Product Manager
6 - 10 years
Orlando, FL
Contract
Hybrid
1 month ago
About the role
Product Manager (Marketing / Campaign):
Hybrid - Orlando, FL
Optomi, in partnership with a leading entertainment and digital experience organization, is seeking a Product Manager – Marketing / Campaign to support high-impact, top-of-funnel digital experiences. This role sits at the intersection of product, marketing, and data , owning the digital journey for campaign-driven experiences including landing pages, homepage content, and paid media entry points. You’ll play a key role in driving engagement, conversion, and user experience optimization through experimentation and data-driven decision making.
What You’ll Be Doing
What We’re Looking For
Nice to Have
Why This Role?
Hybrid - Orlando, FL
Optomi, in partnership with a leading entertainment and digital experience organization, is seeking a Product Manager – Marketing / Campaign to support high-impact, top-of-funnel digital experiences. This role sits at the intersection of product, marketing, and data , owning the digital journey for campaign-driven experiences including landing pages, homepage content, and paid media entry points. You’ll play a key role in driving engagement, conversion, and user experience optimization through experimentation and data-driven decision making.
What You’ll Be Doing
- Own and optimize top-of-funnel digital experiences (landing pages, homepage, campaign entry points)
- Drive A/B testing and experimentation strategy to improve conversion and engagement
- Analyze performance data and build dashboards to measure success and inform decisions
- Partner cross-functionally with marketing, design, engineering, and analytics teams
- Translate campaign goals into product requirements and user stories
- Continuously improve the guest/user journey through insights and testing
What We’re Looking For
- 3–5 years of experience in Product Management, Digital Product, or Marketing/Product hybrid roles
- Strong understanding of CMS workflows and how digital experiences are built
- Hands-on experience with A/B testing and experimentation
- Experience with analytics tools (Adobe Analytics, Google Analytics, Amplitude, etc.)
- Ability to analyze performance data and define success metrics
- Familiarity with tools like Adobe Target, Content Square, or similar platforms
- Strong understanding of SEO and digital user behavior
Nice to Have
- Experience in B2C / consumer-facing digital products
- Background in hospitality, entertainment, or e-commerce
- Experience working in marketing-driven product environments
- Prior experience with CMS platforms (AEM, Contentful, etc.)
Why This Role?
- High visibility, high-impact work on customer-facing digital experiences!
- Opportunity to own and shape campaign performance and user journey!
- Collaborative environment across product, marketing, and design!