Helping people and organizations develop or enhance their marketing capabilities.

Industry: Advertising Services
Company Size: 11-50 employees

Lean Marketing

Savvy Admin PROD

HEAD OF MARKETING

Lean Marketing ? Home of The 1-Page Marketing Plan

We?re scaling to 8 figures fast and need a Head of Marketing who wants full ownership of the engine behind one of the world?s most influential marketing brands. If you?re obsessed with data, hungry for impact, and thrive in a high-intensity A-player environment, you?ll love building a system here that prints predictable revenue. When you do your job well, we don?t just grow ? we demonstrate what world-class marketing looks like. We practice what we preach, setting the gold standard for how modern businesses attract, convert, and delight their clients. Our sales team feels the lift, our content becomes category-defining, and our clients experience the full power of the 1-Page Marketing Plan brought to life.

What You?ll Own Each Week

- Own the cold traffic strategy ? take what's running, optimise it, and expand it. Working with our paid ads strategist for direction, you'll own execution across Meta, Google, and YouTube ads to scale qualified call volume and improve CAC.

- Build and optimise all conversion funnels ? VSL-to-booking, paid webinar, and self-liquidating offer ? using HubSpot pages, paid ads, and GA4 to hit CAC benchmarks and improve conversion at every stage.

- Build high-converting funnel pages in HubSpot (opt-ins, offers, SLO pages, thank-you flows) with clean tracking and fast iteration.

- Develop and optimise multi-channel campaigns (paid ads, email, LinkedIn, JV partners, influencers) to increase qualified call volume by 30-50%.

- Align weekly with Allan Dib on his personal brand and YouTube content strategy, ensuring it maps to core messaging and funnel architecture.

- Coordinate with our publisher and Amazon ads team on book marketing campaigns.

- Ship 3-5 high-quality content assets/week across YouTube, LinkedIn, and Instagram using the Notion content calendar and Loom briefs to grow authority and inbound demand.

- Maintain our thought-leadership gold standard through weekly YouTube and email content that increases engagement, subscriber growth, and authority signals.

- Own the website strategy and quality, directing our Webflow developer for execution.

- Lead the marketing team (videographer, copywriter, VA, RevOps) via Notion sprints and Slack to hit content, channel, and campaign KPIs inside a cohesive weekly plan.

- Implement and refine HubSpot + Zapier/Make automations to improve segmentation, accelerate lead routing, and drive measurable lifts in nurture to booking conversion. (RevOps owns the technical build; you own the strategy and outcomes.)

- Run a weekly sync with Sales using Slack, Notion, and CRM dashboards to align on lead quality, improve show-up rates, and increase close rates.

- Use weekly HubSpot, Hyros, and GA4 reporting to identify leaks, propose fixes, and drive meaningful improvements in funnel efficiency.

- Manage the monthly marketing budget using P&L trackers to scale spend responsibly while maintaining or improving ROAS.

What Good Looks Like (30/60/90)

30 Days

- Learn brand, voice, manifesto, systems, scoreboards.

- Audit funnel, content, segmentation, analytics, and KPIs.

- Establish sprint rhythm; deliver first ?fix the leaks? insights.

60 Days

- Launch multi-channel campaigns; improve segmentation + nurture.

- Increase content velocity + quality across YT/LinkedIn.

- Build core components of the self-liquidating funnel.

90 Days

- Increase qualified call volume by 20?30%.

- Lift nurture ? booking conversion.

- Achieve breakeven or better CAC on the SLO funnel.

- Fully own the marketing engine with predictable weekly execution.

Metrics You Own

- Lead-to-client conversion (goal: 0.5% ? 1.5%)

- Qualified call volume (30?50% increase)

- CAC (maintain or improve while scaling)

- Content velocity (3?5/week)

- Nurture ? booking conversion

- Funnel efficiency (weekly leak fixes)

- Engagement + subscriber growth

Interfaces & Rhythm

- Sales: Weekly sync + daily Slack alignment

- Paid Ads Strategist: Weekly strategy alignment + execution ownership

- Publisher + Amazon Ads Team: Monthly coordination on book marketing campaigns and Amazon ad strategy

- Videographer: Weekly briefs + content review

- Copywriter: Priorities + messaging oversight

- RevOps: HubSpot strategy alignment (they own the technical build)

- Allan Dib: Weekly content and brand strategy alignment

- VA: Support, tracking, implementation follow-through

- Leadership: Weekly KPI review + strategic adjustment

Who Thrives Here

- High-Intensity Ownership: Acts like the business is theirs. Fixes problems before they land on anyone?s desk.

- Strategic Operator: Thinks at 10,000 feet, executes at 1,000 feet. Builds vision, then rolls up sleeves.

- Data-Obsessed Truth-Seeker: Chooses evidence over opinions. Moves fast based on what?s real.

- Elite Communicator: Writes clearly, edits ruthlessly, and brings crisp direction to creatives.

- A-Player Pace: Fast cycles, high standards, zero excuses. Loves being surrounded by killers.

- Problem Hunter: Spots issues early, fixes them twice ? immediate + root cause.

Day-1 Non-Negotiables

- HubSpot Power User: Automations, segmentation, dashboards, workflows, landing pages.

- Paid Acquisition Competency: Experience running and optimising paid campaigns (YouTube/Meta/LinkedIn or similar) with CAC responsibility.

- HubSpot Funnel Builder: Can build pages, flows, tracking, and optimisations directly inside HubSpot.

- Funnel Architecture & CRO: Skilled at diagnosing leaks, improving conversion, and building SLO funnels.

- Analytics & Attribution Mastery: Fluent in GA4, Hyros, and platform dashboards.

- Messaging Strategist & Ruthless Editor: Owns voice, direction, clarity, and final quality.

- Content Leadership: Knows how to steer a creative team to consistent, high-quality output.

- Project & Sprint Management: Strong Notion velocity, sprint planning, and team alignment.

- Founder Fluency: You've worked with a strong-willed founder or founder-adjacent figure. You can hold a strategic line, push back when needed, and make it a conversation, not a conflict.

- Technical Fluency: Zapier/Make, tracking setups, workflow logic.

This is a rare Head of Marketing role where you get to drive the entire engine of a global marketing brand ? not just babysit channels. You?ll shape strategy, lead a high-performing creative squad, and build a marketing system that becomes the gold standard for how modern businesses grow. If you love ownership, velocity, and the thrill of seeing your decisions move revenue, this is your arena.

What you?ll love:

- You get the wheel ? full ownership of the engine.

- A global brand with massive pull and momentum.

- A stacked team: videographer, copywriter, VA, Webflow dev, revops support

- A world-class coaching bench for ideation + strategic firepower.

- Room to build systems, funnels, and content machines from the inside out.

- Fast cycles, big wins, and a company that celebrates excellence.

- 38 days PTO. Fully remote. International team.

Not for you if?

- You need hand-holding or slow cycles.

- You prefer ideas without execution.

- You get overwhelmed by pace, feedback, or standards.

- You've never had to defend a number.

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Head of Marketing

Sweep is an AI-powered visual workspace for Salesforce that gives your team the power to build, customize, scale, and solve – all in one place.

Create, visualize and manage your CRM processes, rules, and automations visually while Sweep constructs an optimized backend Salesforce infrastructure.

Industry: Software Development
Company Size: 11-50 employees

Sweep

**Who are we?**

Sweep is the agentic layer for enterprise systems where teams and metadata agents plan, change, and govern systems with speed and confidence.

**What will you do at Sweep?**

We’re looking for a high-impact Growth Marketer to own strategy, execution, and results across the full marketing funnel. This is not a siloed role - you’ll have end-to-end ownership of key growth initiatives, from idea to pipeline, with significant visibility into leadership and direct impact on revenue. This role is ideal for someone who wants to grow into a Head of Marketing or CMO track.

