Cloudberry Investment is a leading international provider of individual customer solutions in the retail, service and banking sectors. 

We are not only a bank with a large card issuing department, but also a technology company that since 2023 has been revolutionizing the financial landscape. Our more than four thousand employees all over the world believe in offering innovative payment solutions to retailers and supporting fintechs to ensure smooth shopping experiences and banking for all people.

Today, Cloudberry Investment enables hundreds of thousands large-sized, medium and small corporate customers to use state-of-the-art solutions for their sales channels – whether online, mobile or the digitalization of the point of sale.

Industry: Investment Banking
Company Size: 201-500 employees

Cloudberry Investment

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As the digital asset market gradually evolves from spot trading toward more complex financial structures, derivatives and structured investment products are emerging as key forces driving enhanced market depth and liquidity. The rapid development of perpetual contracts, options, cross-asset strategies, and yield-enhancing products has led the crypto market to increasingly exhibit a multi-layered pricing and risk management framework akin to that of traditional finance.

In this process, the market no longer relies solely on unidirectional price fluctuations; instead, it achieves more efficient capital allocation and risk diversification through leverage mechanisms, hedging strategies, and structured product design. Concurrently, the increased transparency of on-chain data and the accelerated speed of trade execution have rendered strategy design, risk modeling, and real-time operational monitoring even more critical.

Position Overview

The Vice President of Marketing Operations is responsible for the overall construction and management of the company's global marketing operations framework. Through the execution of marketing strategies, growth operations, marketing process optimization, data analysis, and systematic management, this role aims to enhance the efficiency of marketing investments, customer acquisition capabilities, and conversion performance, thereby supporting the company's business growth and global market expansion.

The core objective of this position is to build a data-driven marketing operations system that maximizes marketing growth and commercial conversion efficiency.

II. Core Responsibilities

1. Marketing Operations Strategy & System Building

Formulate the company's global marketing operations strategy and execution framework.

Establish standardized marketing operations processes and systems.

Drive the digital and systematic upgrading of marketing operations.

Enhance overall marketing operations efficiency and consistency.

2. Marketing Growth & Customer Acquisition Management

Build a system for user growth and customer acquisition operations.

Optimize marketing acquisition channels and conversion paths.

Improve lead quality and conversion rates.

Support sales growth and the achievement of revenue targets.

3. Marketing Campaign & Growth Project Management

Oversee the execution of global and regional marketing campaigns.

Manage brand promotion and growth marketing projects.

Enhance the ROI and effectiveness of marketing campaigns.

Establish mechanisms for campaign post-mortem analysis and optimization.

4. Data-Driven Marketing Operations

Establish a system for marketing data analysis and monitoring.

Track key marketing metrics (e.g., CAC, ROI, conversion rates).

Generate marketing operations analyses and optimization recommendations.

Support data-driven decision-making by senior management.

5. CRM & Marketing Automation Management

Drive the optimization of CRM and marketing automation systems.

Enhance capabilities for marketing data integration and management.

Establish a unified customer data and marketing platform.

Improve marketing automation and operational efficiency.

6. Cross-Functional Collaboration & Growth Alignment

Coordinate efforts across Marketing, Sales, Product, and Operations teams.

Drive collaborative growth mechanisms between Marketing and Sales.

Support the implementation of key business growth projects.

Enhance end-to-end conversion efficiency.

7. Brand & Content Operations Support

Support brand communication and content marketing strategies.

Increase brand exposure and market influence.

Optimize multi-channel content operations systems.

Drive the integration of content with growth initiatives.

8. Team Building & Organizational Management

Establish Market Operations and Growth Operations Teams

Cultivate Data-Driven Market Operations Talent

Establish Standardized Market Operations Processes

Drive the Development of a High-Performance Growth Culture

III. Job Requirements

Educational Background

Bachelor's degree or higher

Majors in Marketing, Business Administration, Data Analytics, Economics, or related fields preferred

MBA preferred

Work Experience

20+ years of experience in Market Operations or Growth Operations

15+ years of experience in senior management roles

Experience in the Internet, FinTech, or SaaS industries preferred

Experience in building CRM or Growth Systems preferred

Core Competencies

Market Operations Proficiency

User Growth & Customer Acquisition Capabilities

Marketing Campaign Management

Conversion Funnel Optimization

Data & Systems Proficiency

Data-Driven Decision Making

CRM & Marketing System Management

ROI Analysis & Optimization

Management & Collaboration Skills

Cross-Functional Collaboration

Team Building & Management

Project Execution & Implementation

IV. Key Performance Indicators (KPIs)

Customer Acquisition Cost (CAC) Optimization

Marketing Conversion Rate Improvement

Marketing ROI Improvement

User Growth Rate

Lead Conversion Rate

CRM System Utilization & Data Quality

Marketing Campaign Effectiveness & Revenue Contribution

Vice President of Marketing Operations

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