Marketing Director — Growth, Direct Response & Brand Strategy
10+ years
United States
$100k - $110k/year
Full-time
Remote
1 month ago
About the role
Role Overview
Forum Health is seeking a Marketing Director to lead strategy and execution for new growth initiatives across our healthcare ecosystem, with a strong emphasis on digital-first growth, social media strategy, and performance-driven marketing systems. This role requires a leader who can scale digital channels, drive measurable acquisition outcomes, and effectively manage agency partners to deliver high-impact results.
This is a hands-on leadership role for a builder who combines brand storytelling with performance marketing rigor, and has demonstrated success growing social audiences, digital funnels, and conversion-driven campaigns in partnership with internal teams and external agencies.
This role requires demonstrated experience building or scaling women’s brands (healthcare, lifestyle, beauty/cosmetics, community-driven consumer brands, or adjacent categories), and hands-on comfort owning performance outcomes across campaigns, funnels, and offers.
Key Responsibilities
1) Strategy & Ownership
2) Performance Marketing & Conversion Systems
3) Social Media & Digital Brand Growth
4) Messaging, Positioning & Offer Development
5) Agency & Cross-Functional Leadership
6) Planning, Experimentation & Reporting
Success Metrics
Qualifications
Required
Preferred
Compensation & Benefits
About Forum Health, LLC
Forum Health, LLC is a nationwide provider of personalized healthcare steeped in the powerful principles of functional and integrative medicine. Our providers take a root-cause approach to care exploring lifestyle, environment, and genetics to help each patient achieve their ultimate health goals. Members have access to advanced medical treatments and technology, with care plans informed by data analytics and collaborative relationships.
Forum Health, LLC’s parent company, Forum Health Enterprises, Inc., is a full-service Integrative Health/Functional Medicine Ecosystem, supplying a full suite of services including clinics nationwide, telehealth, as well as Inwell Biosciences, a nutraceutical provider, and Power2Practice, a full-service technology enabled EMR practice management solution. For more information, visit www.forumhealth.com.
Third-Party Agencies: Forum Health does not accept unsolicited resumes from staffing agencies, recruiters, or third-party firms. Any resumes submitted without a signed agreement in place will be considered the property of Forum Health, and no fees will be paid.
Forum Health is seeking a Marketing Director to lead strategy and execution for new growth initiatives across our healthcare ecosystem, with a strong emphasis on digital-first growth, social media strategy, and performance-driven marketing systems. This role requires a leader who can scale digital channels, drive measurable acquisition outcomes, and effectively manage agency partners to deliver high-impact results.
This is a hands-on leadership role for a builder who combines brand storytelling with performance marketing rigor, and has demonstrated success growing social audiences, digital funnels, and conversion-driven campaigns in partnership with internal teams and external agencies.
This role requires demonstrated experience building or scaling women’s brands (healthcare, lifestyle, beauty/cosmetics, community-driven consumer brands, or adjacent categories), and hands-on comfort owning performance outcomes across campaigns, funnels, and offers.
Key Responsibilities
1) Strategy & Ownership
- Own annual and quarterly digital and social growth strategy, driving audience acquisition, engagement, and conversion across all online channels
- Define target audiences, positioning, and messaging frameworks optimized for digital performance and social engagement
- Develop integrated go-to-market plans across paid social, organic social, content, partnerships, and conversion funnels
2) Performance Marketing & Conversion Systems
- Design and optimize full-funnel campaigns (awareness → engagement → conversion → retention), with a focus on direct response and measurable ROI
- Own and improve key performance metrics including CPL, ROAS, conversion rates, and lead quality
- Build and optimize digital funnels, including landing pages, quizzes, webinars, email/SMS nurture flows, and retargeting strategies
- Lead paid social strategy across platforms (Meta, Instagram, etc.), optimizing for scalable acquisition and engagement
3) Social Media & Digital Brand Growth
- Develop and scale organic and paid social media strategies that drive community engagement, brand awareness, and conversion
- Translate audience insights into content strategies, messaging angles, and social campaigns that resonate and perform
- Build community-driven growth loops (content series, ambassador programs, referral systems) that support long-term engagement
4) Messaging, Positioning & Offer Development
- Translate complex clinical concepts into clear, compelling, and compliant messaging optimized for digital consumption and conversion
- Test and iterate on messaging, creative, and offers across digital channels to improve performance
- Oversee development of high-performing direct response assets (ads, landing pages, email flows, webinars, etc.)