You’ll operate across brand, demand generation, and sales alignment - building programs, testing new ideas, and scaling what works. You’ll lead initiatives like customer advocacy, webinars, partner marketing, and campaign execution while shaping how the company shows up in the market. If you’re someone who can think strategically, execute quickly, and thrive in a high-ownership environment, this role is for you. In this role you will:

**Campaigns & Brand Awareness**

- Build and execute integrated campaigns across channels (product launches, content, demand gen)

- Launch creative, high-impact campaigns that break through the noise

- Test unconventional tactics (partnerships, activations, community, guerrilla)

- Turn trends and insights into timely campaigns that drive visibility and pipeline

- Continuously experiment with new channels, messaging, and formats

**Customer & Partner Marketing**

- Build and scale customer advocacy programs (case studies, references, reviews, referrals)

- Turn customer insights into compelling content (blogs, videos, etc.)

- Execute co-marketing campaigns and programs with partners

- Support partner content, collateral, and joint initiatives

**Webinars & Content**

- Own webinars end-to-end (content, speakers, promotion, execution)

- Drive registration, attendance, and post-event engagement

- Create sales and marketing collateral and campaign content

- Create website content as needed

**Email Marketing & Nurture**

- Own email marketing strategy, execution, and performance (HubSpot)

- Build and optimize nurture programs across the funnel

- Develop segmentation, targeting, and personalization to improve engagement\

- Continuously test and refine messaging, cadence, and conversion

**Sales Alignment & Pipeline**

- Partner with Sales and BDRs to drive meetings and pipeline

- Build outbound and inbound plays that convert

**Reporting & Optimization**

- Track performance and pipeline impact in Salesforce

- Continuously optimize programs based on data

**AI, Experimentation & Scale**

- Use AI to accelerate content creation, campaigns, and research

- Test new tools, channels, and ways of working

- Automate workflows and improve speed and efficiency

- Experiment constantly to unlock new growth opportunities

**What We're Looking For**

- 5+ years of experience in B2B SaaS marketing (ideally in the Salesforce ecosystem)

- Proven ability to execute across brand and demand generation

- Strong writing and storytelling skills

- Experience running webinars, campaigns, and email marketing programs

- Hands-on experience with HubSpot

- Hands-on experience with Salesforce (reporting, dashboards, pipeline tracking)

- Experience working closely with Sales and BDR teams

- Comfortable operating in ambiguity and shifting priorities

- Strong project management and execution skills

- Confident presenter and communicator

Sweep offers a competitive compensation package, including salary and equity components, with potential for variable incentives. Actual compensation is determined based on factors such as the candidate's skills, qualifications, and experience. In addition, Sweep provides a comprehensive and inclusive benefits package for this role, which includes healthcare, dental, vision, a 401(k) plan with matching contributions, flexible paid time off, team outings and more!

The reasonably estimated annual salary for this position at Sweep is:

$110,000—$140,000 USD

**About Sweep:**

As a fast-growing, venture-backed startup, we are proud to be supported by top investors like Insight Partners and Bessemer Venture Partners. With teams in New York, Portugal, and Tel Aviv, we are a passionate, success-driven group that thrives on collaboration and innovation. Join us to be part of a dynamic, people-first community where we tackle complex challenges, take smart risks, and celebrate each other's successes. Learn more about our mission and culture on our About pagehttps://www.sweep.io/about.

Growth Marketing Manager

**Who are we? **

Sweep is the agentic layer for enterprise systems where teams and metadata agents plan, change, and govern systems with speed and confidence.

**What will you do at Sweep? **

We’re looking for a high-impact Growth Marketer to own strategy, execution, and results across the full marketing funnel. This is not a siloed role - you’ll have end-to-end ownership of key growth initiatives, from idea to pipeline, with significant visibility into leadership and direct impact on revenue. This role is ideal for someone who wants to grow into a Head of Marketing or CMO track.

You’ll operate across brand, demand generation, and sales alignment - building programs, testing new ideas, and scaling what works. You’ll lead initiatives like customer advocacy, webinars, partner marketing, and campaign execution while shaping how the company shows up in the market. If you’re someone who can think strategically, execute quickly, and thrive in a high-ownership environment, this role is for you. In this role you will:**Campaigns & Brand Awareness **

- Build and execute integrated campaigns across channels (product launches, content, demand gen)

- Launch creative, high-impact campaigns that break through the noise

- Test unconventional tactics (partnerships, activations, community, guerrilla)

- Turn trends and insights into timely campaigns that drive visibility and pipeline

- Continuously experiment with new channels, messaging, and formats

**Customer & Partner Marketing **

- Build and scale customer advocacy programs (case studies, references, reviews, referrals)

- Turn customer insights into compelling content (blogs, videos, etc.)

- Execute co-marketing campaigns and programs with partners

- Support partner content, collateral, and joint initiatives

**Webinars & Content **

- Own webinars end-to-end (content, speakers, promotion, execution)

- Drive registration, attendance, and post-event engagement

- Create sales and marketing collateral and campaign content

- Create website content as needed

**Email Marketing & Nurture **

- Own email marketing strategy, execution, and performance (HubSpot)

- Build and optimize nurture programs across the funnel

- Develop segmentation, targeting, and personalization to improve engagement\

- Continuously test and refine messaging, cadence, and conversion

**Sales Alignment & Pipeline **

- Partner with Sales and BDRs to drive meetings and pipeline

- Build outbound and inbound plays that convert

**Reporting & Optimization **

- Track performance and pipeline impact in Salesforce

- Continuously optimize programs based on data

**AI, Experimentation & Scale **

- Use AI to accelerate content creation, campaigns, and research

- Test new tools, channels, and ways of working

- Automate workflows and improve speed and efficiency

- Experiment constantly to unlock new growth opportunities

**What We're Looking For **

- 5+ years of experience in B2B SaaS marketing (ideally in the Salesforce ecosystem)

- Proven ability to execute across brand and demand generation

- Strong writing and storytelling skills

- Experience running webinars, campaigns, and email marketing programs

- Hands-on experience with HubSpot

- Hands-on experience with Salesforce (reporting, dashboards, pipeline tracking)

- Experience working closely with Sales and BDR teams

- Comfortable operating in ambiguity and shifting priorities

- Strong project management and execution skills

- Confident presenter and communicator

Sweep offers a competitive compensation package, including salary and equity components, with potential for variable incentives. Actual compensation is determined based on factors such as the candidate's skills, qualifications, and experience. In addition, Sweep provides a comprehensive and inclusive benefits package for this role, which includes healthcare, dental, vision, a 401(k) plan with matching contributions, flexible paid time off, team outings and more!

The reasonably estimated annual salary for this position at Sweep is:$110,000—$140,000 USD

**About Sweep: **

As a fast-growing, venture-backed startup, we are proud to be supported by top investors like Insight Partners and Bessemer Venture Partners. With teams in New York, Portugal, and Tel Aviv, we are a passionate, success-driven group that thrives on collaboration and innovation. Join us to be part of a dynamic, people-first community where we tackle complex challenges, take smart risks, and celebrate each other's successes. Learn more about our mission and culture on our About pagehttps://www.sweep.io/about.

Mood is a leading hemp company redefining the industry through innovation, quality, and accessibility. Founded in 2022, Mood has grown into a global team of 200+ employees and built a trusted brand focused on helping people find their best mood.

At Mood, we believe improving your mood should be easy. That is why we create high-quality, federally legal hemp products and beverages designed to fit seamlessly into everyday life.

Our culture is built on collaboration, open communication, and family values. We move quickly, think creatively, and believe everyone has a voice. With a strong focus on product quality and world-class customer experiences, Mood continues to lead the space and shape what is next.

