Influencer Strategist
5+ years
United States
Full-time
Remote
1 month ago
About the role
About Lilo Social
Lilo Social is a full-funnel eCommerce growth agency specializing in acquisition and retention for direct-to-consumer brands. With a team of over 75 professionals, we deliver best-in-class paid media, email marketing, and creative services to help brands scale profitably. We work across the entire customer lifecycle: from content creation and paid advertising to conversion rate optimization and retention marketing.
Our partnership-first approach has earned us a 90% client retention rate and recognition as an Inc. 5000 honoree for three consecutive years (2023, 2024, 2025). We are proud to be a Klaviyo Master Elite Agency, a distinction held by only 0.2% of Klaviyo's 6,500+ partners. To date, we have driven billions of dollars in attributed revenue for our partners.
The Role
We are hiring an Influencer Strategist to support our growing creator partnerships program through Lilo Social, our dedicated influencer marketing offering. This role sits at the intersection of creative direction and creator activation. You will develop storyboards and content concepts for creator briefs, partner with our existing sourcing lead to identify the right talent, own the technical setup that turns organic creator content into high-performing paid assets, and ensure every piece of content we deliver meets a high bar for brand and performance.
What success looks like:
Responsibilities
Requirements
Nice to Have
Compensation and Benefits
Lilo Social is a full-funnel eCommerce growth agency specializing in acquisition and retention for direct-to-consumer brands. With a team of over 75 professionals, we deliver best-in-class paid media, email marketing, and creative services to help brands scale profitably. We work across the entire customer lifecycle: from content creation and paid advertising to conversion rate optimization and retention marketing.
Our partnership-first approach has earned us a 90% client retention rate and recognition as an Inc. 5000 honoree for three consecutive years (2023, 2024, 2025). We are proud to be a Klaviyo Master Elite Agency, a distinction held by only 0.2% of Klaviyo's 6,500+ partners. To date, we have driven billions of dollars in attributed revenue for our partners.
The Role
We are hiring an Influencer Strategist to support our growing creator partnerships program through Lilo Social, our dedicated influencer marketing offering. This role sits at the intersection of creative direction and creator activation. You will develop storyboards and content concepts for creator briefs, partner with our existing sourcing lead to identify the right talent, own the technical setup that turns organic creator content into high-performing paid assets, and ensure every piece of content we deliver meets a high bar for brand and performance.
What success looks like:
- Creator content that consistently meets brand and performance standards, with minimal reshoots or revisions
- Storyboards and briefs that give creators clear direction while leaving room for authentic delivery
- Whitelisting, Partnership Ads, and Spark Ads configured correctly and on schedule for every activation
- Strong working partnership with the sourcing lead, Creative Strategists, and Paid Media that scales as the program grows
Responsibilities
- Develop storyboards, content concepts, and shot lists for creator briefs that align with brand guidelines, campaign goals, and direct response best practices
- Partner with the existing creator sourcing lead to identify, evaluate, and shortlist talent across Instagram, TikTok, and YouTube
- Support outreach, communication, and basic rate negotiation with creators and talent managers
- Brief creators on storyboards, talking points, product information, and posting requirements to ensure aligned execution
- Set up and manage whitelisting and ad permissions across Meta and YouTube Partnership Ads and TikTok Spark Ads
- Coordinate paid usage rights, content licensing terms, and asset handoffs to the Paid Media team
- Review creator content for quality, brand alignment, and performance potential before routing internally or to clients
- Manage revision rounds with creators to land final content that meets the brief
- Track deliverables, deadlines, and approvals to keep campaigns on schedule across multiple clients
- Partner with Creative Strategists to ensure creator content reinforces broader messaging frameworks and creative concepts
- Contribute to internal systems, processes, and documentation as Lilo Social scales its influencer offering
Requirements
- 1–2 years of experience in influencer marketing, creator partnerships, social media, or a related creative or coordination role
- Demonstrated creative eye, with the ability to develop storyboards, shot lists, or content concepts for short-form video
- Working familiarity with Instagram, TikTok, and YouTube, including current creator trends and short-form content best practices
- Comfort with the technical mechanics of whitelisting, Partnership Ads, and Spark Ads, or strong willingness to learn them quickly
- Strong organizational skills and attention to detail, with the ability to manage multiple campaigns and clients simultaneously
- Clear, professional written and verbal communication skills with creators, talent managers, and internal partners
- Proactive, resourceful approach with a willingness to learn in a fast-paced agency environment
Nice to Have
- Prior experience at an agency, creator marketing platform, or high-growth consumer brand
- Hands-on experience with whitelisting workflows, Meta/YouTube Partnership Ads, or TikTok Spark Ads
- Background in scripting, storyboarding, or short-form video production
- Familiarity with creator sourcing tools and platforms (e.g., Insense, GRIN, etc.)
Compensation and Benefits
- 401(k) Retirement Plan : Fully customizable 401(k) with up to 4% company match
- Comprehensive Health Coverage : Fully-covered medical, dental, and vision insurance
- Generous Time Off : Competitive PTO policy and paid holidays to maintain work-life balance
- Wellness Benefits : Complimentary Headspace subscription and fitness stipend
- Fully Remote : Work from anywhere in the US
- Technology Supplied : Equipped with the latest laptop and necessary tools for success
- Professional Development : Opportunities for growth, training, and expanded responsibilities
- Compensation: Competitive salary commensurate with experience. Salary ranges vary by location.
Skills
Advertising And Marketing