5) Agency & Cross-Functional Leadership
- Lead and manage external marketing agencies and vendors, including briefing, performance management, timelines, budgets, and deliverables
- Hold agency partners accountable to KPIs, performance benchmarks, and quality standards
- Collaborate with internal teams (creative, clinical, web/CRO, lifecycle marketing) to execute integrated campaigns
- Ensure all marketing efforts maintain brand integrity and regulatory compliance
6) Planning, Experimentation & Reporting
- Establish testing frameworks and growth experimentation roadmaps across digital channels
- Track, analyze, and report on campaign performance, delivering data-driven insights and recommendations to executive stakeholders
- Drive continuous optimization through structured testing, learning agendas, and iteration cycles
Success Metrics
- Success in this role will be measured by:
- Digital channel growth (social engagement, audience expansion)
- Revenue and downstream revenue impact
- Cost per lead (CPL), ROAS, and conversion rates
- Funnel performance and engagement metrics
- Speed of experimentation, optimization, and scalable growth execution
Qualifications
Required
- Bachelor’s degree in Marketing, Communications, Business, Health Administration, Analytics, or a related field OR equivalent experience in lifecycle/CRM, customer engagement, retention, or marketing operations.
- 7+ years of marketing experience with ownership of strategy for a product/service line, brand, or growth portfolio.
- Proven launch experience (new offerings, new markets, or new service lines).
- Experience owning marketing initiatives tied to measurable outcomes; strong competency in experimentation, funnel strategy, conversion optimization, and performance measurement.
- Strong understanding of audience psychology, messaging, positioning, and offer development.
- Experience leading agencies and cross-functional execution; excellent communication and executive reporting skills.
- Comfort operating in regulated or compliance-sensitive environments.
- Demonstrated experience with women’s brands (healthcare, lifestyle, beauty/cosmetics, community-driven consumer brands, or adjacent categories).
Preferred
- Hands-on experience with direct response marketing systems (funnels, quizzes/assessments, educational events like webinars/masterclasses) and the ability to turn them into evergreen campaigns through testing and optimization.
- Familiarity with direct response frameworks and methodologies.
- Experience in healthcare, wellness, or women’s health marketing; healthcare regulation exposure strongly preferred.
- Familiarity with lifecycle/CRM marketing and retention/reactivation programs.
Compensation & Benefits
- Salary: The annual base salary range for this position is $100,000 - $110,000 . Annual base salary range placement will depend on a variety of factors including, but not limited to, education, work experience, applicable certifications and/or licensures. The range displayed on each job posting reflects the minimum and maximum target salaries for the position across all US locations
- Location: Remote, US
- Benefits: 401(k), 401(k) matching, Health Insurance, Dental Insurance, Life Insurance, Vision Insurance, Paid Time Off
- Visa Sponsorship: Applicant must be authorized to work in the United States without the need for sponsorship now or in the future.
About Forum Health, LLC
Forum Health, LLC is a nationwide provider of personalized healthcare steeped in the powerful principles of functional and integrative medicine. Our providers take a root-cause approach to care exploring lifestyle, environment, and genetics to help each patient achieve their ultimate health goals. Members have access to advanced medical treatments and technology, with care plans informed by data analytics and collaborative relationships.
Forum Health, LLC’s parent company, Forum Health Enterprises, Inc., is a full-service Integrative Health/Functional Medicine Ecosystem, supplying a full suite of services including clinics nationwide, telehealth, as well as Inwell Biosciences, a nutraceutical provider, and Power2Practice, a full-service technology enabled EMR practice management solution. For more information, visit www.forumhealth.com.
Third-Party Agencies: Forum Health does not accept unsolicited resumes from staffing agencies, recruiters, or third-party firms. Any resumes submitted without a signed agreement in place will be considered the property of Forum Health, and no fees will be paid.
Skills
Medical PracticesMarketing