If you are looking to join a fast-growing company where innovation, impact, and people come first, Mood is the place to be.💚

Industry: Technology, Information and Internet
Company Size: 51-200 employees

Mood

**About Mood**

Mood (Mood.com) is a fast-growing e-commerce brand dedicated to providing high-quality legal cannabis and related hemp-derived wellness products. We are data-driven, fast-paced, and focused on scaling our presence in the US.

As we continue to grow, we are looking for a **VP of Marketing ** to lead the next phase of the company's marketing evolution — strengthening our brand, scaling customer acquisition, improving retention, and building the systems and team needed for long-term growth.

**About The Role**

We're looking for a **VP of Marketing ** to own Mood's overall marketing strategy across **brand, growth, acquisition, retention, and analytics **.

This is a senior leadership role for someone who can operate as both a **strategist and builder **. You will be responsible for developing the company's go-to-market and customer growth strategy, leading a high-performing marketing function, and ensuring that performance marketing, brand development, lifecycle, and analytics work together as one coherent system.

Because Mood operates in a trust-sensitive and regulated environment, we are especially interested in candidates who have experience in **regulated industries, healthcare, telehealth, or other categories where compliance, nuance, and brand credibility matter **.

**Key Responsibilities**

- Own the overall marketing and growth strategy across acquisition, conversion, retention, and brand

- Lead customer acquisition strategy across paid, owned, affiliate, partnership, and emerging channels

- Refine Mood's brand positioning, messaging, and go-to-market strategy as the business continues to scale

- Improve the full customer funnel, from first touch through conversion, retention, and repeat purchase

- Oversee performance marketing, lifecycle/CRM, creative strategy, and marketing analytics

- Build strong reporting, attribution, forecasting, and testing infrastructure to support decision-making

- Partner closely with leadership, operations, product, and other cross-functional stakeholders

- Hire, lead, and develop internal team members and external partners over time

**Required Qualifications**

- 10+ years of marketing experience, including significant senior leadership responsibility

- Strong experience across growth, performance marketing, brand strategy, and customer lifecycle

- Proven ability to build and scale acquisition systems while maintaining brand credibility

- Strong analytical mindset and comfort with attribution, funnel metrics, testing, and performance management

- Experience leading cross-functional teams and managing agency and/or in-house marketing functions

- High autonomy, strong judgment, and ability to operate in fast-moving environments

**Preferred Qualifications**

- Experience in regulated industries, telehealth, healthcare, or other trust-sensitive consumer categories

- Experience scaling marketing for a high-growth consumer or digital business

- Experience balancing aggressive growth goals with compliance and long-term brand trust

- Familiarity with modern performance marketing, retention, and analytics tooling

**Why Join Mood**

- Lead marketing for an established and growing business with real scale

- Shape the next phase of the company's growth and brand evolution

- Build and refine a sophisticated, multi-channel marketing engine

- Work on a business where growth, trust, and category complexity are tightly linked

- Have significant ownership and impact on company trajectory

VP of Marketing

**About Mood**

Mood (Mood.com) is a fast-growing e-commerce brand dedicated to providing high-quality legal cannabis and related hemp-derived wellness products. We are data-driven, fast-paced, and focused on scaling our presence in the US.

As we continue to grow, we are looking for a **VP of Marketing ** to lead the next phase of the company’s marketing evolution — strengthening our brand, scaling customer acquisition, improving retention, and building the systems and team needed for long-term growth.

**About The Role**

We’re looking for a **VP of Marketing ** to own Mood’s overall marketing strategy across **brand, growth, acquisition, retention, and analytics **.

This is a senior leadership role for someone who can operate as both a **strategist and builder **. You will be responsible for developing the company’s go-to-market and customer growth strategy, leading a high-performing marketing function, and ensuring that performance marketing, brand development, lifecycle, and analytics work together as one coherent system.

Because Mood operates in a trust-sensitive and regulated environment, we are especially interested in candidates who have experience in **regulated industries, healthcare, telehealth, or other categories where compliance, nuance, and brand credibility matter **.

**Key Responsibilities**

- Own the overall marketing and growth strategy across acquisition, conversion, retention, and brand

- Lead customer acquisition strategy across paid, owned, affiliate, partnership, and emerging channels

- Refine Mood’s brand positioning, messaging, and go-to-market strategy as the business continues to scale

- Improve the full customer funnel, from first touch through conversion, retention, and repeat purchase

- Oversee performance marketing, lifecycle/CRM, creative strategy, and marketing analytics

- Build strong reporting, attribution, forecasting, and testing infrastructure to support decision-making

- Partner closely with leadership, operations, product, and other cross-functional stakeholders

- Hire, lead, and develop internal team members and external partners over time

**Required Qualifications**

- 10+ years of marketing experience, including significant senior leadership responsibility

- Strong experience across growth, performance marketing, brand strategy, and customer lifecycle

- Proven ability to build and scale acquisition systems while maintaining brand credibility

- Strong analytical mindset and comfort with attribution, funnel metrics, testing, and performance management

- Experience leading cross-functional teams and managing agency and/or in-house marketing functions

- High autonomy, strong judgment, and ability to operate in fast-moving environments

**Preferred Qualifications**

- Experience in regulated industries, telehealth, healthcare, or other trust-sensitive consumer categories

- Experience scaling marketing for a high-growth consumer or digital business

- Experience balancing aggressive growth goals with compliance and long-term brand trust

- Familiarity with modern performance marketing, retention, and analytics tooling

**Why Join Mood**

- Lead marketing for an established and growing business with real scale

- Shape the next phase of the company’s growth and brand evolution

- Build and refine a sophisticated, multi-channel marketing engine

- Work on a business where growth, trust, and category complexity are tightly linked

- Have significant ownership and impact on company trajectory

Trade believes that every cup you drink should be the best damn coffee, period. 

Launched in 2018, we unite 50 of the nation’s top roasters directly with drinkers, matching them with one of our 400+ coffees so fresh they don’t even exist yet. Not a single morsel hits heat until it’s ordered, signaling our dedicated roaster to stop and make that coffee. Extra effort? Yes. Worth it? 100 percent. 

We’re here to wake America up to everything coffee can be — all in the name of turning coffee drinkers into coffee lovers. 

Fellow coffee lovers welcome! Please visit our "Lever" page to view all open roles at Trade: https://cffe.me/2KLEY3C

Industry: Food & Beverages
Company Size: 11-50 employees

Trade Coffee

**About Trade **

Trade is changing the way people discover and enjoy specialty coffee at home. We’ve built the country’s largest marketplace of exceptional, independent roasters, pairing deep coffee expertise with smart personalization to help hundreds of thousands of customers find coffees they genuinely love.

Our platform connects people to 500+ freshly roasted coffees from 55+ of America’s best roasters, delivered straight to their door. By making discovery easy and fun, we’re opening up the world of specialty coffee to more people, while helping small, independent roasters scale and thrive. As we grow, we’re building more than a marketplace—we’re creating a category-defining destination for people who care deeply about what they drink every day.

**About the Role **

Trade is seeking a thoughtful, systems-driven **Brand Designer ** to help shape and evolve our visual identity across key touchpoints of our customer journey.

Reporting to the Chief Marketing Officer, you’ll play a key role in defining how Trade shows up in the world—from performance creative and lifecycle campaigns to product launches, editorial storytelling, and brand systems. You’ll balance craft and speed, building scalable design frameworks that elevate the brand while supporting growth. This role is ideal for a designer who cares deeply about typography, layout, storytelling, and consistency—and who wants to build a brand that people genuinely love.

