A Full-Funnel Ecommerce Agency

Industry: Advertising Services
Company Size: 11-50 employees

Lilo Social

Savvy Admin PROD

**About Lilo Social **

Lilo Social is a full-funnel eCommerce growth agency specializing in acquisition and retention for direct-to-consumer brands. With a team of over 75 professionals, we deliver best-in-class paid media, email marketing, and creative services to help brands scale profitably. We work across the entire customer lifecycle: from content creation and paid advertising to conversion rate optimization and retention marketing.

Our partnership-first approach has earned us a 90% client retention rate and recognition as an Inc. 5000 honoree for three consecutive years (2023, 2024, 2025). We are proud to be a Klaviyo Master Elite Agency, a distinction held by only 0.2% of Klaviyo's 6,500+ partners. To date, we have driven billions of dollars in attributed revenue for our partners.

**The Role **

We are hiring an Influencer Strategist to support our growing creator partnerships program through Lilo Social, our dedicated influencer marketing offering. This role sits at the intersection of creative direction and creator activation. You will develop storyboards and content concepts for creator briefs, partner with our existing sourcing lead to identify the right talent, own the technical setup that turns organic creator content into high-performing paid assets, and ensure every piece of content we deliver meets a high bar for brand and performance.

**What success looks like: **

- Creator content that consistently meets brand and performance standards, with minimal reshoots or revisions

- Storyboards and briefs that give creators clear direction while leaving room for authentic delivery

- Whitelisting, Partnership Ads, and Spark Ads configured correctly and on schedule for every activation

- Strong working partnership with the sourcing lead, Creative Strategists, and Paid Media that scales as the program grows

**Responsibilities **

- Develop storyboards, content concepts, and shot lists for creator briefs that align with brand guidelines, campaign goals, and direct response best practices

- Partner with the existing creator sourcing lead to identify, evaluate, and shortlist talent across Instagram, TikTok, and YouTube

- Support outreach, communication, and basic rate negotiation with creators and talent managers

- Brief creators on storyboards, talking points, product information, and posting requirements to ensure aligned execution

- Set up and manage whitelisting and ad permissions across Meta and YouTube Partnership Ads and TikTok Spark Ads

- Coordinate paid usage rights, content licensing terms, and asset handoffs to the Paid Media team

- Review creator content for quality, brand alignment, and performance potential before routing internally or to clients

- Manage revision rounds with creators to land final content that meets the brief

- Track deliverables, deadlines, and approvals to keep campaigns on schedule across multiple clients

- Partner with Creative Strategists to ensure creator content reinforces broader messaging frameworks and creative concepts

- Contribute to internal systems, processes, and documentation as Lilo Social scales its influencer offering

**Requirements **

- 1–2 years of experience in influencer marketing, creator partnerships, social media, or a related creative or coordination role

- Demonstrated creative eye, with the ability to develop storyboards, shot lists, or content concepts for short-form video

- Working familiarity with Instagram, TikTok, and YouTube, including current creator trends and short-form content best practices

- Comfort with the technical mechanics of whitelisting, Partnership Ads, and Spark Ads, or strong willingness to learn them quickly

- Strong organizational skills and attention to detail, with the ability to manage multiple campaigns and clients simultaneously

- Clear, professional written and verbal communication skills with creators, talent managers, and internal partners

- Proactive, resourceful approach with a willingness to learn in a fast-paced agency environment

**Nice to Have **

- Prior experience at an agency, creator marketing platform, or high-growth consumer brand

- Hands-on experience with whitelisting workflows, Meta/YouTube Partnership Ads, or TikTok Spark Ads

- Background in scripting, storyboarding, or short-form video production

- Familiarity with creator sourcing tools and platforms (e.g., Insense, GRIN, etc.)

**Compensation and Benefits **

- **401(k) Retirement Plan **: Fully customizable 401(k) with up to 4% company match

- **Comprehensive Health Coverage **: Fully-covered medical, dental, and vision insurance

- **Generous Time Off **: Competitive PTO policy and paid holidays to maintain work-life balance

- **Wellness Benefits **: Complimentary Headspace subscription and fitness stipend

- **Fully Remote **: Work from anywhere in the US

- **Technology Supplied **: Equipped with the latest laptop and necessary tools for success

- **Professional Development **: Opportunities for growth, training, and expanded responsibilities

- **Compensation: ** Competitive salary commensurate with experience. Salary ranges vary by location.

Influencer Strategist

**About Lilo Social **

Lilo Social is a full-funnel eCommerce growth agency specializing in acquisition and retention for direct-to-consumer brands. With a team of over 75 professionals, we deliver best-in-class paid media, email marketing, and creative services to help brands scale profitably. We work across the entire customer lifecycle, from content creation and paid advertising to conversion rate optimization and retention marketing.

