-2, 40hrs)

**Position Overview **

As one of the first full-time employees, the Marketing Specialist will play a foundational role in shaping a new clinic’s brand presence, patient acquisition strategy, and provider referrals. This is a hands-on, high-ownership role ideal for someone who thrives in a startup environment and is comfortable wearing multiple hats.

You’ll be responsible for executing marketing initiatives across digital and in-person channels, with a strong emphasis on referral outreach, event participation, and local brand building.

**Key Responsibilities **

**Marketing & Brand Development **

- Develop and execute marketing strategies to drive patient growth and brand awareness

- Manage digital marketing channels (website, email campaigns, social media)

- Support SEO strategy and website optimization (preferred experience)

- Create and manage marketing content, including blogs, newsletters, and promotional materials

- Track and report on campaign performance and KPIs

** **

**Provider Referrals & Events **

- Represent the clinic at community events, health fairs, and networking opportunities

- Coordinate and attend events during evenings and weekends as needed

- Build relationships with local organizations, businesses, and referral partners

- Plan and execute grassroots marketing initiatives

** **

**Operational Support **

- Collaborate with leadership to align marketing with business goals

- Manage marketing tools and software platforms

- Maintain organized workflows and manage competing priorities independently

**Required Qualifications **

- Bachelor’s degree in Marketing, Communications, or related field **or ** minimum 5+ years of relevant marketing experience with Associates Degree

- At least 3 years of hands-on marketing experience

- Experience with marketing software (e.g.,HubSpot, Brevo, Canva, ChatGPT, Adobe InDesign, Google Analytics, CRM tools)

- Experience with Microsoft Suite and Project Management software

- Strong organizational and time management skills

- Ability to work flexible hours, including nights and weekends for events as needed

**Preferred Qualifications **

- SEO and website optimization experience

- Experience in healthcare, wellness, and/or startup environments

- Familiarity with local Sarasota market/provider referrals

**Work Environment & Schedule **

- Hybrid schedule: 3 days remote / 2 days onsite

- Flexible schedule required to support community events

- Evening and weekend availability expected based on event calendar

**Compensation & Benefits **

- $55,000

- Medical Benefits to be offered within 90 days of employment

- Paid Time Off (PTO)

- Paid Holidays

**Join Us **

~~Are you ready to help grow a healthcare brand that’s expanding access to high-quality, compassionate care? ~~ Join Orenda Health & Wellness and play a key role in shaping how we connect with and serve our community.

Marketing Specialist

**About Us **

~~Orenda Health and Wellness is a mission-driven non-profit organization committed to improving access to compassionate, community-centered healthcare. Our work focuses on outreach, education, testing, and clinical services that support the health and dignity of the communities we serve. ~~

~~As we prepare to expand into in-person clinic services, we are seeking a Medical Assistant who is adaptable, community-focused, and excited to grow alongside our organization. ~~

**Position Overview **

This role will evolve as clinic operations expand. Initially, the Medical Assistant will support community-based services, testing, and administrative functions. Once in-person clinic services commence, the role will transition to include front desk coverage and direct clinical support.

**Key Responsibilities **

**Initial Phase (Pre-Clinic Operations) **

- Conduct HIV testing and related services in accordance with certification and protocols

- Support community outreach events, health fairs, and testing events

- Assist with medical administrative duties as delegated by clinical and administrative leadership

- Support documentation, data entry, and coordination related to testing and events

- Maintain confidentiality and compliance with all applicable health and privacy regulations

- Work with Chief Operating Officer and Director of Community Engagement & Prevention as directed

** **

**Clinic Operations Phase (Once In-Person Services Begin) **

- Serve as front desk support, including patient intake, scheduling, and check-in

- Act as Medical Assistant supporting provider(s), including clinical rooming, vitals, and patient preparation

- Continue HIV testing services as part of clinic workflow

- Assist with clinic operations, patient flow, and coordination of care

- Support administrative and clinical tasks as needed to ensure smooth daily operations

**Required Qualifications **

- Certified Medical Assistant (or equivalent training)

- HIV 500 and HIV 501 Certifications ~~(or willingness to obtain within 60 days of hire) ~~

- Experience with HIV testing, community health, or public health

- Proficient with technology/computing systems (Microsoft365, project management software)

- Experience using EMRs (Electronic Medical Record systems)

- Front desk or patient intake experience in a medical environment

- Strong interpersonal and communication skills

- Comfortable working in both community-based and clinic-based environments

- Flexible, adaptable, and comfortable in a growing organization

- Ability to maintain professionalism, confidentiality, and cultural sensitivity in a fast-paced environment

**Preferred Qualifications **

- Experience working in a non-profit, community health, or public health setting

- Bilingual in Spanish strongly preferred

**Compensation **

- 40 hours per week as a W2 employee

- $25/hour

**Benefits **

- Paid Time Off

- Holiday Pay

- Medical Benefits

**Why Join Us **

- Meaningful, mission-driven work serving the community

- Opportunity to grow with a developing clinic and expanding services

- Collaborative, supportive team environment

- Chance to make a direct impact on patient care and access to services

Medical Assistant

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