**What We're Looking For **

- Design high-impact campaign creative across paid media, email, direct mail, landing pages, organic social, and more

- Evolve and maintain Trade’s visual identity, ensuring consistency across all digital and physical touchpoints

- Work closely with our Senior Product Designer to develop scalable brand systems, templates, and component libraries

- Partner closely with Growth to concept and produce performance-driven creative that is both on-brand and conversion-oriented

- Collaborate with editorial and content teams to visually bring roaster stories and coffee discovery to life

- Develop creative for brand campaigns, seasonal moments, product launches, and cultural initiatives

- Ensure design consistency across typography, color systems, imagery, and motion

- Present work clearly and confidently to cross-functional stakeholders and leadership

- Stay current on design trends, cultural movements, and competitive creative to keep Trade fresh and differentiated

- Provide guidance to external contractors to ensure video assets and partner creatives stay true to the Trade brand

**Who You Are **

- A strong visual storyteller with exceptional taste and attention to detail

- Systems-minded—you think beyond one-off assets and design for scale

- Comfortable moving between brand-building moments and fast-paced performance needs

- Highly organized and able to manage multiple projects without sacrificing craft

- Collaborative and open to feedback, with a low-ego, team-first mindset

- Naturally curious, always refining and raising the bar for creative excellence

**Required Experience **

- 4+ years of experience in brand design, preferably for consumer-facing or DTC brands

- A strong portfolio showcasing digital campaigns, brand systems, and performance creative

- Experience designing for paid media, email, landing pages, and web

- Deep understanding of typography, layout, color systems, and visual hierarchy

- Proficiency in Figma and Adobe Creative Suite

- Experience building and maintaining design systems and reusable components

- Strong understanding of how design impacts growth, conversion, and customer experience

- Excellent communication skills and ability to collaborate cross-functionally

- Experience in startup or high-growth environments

- Familiarity with subscription businesses or marketplace brands is a plus

**How We Work **

We’re in our Midtown Manhattan office three days a week, with everyone together in person Tuesday through Thursday. Being face-to-face is core to how we operate—it allows us to move faster, solve challenges in real time, and generate new ideas through hands-on teamwork. This is the perfect environment for people who value close collaboration while building something meaningful together.

**What We Offer **

- The chance to help grow a profitable, mission- and values-driven company alongside an experienced leadership team

- The opportunity to deepen your skills and make a lasting impact as the organization scales

- Ongoing mentorship and support from leadership and management

- A competitive salary and unlimited vacation

- $500 a year to spend on amazing coffee

- Best-in-class health benefits and a 401(k)

- Twice-monthly catered lunches

- A pet-friendly office

- Two paid days of Trade-sponsored community service each year

NYC Base Salary

$95,000- $135,000

~~In addition, Trade offers comprehensive benefits, including company-paid health, dental, and vision insurance, 401(k), flexible spending account, and paid leave (including vacation time and parental leave) in accordance with applicable plans and policies. ~~

Brand Designer

The Intelligent Enterprise Leaders Alliance is a premier network of dedicated leaders spearheading global business transformation through thought leadership in artificial intelligence (AI), data science, people analytics, and customer analytics. 

We are committed to empowering businesses worldwide, across all sectors, to navigate the complexities of the digital era and build more agile, data-centric, and efficient organizations. Our expertise spans machine learning, big data, predictive analytics, business intelligence, and digital transformation. By focusing on data strategy, data governance, and AI solutions, we drive data-driven decision making and innovation in AI and analytics. Join us to lead the way in advanced analytics, AI leadership, and the integration of data management for business success.

Why Join IELA?
• Connect with visionary leaders and industry experts. 
• Access valuable insights and success stories.
• Stay ahead with the latest trends and innovative solutions.

Industry: Technology, Information and Media
Company Size: 501-1,000 employees

Intelligent Enterprise Leaders Alliance

**Position **: Senior Marketing Manager

**Company : **Intelligent Enterprise Leaders Alliance(IELA)

**Function: ** Marketing

**Compensation: ** $85,000-$100,000

**Benefits: ** Medical, Dental, Vision, 401k

**Location: ** Hybrid, 2 days/week in our Midtown Office - must reside in NY, NJ, or CT

**Type: ** Full-time, permanent (Monday to Friday, 9:00 AM - 5:00 PM)

**Senior Marketing Strategist – IELA: Own the Strategy. Drive the Growth. Shape the Future. **

This is not a role for someone who wants to execute someone else’s vision. This is a role for a marketer who wants a seat at the table, the autonomy to innovate and the chance to build something meaningful from the ground up.

IELA is a fast-growing B2B market research and C-suite event organization connecting today’s most forward-thinking executives with breakthrough strategies and technologies. We move fast, think big, and we’re looking for a marketer who does the same.

**The Opportunity **

As Senior Marketing Strategist, you will work directly alongside our Managing Director to shape and drive the marketing across a growing portfolio of events.

From day one, this is a hands-on role. You will personally build, launch, and optimise campaigns, owning execution as well as strategy. At the same time, this role is designed to evolve into a leadership position, with the opportunity to hire, develop, and scale a team as the portfolio grows.

This is a high-visibility, high-impact role, where your ideas don’t sit in a queue, they get built, tested, and launched. If you’re a marketer who thrives on autonomy, enjoys being close to delivery, and wants to grow into leading a function, keep reading.

**What You’ll Own **

- End-to-end development and hands-on execution of portfolio and individual event marketing campaigns

- Campaign ROI analysis and budget management

- Database growth, demand generation, and lead generation strategy

- Website updates, content creation, and copywriting (you’ll be writing and building, not just directing)

- Social media strategy and channel/vendor partnerships

- Weekly reporting on key marketing indicators with strategic recommendations

- Cross-functional collaboration with production, sales, and customer service teams

- Identification of new marketing opportunities and innovations with the Managing Director

- Over time: building and leading a team, including hiring, training, and performance management

**What You Bring **

- 3–5 years of B2B conference marketing experience (essential)

- A proven track record of delivering results through hands-on campaign execution

- Experience either managing people or a strong desire to step into leadership

- Strong copywriting and communication skills

- Confidence working both strategically and in the detail

- Solid budget and project management capability

- A proactive, solutions-first mindset, you don’t wait for direction

- Bachelor’s degree or equivalent experience

**Why IELA **

This is a growth-stage, build-it-yourself opportunity. You’ll have:

- The autonomy to test and implement your own ideas

- Direct access to senior leadership

- Real ownership of outcomes

- A clear path to building and leading a marketing team

If you’re ready to roll up your sleeves, make an immediate impact, and grow into a true marketing leader — we want to hear from you.

Senior Marketing Manager

The Toronto-Dominion Bank & its subsidiaries are collectively known as TD Bank Group (TD). TD is the sixth largest bank in North America by assets & serves approx. 28 million customers in a number of locations in key financial centres around the globe. With over 95,000 employees, TD ranks among the world's leading online financial firms, with more than 17 million active online and mobile customers. Delivering legendary customer experiences is who we are & is part of our goal to be the Better Bank. Visit our Careers page to learn more about TD & why TD is a great place to work.

Industry: Banking
Company Size: 10,001+ employees

**Work Location:**

New York, New York, États-Unis d'Amérique

**Hours**

40

**Pay Details**

$115,440 - $186,160 USD

TD is committed to providing fair and equitable compensation opportunities to all colleagues. Growth opportunities and skill development are defining features of the colleague experience at TD. Our compensation policies and practices have been designed to allow colleagues to progress through the salary range over time as they progress in their role. The base pay actually offered may vary based upon the candidate's skills and experience, job-related knowledge, geographic location, and other specific business and organizational needs.

As a candidate, you are encouraged to ask compensation related questions and have an open dialogue with your recruiter who can provide you more specific details for this role.

**Line Of Business**

Marketing

**Job Description**

As the Senior Marketing Manager, Onboarding and Early Month on Book, Consumer Deposits, you will lead a dynamic team of marketing professionals and serve as a strategic advisor to the Consumer Deposit Products and Payments (CDPP) business. In this influential role, you will be a key partner to business leaders, leveraging your expertise to fully understand their strategic objectives, client needs, and product offerings. You will transform these insights into robust, integrated marketing strategies, harnessing both digital and direct-to-consumer channels. Your contributions will directly shape business operations and drive impactful decisions at the highest level.