Our partnership-first approach has earned us a 90% client retention rate and recognition as an Inc. 5000 honoree for three consecutive years (2023, 2024, 2025). We are proud to be a Klaviyo Master Elite Agency, a distinction held by only 0.2% of Klaviyo's 6,500+ partners. To date, we have driven billions of dollars in attributed revenue for our partners.

**The Role **

Lilo Social is seeking a Senior Creative Strategist to lead performance-driven creative strategy across a portfolio of direct-to-consumer brands. You will own the end-to-end creative testing engine—from research and messaging frameworks to briefs, storyboards, conversion rate optimization ideas, and ongoing iteration—helping clients consistently find creative winners and scale spend profitably. This is a highly cross-functional role where you will partner closely with design, video, media buying, and account teams while working directly with clients to set creative direction, align on priorities, and build repeatable roadmaps for growth.

**What success looks like: **

- A clear, repeatable creative testing system running across your client portfolio with consistent velocity to new concepts, angles, and iterations

- Creative insights that translate into measurable performance improvements including higher click-through rates, conversion rates, lower customer acquisition costs, and scalable winning campaigns

- Strong client trust in your strategic point of view, demonstrated through proactive communication, data-backed recommendations, and leadership in creative direction

- Elevated internal creative standards through contributions to team training, standard operating procedures, and systems that improve output quality and speed

**Responsibilities **

- Lead research and insights by mining customer reviews, competitor ads libraries, audience pain points, and product differentiators to identify winning angles and positioning strategies

- Own creative testing strategy by building and managing structured testing roadmaps with clear hypotheses, variables to test, iteration plans, and learning agendas

- Create world-class creative briefs that transform insights into crisp, actionable direction for designers and video editors including hooks, messaging frameworks, visual concepts, format specifications, and success criteria

- Direct performance storytelling by mapping the customer journey from awareness through consideration to purchase and translating it into compelling paid social concepts

- Build UGC and production guidance including shot lists, video scripts, creator direction, and content planning that supports performance-oriented execution

- Manage creator relationships by sourcing, coordinating, and guiding content creators to produce on-brief, performance-oriented content that aligns with testing objectives

- Write high-performing ad copy including primary text, headlines, hooks, and on-screen text that aligns with strategic goals and testing frameworks

- Collaborate on conversion rate optimization by partnering with teams on landing page improvements and conversion-focused messaging updates

- Track and communicate performance by monitoring key performance indicators by concept and angle, synthesizing learnings, and reporting insights to internal teams and clients

- Develop inspiration and competitor boards to inform creative direction and identify market trends and opportunities

- Lead copy across paid ads for in-ad copy and headline variations that drive engagement and conversions

- Raise the bar internally by contributing to team training, refining standard operating procedures, and developing creative systems and tools that improve output and execution speed

**Requirements **

- 5+ years of experience in ecommerce or performance marketing with strong preference for direct-to-consumer brand experience

- Proven track record of paid social creative strategy with expertise in Meta Ads (required) and familiarity with TikTok or YouTube (preferred)

- Strong grasp of creative testing methodology including hypothesis development, structured testing frameworks, iteration velocity, and performance analysis

- Experience working with design and video teams from brief development through execution to iteration, with ability to provide clear, actionable creative direction

- Data-fluent approach with comfort using performance metrics including click-through rates, conversion rates, cost per acquisition, and return on ad spend to make decisions and guide priorities

- Deep understanding of customer psychology, marketing funnels, and storytelling principles that drive direct response performance

- Excellent copywriting skills across multiple formats including hooks, scripts, ad copy, and landing pages with proven ability to write persuasive, conversion-focused content

- Highly organized with strong attention to detail, quality control processes, and ability to manage multiple clients and deadlines simultaneously

- Proficiency with Meta Ads Manager, Shopify, Google Analytics, Figma, Motion, and collaboration tools including Slack, Asana, or Notion

**Nice to Have **

- Client-facing experience including presenting strategy, leading client calls, and confidently pushing for action based on data and creative insights

- Experience with conversion rate optimization and landing page testing frameworks to improve post-click performance

- Experience building creative playbooks, training materials, or onboarding systems for creative teams

- Familiarity with additional paid social platforms including TikTok Ads, YouTube Ads, or Pinterest Ads

- Background in agency environments managing multiple client accounts with varying needs and timelines

**Compensation and Benefits **

- **401(k) Retirement Plan **: Fully customizable 401(k) with up to 4% company match

- **Comprehensive Health Coverage **: Fully-covered medical, dental, and vision insurance

- **Generous Time Off **: Competitive PTO policy and paid holidays to maintain work-life balance

- **Wellness Benefits **: Complimentary Headspace subscription and fitness stipend

- **Fully Remote **: Work from anywhere in the US

- **Technology Supplied **: Equipped with the latest laptop and necessary tools for success

- **Professional Development **: Opportunities for growth, training, and expanded responsibilities

- **Compensation: ** Competitive salary commensurate with experience. Salary ranges vary by location.