This role focuses on developing and executing strategies to onboard and retain new deposit customers. Extensive banking experience will be essential as you architect and implement marketing initiatives designed to strengthen the onboarding journey including activation, primacy, and retention, and overall customer lifetime value. You will collaborate with a network of internal and external stakeholders to deliver sophisticated marketing plans and programs that exceed business goals, enhance the client experience, and drive profitable growth. You will be responsible for optimizing the customer journey at every touchpoint, bringing a data-driven approach to measure, analyze, and refine marketing investments to accelerate revenue and business expansion.

As a valued member of the department, you have deposits (or other consumer) marketing experience at a top bank, or financial services/marketing experience with Fortune 500 companies with a proven track record of successfully navigating large, complex organizations. You have supported marketing planning for the business with a comprehensive understanding of how the business operates to solve technical, operational, and business problems. You also have experience crafting compelling and insights-based presentations that you will deliver to executives.

The Senior Marketing Manager is a top-level marketing expert that manages/leads development and/or execution of marketing large scope plans/programs/projects/strategies by designing and delivering complex marketing solutions/insights consistent with TD’s marketing standards and strategies, in support of business results, customer engagement and experience.

**Depth & Scope**

- Oversees multiple and/or complex marketing projects/programs/strategies that may impact several businesses/product lines

- Recognized as top-level marketing expert within the organization and requires significant in-depth and/or breadth of expertise in a complex field and knowledge of broader related areas

- Role requires substantial integration of projects/programs involving significant scope, strategic impact and complexity

- Role requires substantial relationship management breadth and influence in leading strategic initiatives, planning and/or integrating executional activities

- Typically leads or contributes on projects of significant scope, strategic impact and complexity

- Senior specialist providing advisory services to executives, business segment leaders and governs the requirements for own work

- Integrates knowledge of the enterprise function's or business segment’s overarching strategy in leading program design, policy formulation or operating standards within one or more areas of expertise

- Anticipates emerging business trends and regulatory/risk issues as a basis for recommending large-scale product, technical, functional or operations improvements

- Serves as a source of expert advice to senior management in field of specialty; may lead team(s) of related specialists/experts

- Advises on execution strategy and leads the development and deployment of functional programs or initiatives within their own field or across multiple specialties

- Solves unique and ambiguous problems with broad impact; typically oversees standards, controls and operating methods that have significant financial and operational impact within the context of their own field

- Requires innovative thinking to develop new solutions

- Impacts the technical or functional direction and resource allocation of part of an enterprise function or business segment

- Works within general policies and industry guidelines

- Engages stakeholders to take action; serves as a source of expert advice, influences change; frames information in a broader organizational context

- Provides leadership guidance, makes recommendations and collaborates with business to ensure solutions meet the business needs on a complex project or program

- Identifies and leads problem resolution for project/program complex requirements related issues at all levels

**Education & Experience**

- Undergraduate degree or relevant professional certifications, designations, or equivalent required

- 10+ years relevant experience

- Advanced knowledge of multiple marketing disciplines, strategy development, consulting principles, lines of businesses supported, banking industry, and product/customer markets

- Advanced knowledge of customer and brand research techniques and ability to develop analyses and insights that will drive customer strategy formation and business decisions

- Knowledge of current and emerging competitor and market trends

- Knowledge of risk management environment, standards and regulations

- Ability to manage a budget and work within the constraints of that budget

- Ability to contribute to strategic direction of the function and provide advice to senior leadership

- Ability to establish goals and objectives that support the strategic plan

- Skill in mentoring, coaching and performance management

- Advanced ability to lead, plan, implement and evaluate program/project activities to ensure completion of initiatives

- Ability to exercise sound judgement in making decisions

- Ability to make an impact, influence and achieve results with effective negotiation, problem-solving and communication skills

- Ability to work collaboratively and build relationships across teams and functions

- Skill in using analytical software tools, data analysis methods and reporting techniques

- Skill in using computer applications including MS Office

- Ability to analyze, organize and prioritize work while meeting multiple deadlines

- Ability to work successfully as a member of a team and independently

- Ability to handle confidential information with discretion

**Preferred Skills**

- Financial Services industry experience

- Bachelor's Degree or MBA preferred

- Deposits client onboarding experience

- Ability to forecast initiatives and demand in order to develop annual strategic plan

- Skill in managing budgets, P&L and resource allocation

**Customer Accountabilities**

- Designs, develops and executes marketing solutions to address marketing/business needs/plans/strategies, to support a positive customer experience and the brand, ensuring alignment with internal marketing standards/goals

- Reviews, understands and ensures marketing solutions/initiatives are strategically sound and consistent with TD’s customer experience and brand image

- Manages assigned projects from scoping/briefing to launch/fulfillment, following established processes, privacy processes and visual/brand standards

- Participates in project scoping and preplanning sessions, proactively providing partners with advice and expertise on recommended tactics and marketing solutions

- Works with marketing partners and business units to develop appropriate customer insights for marketing briefs

- Develops creative briefs that consistently adhere to product positioning where applicable and leverage internal/external marketing creative experts on the development of creative

- Conducts internal/external Agency/Supplier briefing sessions and creative presentations to internal clients

- Provides ongoing communication to ensure appropriate stakeholders are notified of progress or changes in program content, budget, direction, timeline or status and escalates as appropriate

- Proactively acknowledges errors; notifies management promptly where appropriate, and works with team to resolve

- Captures and shares lessons learned from projects/campaigns/initiatives to be incorporated in future

- Delivers strong marketing communications on strategy, on time, on budget and error free

- Develops and maintains an understanding of TD businesses, products, policies and processes to deliver and ensure effective marketing solutions

- Delivers actionable recommendations based on insights generated through integration of multiple sources (e.g. internal customer experience tracking programs, syndicated research, ad hoc analysis, competitive monitoring, external centres of excellence)

- Assesses the effectiveness of programs, processes and documentation; evaluates the impact of marketing solutions on the achievement of business results

- Delivers and manages programs (e.g. customer experience) and/or project plans by assigning and tracking workgroup project ensuring established processes are followed, and delivering all projects on strategy, on time, on budget and error free

- Manages the appropriate use of resources (i.e., people, budget, processes) within area of responsibility

- Develops and manages good working relationships and maintains open dialogue with key internal and external business partners to ensure adequate execution of project deliverables

- Actively works to resolve escalated issues and manages changes within the project/program/initiative

- Evaluates the effectiveness of corporate marketing processes/services and recommends/champions possible enhancements

- Provides input and works with Marketing Planning to assist in the management of the Marketing calendar

- Recognized within TD as an expert within own field of expertise

- Provides advice and guidance to employees and business partners on customer experience, maintaining the brand image, standards, application and execution within area of expertise

- Continuously enhances knowledge and keeps current with leading-edge and emerging strategies, capabilities and/or trends in own field of expertise and competitive landscape and drives innovation throughout the customer experience and insights process

- Understands marketing disciplines and how they link together to deliver integrated solutions and enhanced customer experiences

- Remains current with key business initiatives/issues and developments within TD

- Participates in the annual planning cycle

**Shareholder Accountabilities**

- Manages project budgets within forecasted spend

- Arranges for timely billings, maintains progress billing standard and promptly communicates variances

- Confirms quarterly forecast amounts (invoices and estimates) for quarterly budget lockdown

- Identifies ways to increase production efficiencies in order to maximize marketing dollars spent on all marketing programs

- Prioritizes and manages own workload to meet service level requirements for service and productivity

- Adheres to enterprise frameworks or methodologies that relate to activities for respective business area(s)

- Ensures respective programs/policies/practices are well managed, meet business needs, comply with internal and external requirements, and align with business priorities

- Consistently exercises discretion in managing correspondence, information and all matters of confidentiality; escalates issues where appropriate

- Protects the interests of the organization – identifies and manages risks, and ensures the prompt and thorough resolution of escalated non-standard, high risk issues

- Conducts internal and external research projects; supports the development/delivery of presentations/communications to management or broader audience

- Conducts meaningful analysis at the functional or enterprise level using results to draw conclusions, make recommendations, assess the effectiveness of programs/policies/practices

- Monitors service, productivity and assesses efficiency levels within own function and implements continuous process/performance improvements where opportunities exist

- Applies subject matter expertise in the discipline, provides guidance, assistance and direction to others

- Actively manages relationships within and across various business lines, corporate and/or control functions and ensures alignment with enterprise and/or regulatory requirements

- Keeps abreast of emerging issues, trends, and evolving regulatory requirements and assesses potential impacts

- Maintains a culture of risk management and control, supported by effective processes in alignment with risk appetite

**Employee/Team Accountabilities**

- Participates fully as a member of the team, supports a positive work environment that promotes service to the business, quality, innovation and teamwork and ensures timely communication of issues/points of interest

- Provides thought leadership and/or industry knowledge for own area of expertise in own area and participates in knowledge transfer within the team and business unit

- Keeps current on emerging trends/developments and grows knowledge of the business, related tools and techniques

- Participates in personal performance management and development activities, including cross training within own team

- Keeps others informed and up-to-date about the status/progress of projects and/or all relevant or useful information related to day-to-day activities

- Contributes to team development of skills and capabilities through mentorship of others, by sharing knowledge and experiences and leveraging best practices

- Leads, motivates and develops relationships with internal and external business partners/stakeholders to develop productive working relationships

- Contributes to a fair, positive and equitable environment that supports a diverse workforce

- Acts as a brand ambassador for your business area/function and the bank, both internally and/or externally

**Physical Requirements**

Never: 0%; Occasional: 1-33%; Frequent: 34-66%; Continuous: 67-100%

- Domestic Travel – Occasional

- International Travel – Never

- Performing sedentary work – Continuous

- Performing multiple tasks – Continuous

- Operating standard office equipment - Continuous

- Responding quickly to sounds – Occasional

- Sitting – Continuous

- Standing – Occasional

- Walking – Occasional

- Moving safely in confined spaces – Occasional

- Lifting/Carrying (under 25 lbs.) – Occasional

- Lifting/Carrying (over 25 lbs.) – Never

- Squatting – Occasional

- Bending – Occasional

- Kneeling – Never

- Crawling – Never

- Climbing – Never

- Reaching overhead – Never

- Reaching forward – Occasional

- Pushing – Never

- Pulling – Never

- Twisting – Never

- Concentrating for long periods of time – Continuous

- Applying common sense to deal with problems involving standardized situations – Continuous

- Reading, writing and comprehending instructions – Continuous

- Adding, subtracting, multiplying and dividing – Continuous

The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties and skills required. The listed or specified responsibilities & duties are considered essential functions for ADA purposes.

**Who We Are**

TD is one of the world's leading global financial institutions and is the fifth largest bank in North America by branches/stores. Every day, we strive to make every interaction, product, and experience remarkably human and refreshingly simple for over 27 million households and businesses in Canada, the United States and around the world. More than 95,000 TD colleagues bring their skills, talent, and creativity to foster deeper relationships, ensure disciplined execution, and build a simpler, faster banking experience. TD is deeply committed to being a leader in client experience, that is why we believe that all colleagues, no matter where they work, are client facing. Together, we are reimagining what banking can be for our clients, colleagues and communities.

**Our Total Rewards Package**

Our Total Rewards package reflects the investments we make in our colleagues to help them and their families achieve their financial, physical and mental well-being goals. Total Rewards at TD includes base salary and variable compensation/incentive awards (e.g., eligibility for cash and/or equity incentive awards, generally through participation in an incentive plan) and several other key plans such as health and well-being benefits, savings and retirement programs, paid time off (including Vacation PTO, Flex PTO, and Holiday PTO), banking benefits and discounts, career development, and reward and recognition. Learn more

**Additional Information**

We’re delighted that you’re considering building a career with TD. Through regular development conversations, training programs, and a competitive benefits plan, we’re committed to providing the support our colleagues need to thrive both at work and at home.

**Colleague Development**

If you’re interested in a specific career path or are looking to build certain skills, we want to help you succeed. You’ll have regular career, development, and performance conversations with your manager, as well as access to an online learning platform and a variety of mentoring programs to help you unlock future opportunities.

If you’re passionate about helping clients and building deep, lasting relationships, TD offers diverse career paths where you can grow your expertise and make a meaningful impact.

We're committed to your success and foster a respectful workplace where diverse perspectives are valued, everyone has fair opportunities to grow, and you can unlock your full potential to achieve your career goals. Here at TD, we hire and develop the best.

**Training & Onboarding**

We will provide training and onboarding sessions to ensure that you’ve got everything you need to succeed in your new role.

**Interview Process**

We’ll reach out to candidates of interest to schedule an interview. We do our best to communicate outcomes to all applicants by email or phone call.

**Accommodation**

TD Bank is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, status as a protected veteran or any other characteristic protected under applicable federal, state, or local law.

If you are an applicant with a disability and need accommodations to complete the application process, please email TD Bank US Workplace Accommodations Program at USWAPTDO@td.com. Include your full name, best way to reach you and the accommodation needed to assist you with the applicant process.

Senior Marketing Manager, Onboarding and Early Month on Book (EMOB), Consumer Deposits

On a mission to revolutionize your rituals, from day to night. 

• Dream Powder for sleep 
• Core for all-day health

Industry: Wellness and Fitness Services
Company Size: 11-50 employees

Beam

**About The Role**

Beam is seeking a highly strategic and execution-driven Retail Marketing Lead to build and scale our retail marketing function.

This role goes beyond traditional shopper marketing—you will own how Beam shows up in retail and drives performance across all partners. From new product launches to new retailer expansions, you will be responsible for programs that drive awareness, trial, and conversion at shelf.

You will work cross-functionally with Sales, Brand Marketing, Creative, and Operations to ensure our retail presence is both on-brand and optimized for each retailer and shopper mission.

**What You’ll Do**

Retail Marketing Strategy & Ownership

- Own and develop retail marketing strategy across all channels (Natural, Grocery, Mass, Specialty, Club)

-  Define best-in-class retail marketing frameworks

- Translate brand positioning into retail-first messaging

- Partner with Marketing and Operations to align on account priorities

New Product & Retail Launches

-  Lead go-to-market strategy for new product launches

-  Own execution of new retailer launches (e.g., Sprouts, Target, Walmart)

-  Develop retail launch toolkits and activation plans

-  Support sell-in with compelling marketing materials

Retail Activation & In-Store Execution

-  Execute in-store programs that drive trial and conversion

-  Develop retail assets (shelf talkers, displays, signage)

-  Partner with Sales on off-shelf placements

-  Optimize shelf presence and visual blocking

Retail Media & Omnichannel Integration

-  Manage retail media

-  Ensure cohesive experience across in-store, eecommerce, and digital

-  Align retail campaigns with broader marketing initiatives

Performance Tracking & Insights

-  Analyze sales lift, velocity, and ROI

-  Translate insights into actionable improvements

-  Build scalable playbooks for success

**Who You Are**

-  4–7+ years in retail/shopper/trade marketing (CPG preferred)

-  Experience launching products in retail

-  Strong understanding of retail channels

-  Experience with retail media platforms

-  Strong analytical and project management skills

Location & Benefits:

Boston, MA, New York, NY, Austin, TX, or San Diego, CA (Hybrid, 3 days/week in-office)

**We Offer**

✔ Fully covered medical benefits + dependent contributions

✔ Unlimited PTO

✔ 401k with up to 4% match

✔ “Work from Anywhere” bank

✔ Wellness stipend for health & fitness

✔ Commuter benefits

These are the Values that Guide our Decisions in the Business:

People First

We take care of ourselves, our teammates and our customers equally

Constant Improvement

Small daily improvements and a commitment to innovation and growth in our personal lives, as well as throughout the business

Transparent and Open Communication

Say it straight or it comes out crooked- respectful and direct communication always

Ego is the Enemy

Always stay humble, hungry, and curious

Think Like an Owner

How are my actions or this moment going to affect the big picture?