Senior Creative Strategist

**About Lilo Social **

Lilo Social is a full-funnel eCommerce growth agency specializing in acquisition and retention for direct-to-consumer brands. With a team of over 75 professionals, we deliver best-in-class paid media, email marketing, and creative services to help brands scale profitably. We work across the entire customer lifecycle: from content creation and paid advertising to conversion rate optimization and retention marketing.

Our partnership-first approach has earned us a 90% client retention rate and recognition as an Inc. 5000 honoree for three consecutive years (2023, 2024, 2025). We are proud to be a Klaviyo Master Elite Agency, a distinction held by only 0.2% of Klaviyo's 6,500+ partners. To date, we have driven billions of dollars in attributed revenue for our partners.

**The Role **

As a Senior Retention Strategist, you will architect and execute comprehensive retention strategies that maximize customer lifetime value across the entire post-purchase journey. You will own the strategic vision for retention programs spanning email, SMS, subscription optimization, loyalty initiatives, and customer success—transforming one-time buyers into high-value, loyal customers. This role combines strategic thinking with hands-on execution to drive measurable revenue growth and retention for our DTC ecommerce partners.

**What success looks like: **

- Consistent month-over-month increases in customer LTV and retention revenue across your client portfolio

- Measurable reduction in churn rates and improvement in repeat purchase frequency through strategic lifecycle programs

- Data-driven segmentation strategies that deliver personalized customer experiences and drive engagement across all touchpoints

- Strong cross-functional collaboration that aligns retention initiatives with acquisition and creative strategies to optimize the full customer journey

**Responsibilities **

- Develop and execute comprehensive lifecycle retention strategies encompassing email, SMS, subscription programs, loyalty initiatives, and customer success touchpoints

- Design and architect advanced segmentation frameworks and customer journey maps that deliver personalized experiences across the entire post-purchase lifecycle

- Build and optimize subscription retention programs including churn reduction strategies, failed payment recovery, dunning management, and upgrade/downgrade flows

- Lead strategic A/B testing roadmaps across all retention channels to continuously improve performance and identify scalable opportunities

- Analyze customer cohorts, purchase patterns, and behavioral data to identify at-risk segments and develop targeted retention initiatives

- Create advanced automation flows in Klaviyo including welcome series, abandoned cart recovery, post-purchase sequences, win-back campaigns, and VIP customer nurture

- Collaborate with creative and design teams to develop high-converting retention creative assets and messaging frameworks that drive action

- Monitor and report on retention KPIs including LTV, repeat purchase rate, churn rate, revenue per recipient, engagement metrics, and cohort analysis

- Present strategic insights and performance results to client leadership teams with actionable recommendations for growth

- Partner cross-functionally with paid media, CRO, and creative teams to ensure cohesive customer experiences from acquisition through retention

- Mentor and develop retention team members, sharing best practices and elevating the team's strategic capabilities

- Stay current on retention marketing trends, platform updates, subscription commerce best practices, and emerging technologies in the lifecycle marketing space

**Requirements **

- 5+ years of experience in retention marketing, lifecycle marketing, or customer success with a focus on DTC ecommerce brands

- Expert-level proficiency in Klaviyo with deep understanding of advanced segmentation, flow architecture, and analytics capabilities

- Proven track record of driving significant revenue growth and LTV improvement through comprehensive retention programs

- Strong experience with subscription commerce including churn analysis, cohort retention optimization, and subscription lifecycle management

- Advanced analytical skills with ability to extract insights from complex datasets, build predictive models, and make data-driven strategic recommendations

- Demonstrated client-facing experience presenting strategies, insights, and results to senior stakeholders with confidence and clarity

- Deep understanding of lifecycle marketing principles including customer journey mapping, segmentation strategy, and multi-touch attribution

- Leadership experience mentoring team members, developing retention frameworks, and building scalable processes

- Experience with subscription platforms such as Recharge, Skio, Ordergroove, or similar subscription management tools

- Proficiency with additional retention channels including direct mail, loyalty programs, referral systems, or community building initiatives

**Nice to Have **

- Technical knowledge of API integrations, webhooks, and advanced Klaviyo custom properties or events

- Experience with analytics platforms such as Looker, Tableau, or advanced Shopify analytics for cohort and LTV analysis

- Background in customer success, retention operations, or subscription analytics roles

**Compensation and Benefits **

- **401(k) Retirement Plan **: Fully customizable 401(k) with up to 4% company match

- **Comprehensive Health Coverage **: Fully-covered medical, dental, and vision insurance

- **Time Off **: Competitive PTO policy and paid holidays to maintain work-life balance

- **Wellness Benefits **: Complimentary Headspace subscription and fitness stipend

- **Fully Remote **: Work from anywhere with flexible hours and a distributed team culture

- **Technology Supplied **: Equipped with the latest laptop and necessary tools for success

- **Professional Development **: Opportunities for growth, training, and expanded responsibilities

- **Compensation: ** Competitive salary commensurate with experience.

Senior Retention Strategist

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