Risk Taking

Make informed bets and emotionally move on from the ones that don’t work

Creativity and Rapid Iteration

Think big, fail fast and inexpensively

Retail Marketing Lead

At Clyx we believe it is the people we love and moments we share with them that matter.

We all have humans we love. We all wish we got to see them more. Busy schedules and communication gaps get in the way. At Clyx, we want to build a platform where you can easily sync with your friends and spend more of your time enjoying the magical moments that make life great. 

Who is free? When? Where? These are questions to which we want the answer to be instantaneous - not a mountain to climb. 

Often we let the hassle of coordinating (wondering, texting, chasing) get in the way of actualising our happiest moments in life. We resign to scrolling on social media out of boredom or ease. At Clyx we aim to create fun times, rather than report on them. We provide a utility platform that lets you effortlessly organise meet-ups in a flash. 

Use Clyx to organise your social calendar and let wasting time coordinating be a thing of the past!

Download the app here: www.clyx.app

Industry: Consumer Services
Company Size: 11-50 employees

Clyx

**About the Role **

- Finding community after college is not as easy as joining a campus club… or maybe it might be. Clyx works with the best communities in the US to help people connect with one another IRL and find things to do.

- Content and community go hand in hand at Clyx, and this role sits at the intersection of both. As Social Media Marketing Lead, you will be responsible for shaping how Clyx and its partner communities show up online - creating content that drives discovery, builds trust, and moves people from scrolling to showing up in real life.

- This is a creative and strategic role that blends storytelling, social media expertise, and partner relationship management. You will own Clyx's content output across Instagram and TikTok, and work directly with partner communities to help them grow their presence and bring more people through the door.

**What You’ll Get To Own **

- Creative storytelling through content creation and social media growth strategies that drive awareness, engagement, and community.

- Produce Community Spotlights and Q&A content

- Create and plan short-form video content for Instagram and TikTok

- Edit B-roll footage into polished social content

- Plan and manage Clyx’s content calendar

**Community Strategy & Partnerships **

- Manage relationships with active partner communities across multiple cities and advise on social media strategies

- Identify and facilitate cross-community social media collaboration opportunities

- Own outsourcing for freelance creators to capture event content and produce discovery-focused videos

- Create multi-format event promo packages

- Coordinate asset collection from communities

**Systems & Operations **

- Maintain the CRM and track granular and account-wide performance metrics across all of our marketing channels

- Document repeatable frameworks for content production and community onboarding

**What We're Looking For **

- A driven and confident self-starter, who is comfortable leading and owning Clyx social media presence - we are looking for innovation rather than continuation

- Creative storyteller with a genuine passion about community, culture, and the power of IRL connection

- An innovative storyteller with a strong instinct for what works on short-form social - particularly Instagram and TikTok

- Comfortable with content production end-to-end

- Organised and systems-minded - able to manage a variety communities and content pipelines simultaneously

- Data-aware - able to track performance, identify what's working, and adapt accordingly

**How to Apply **

- If you are interested in this role, please send your resume and a cover letter to recruitment@clyx.com. Additional information encouraged (website links, examples of previous work).

Social Media Marketing Lead

In 16+ countries across North America, Europe, Latin America, and Asia, The Knot Worldwide champions the power of celebration. The company’s global family of brands provides best-in-class products, services, and content to take celebration planning from inspiration to action. At the core of The Knot Worldwide business is our industry-leading global online wedding Vendor Marketplace, connecting couples with local wedding professionals and a comprehensive suite of personalized wedding websites, planning tools, invitations and registry services that make wedding planning easier for couples around the globe. Each year, The Knot Worldwide connects 4 million+ couples with nearly 850,000 vendors within its global wedding Marketplace.

Industry: Technology, Information and Internet
Company Size: 1,001-5,000 employees

The Knot Worldwide

**WHAT WE DO MATTERS: **

At The Knot Worldwide, we champion celebration - and that starts with celebrating our people. Our employees are passionate dreamers, thoughtful doers, and lifelong learners who power meaningful moments for millions around the world. We’re united by authentic connection, shared purpose, and a deep commitment to the global community we serve. Here, flexibility and belonging go hand in hand with high performance. Driven by our core values, we believe the best ideas come from empowered teams: those who consistently collaborate with intention to design solutions, spark ideas, and drive impact. Our people are at the heart of our success.

**ABOUT THE ROLE AND OUR TEAM: **The Senior Director, Consumer Marketing is a senior marketing leader responsible for developing and leading the integrated marketing strategy across The Knot’s U.S. consumer brands and products. This role drives full-funnel marketing programs that build brand affinity, acquire and engage couples throughout their planning journey, and accelerate growth across The Knot’s ecosystem.

This leader will bring together brand storytelling, data-driven growth marketing, and consumer lifecycle expertise to deliver cohesive, high-impact marketing programs across paid, owned, earned, and partner channels. The Senior Director will play a critical role in identifying the highest-impact opportunities for the business, prioritizing initiatives across channels and teams, and ensuring marketing investments drive both short-term performance and long-term brand equity.

Partnering closely with marketing leadership and cross-functional partners across product, brand, insights, and channel teams, this leader will orchestrate integrated campaigns and programs that reflect a deep understanding of the wedding planning journey and evolving consumer needs.

The ideal candidate is a whole-brained marketer who understands how brand and performance work together across the full marketing funnel. They bring clarity to complex business problems and provide simple, easy-to-comprehend frameworks. They bring a strong track record of building high-performing teams, driving cross-functional alignment, and delivering measurable business impact through integrated marketing strategies.

**RESPONSIBILITIES: **

- **Lead Consumer Marketing Strategy: **Own the integrated consumer marketing strategy across The Knot’s U.S. brands and products, ensuring cohesive programs that drive awareness, engagement, and growth across the full marketing funnel.

- **Build and Lead a High-Performing Team: ** Lead, mentor, and scale a team of marketers responsible for integrated campaign strategy and execution. Foster a culture of collaboration, accountability, and creative excellence while empowering the team to deliver high-impact results.

- **Drive Integrated Marketing Programs: **Develop and oversee cross-channel marketing programs that bring together brand storytelling and performance marketing to drive measurable business outcomes. Ensure campaigns are coordinated across paid, owned, and earned channels to maximize reach and impact.

- **Set Strategic Priorities Across Initiatives: ** Identify and prioritize the highest-impact marketing initiatives across channels, teams, and business objectives. Ensure resources and investments are focused on the programs that will drive the greatest impact for the U.S. brands.

- **Develop the Consumer Marketing Calendar: **Lead the planning and execution of the annual consumer marketing calendar across US brands, aligning campaigns and initiatives to key consumer moments, seasonality, and business priorities.

- **Drive Data-Informed Decision Making: **Establish reporting rigor, dashboards, and leverage consumer insights, competitive intelligence, analytics, and experimentation to continuously refine marketing strategies, messaging, and channel mix to improve effectiveness and efficiency**. **

- **Lead Cross-Functional Collaboration: **Partner closely with Product, Business Managers, and Marketing leadership (Product Marketing, Creative, CRM, Media, and Insights teams) to develop cohesive campaigns and product GTMs to ensure a seamless consumer experience that improves product adoption.

- **Ensure Strong Brand & Product Positioning: **Guide the development of messaging strategies that clearly communicate The Knot’s value propositions to couples while strengthening brand differentiation and relevance in the market.

- **Optimize Marketing Investment and Impact: ** Evaluate program performance and marketing investment effectiveness to ensure initiatives deliver measurable impact and support sustainable growth for the business.

- **Executive Communication & Influence: **Present marketing strategies, campaign performance, and strategic recommendations to senior leadership, influencing key decisions and aligning stakeholders around shared priorities.

**SUCCESSFUL CANDIDATES HAVE: **

- Bachelor’s degree required; MBA or advanced degree preferred.

- 10+ years of experience in brand and integrated marketing, with a strong background in e-commerce, digital performance marketing, and promotional strategy.

- Proven success optimizing marketing calendars and channel strategies to achieve revenue goals.

- Demonstrated experience leading cross-functional programs that drive measurable business impact.

- Deep understanding of digital media, CRM, onsite experience, and conversion optimization.

- Strong analytical mindset with the ability to translate insights into actionable marketing strategies.

- Exceptional communication, leadership, and storytelling skills.

- Ability to operate at both strategic and tactical levels, driving vision while ensuring flawless execution.

- Track record of managing and developing high-performing marketing teams.

- Strong executive presence and the ability to influence across senior leadership and stakeholders.

**WORK MODEL: **

This role is Together@TKWW-eligible and based near one of our office hubs. Starting September 15, 2025, you’ll be expected to work in the office two days a week as part of our hybrid work model.

#management-track

At The Knot Worldwide, we believe you are more than a resume and invite you to go for it, take the leap of faith, and apply for this job. Together, we have an incredible opportunity to make it even easier for our customers to plan life’s most meaningful moments and for our small business owners to grow and scale. We would love to have you with us on our journey.

**WHAT WE LOVE ABOUT YOU: **

- **Commit to our customers **: You act as one team on behalf of our customers. You lead with head and heart, and build what matters for life's most meaningful moments.

- **Raise the bar: ** You define "great" and work backwards. You don't just accept how it's been done, but boldly define how it should be. You are unafraid to innovate, learn, and keep moving forward toward our shared vision.

- **Be all in: ** You believe in our mission and take ownership of your work. You debate openly to reach the best outcomes, speaking with clarity and care, embracing diverse perspectives, then commit fully.

- **Celebrate impact: ** You measure success by the outcomes you create. You hold yourself accountable to delivering value, while recognizing progress and the lessons learned along the way.  You love to win, together.

**WHAT YOU LOVE ABOUT US: **

We believe in a wide range of holistic offerings to support our employees so that they can live our values day in and day out. From mental wellbeing, physical health and financial planning, to engaging perks and discounts, we are in the business of celebrating and supporting the Moments that Matter, both in and out of the office.. We offer flexible vacation, generous parental leave, and prioritize initiatives that support the growth, development, and happiness of our people.

**Together@TKWW is our approach to hybrid work. ** It’s designed to support how we work best: combining the flexibility we value with meaningful opportunities to connect in person. Whether a role is Together@TKWW-eligible or not, we believe in purposeful moments to come together, build strong relationships, and drive bold ideas forward.

- **For Together@TKWW-eligible roles, ** this includes regular in-office time to foster collaboration and connection.

- **For roles not eligible for in-office expectations **, we support connection through virtual collaboration and intentional gatherings.

To facilitate in-person collaboration, we have office spaces in Barcelona, Spain; Delhi, India; Galway, Ireland; London, England; New York, NY; and Washington, D.C.

__

**US Notice: ** The Knot Worldwide provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, or disability. In addition to federal law requirements, The Knot Worldwide complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. The Knot Worldwide expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status.

**Privacy Notice: **  The Knot Worldwide (TKWW) processes your personal data to evaluate your application, based on the legal ground of taking steps prior to entering into a potential employment contract. Only the data strictly necessary for this purpose is collected. In some cases, your data may also be processed based on TKWW’s legitimate interests (e.g., to improve recruitment practices or manage candidate pools), to which you can object at any time. You have the right to access, rectify, or delete your data, and to object to certain uses. To learn more about your rights, please consult our The Knot Worldwide (TKWW) processes your personal data to evaluate your application, based on the legal ground of taking steps prior to entering into a potential employment contract. Only the data strictly necessary for this purpose is collected. In some cases, your data may also be processed based on TKWW’s legitimate interests (e.g., to improve recruitment practices or manage candidate pools), to which you can object at any time. You have the right to access, rectify, or delete your data, and to object to certain uses. To learn more about your rights, please consult our Privacy Policy. If you wish to file a complaint, you may contact the competent data protection authority. If you wish to file a complaint, you may contact the competent data protection authority.

Senior Director, Consumer Marketing

At The Value Maximizer, we empower businesses to unlock their full potential through cutting-edge AI-based platforms. As a premier IT consulting firm, we specialize in delivering tailored solutions that optimize processes, enhance efficiency, and drive measurable value. Partner with us to transform your vision into impactful reality.

Industry: IT Services and IT Consulting
Company Size: 11-50 nhân viên

The Value Maximizer

Associate Director/Director, Strategic Development & Advocacy (Thought Leader Engagement)- Northeast or South Central

Princeton, NJ, United States **and 1 more **(Remote)

Trending

**Job Description**

**Job Summary ** The Associate Director/Director, Strategic Development & Advocacy(SD&A) is anon-sales field based marketing role responsible for building advocacy and support for ANI Rare Disease's 1st US-based branded product. This entails proactively engaging national, regional and global Thought Leaders (TLs), forging strategic partnerships with advocacy organizations, and collaborating with relevant entities to gather insights on disease areas and treatment landscapes pertinent to ANI Rare Disease to help develop marketing strategy.

Additionally, this SD&A role will collaborate with the Marketing Lead responsible for Commercial Advisory Boards and other consultancy arrangements. This includes establishing needs, selecting healthcare professional participants, and managing the contracting process. Furthermore, they will contribute to promotional Speaker Programs, assisting in speaker bureau member selection and serving as a primary point of contact for commercial expert speakers. They will also be involved in sponsorships and Patient Advocacy Organizations engagement on behalf of marketing.As a distinguished business leader within the team, this individual is expected to excel in cross-functional collaboration, executing Thought Leader engagement plans, and initiating projects to address business needs. They should demonstrate a keen ability to anticipate market trends and uncover competitive intelligence to inform marketing strategy effectively. Success in this role hinges on a collaborative mindset, extensive experience in working with Thought Leaders, and a track record of driving results in alignment with ANI's ethical business practices.~~*Director-level candidates are expected to function as senior field leaders with responsibility for shaping regional strategy and influencing enterprise decision-making ~~.**Position Responsibilities**

- Develop and implement corporate objective-based Thought Leader engagement plans to identify and gather insights from current and emerging Thought Leaders in dynamic markets

- Track Thought Leader insights that impact the brand and provide feedback to identify market gaps and/or market opportunities to support the development of commercial and marketing strategy, initiatives, and resources

- Act as the primary liaison between the company and Thought Leaders, representing ANI brand interests effectively and collaborating with ANI leadership and relevant functions

- Ensure alignment with the vision and strategic imperatives set by the brand team, facilitating the implementation of corporate objectives

- Manage regional and national conventions, congresses (e.g., ITU Thought Leader identifying), and commercial advisory boards supporting marketing initiatives

- Identify, coordinate, and contract appropriate Thought Leaders to support fulfilling business needs including but not limited to approved consulting opportunities (e.g., Advisory Boards, training, etc.)

- Involved with Sponsorships and Patient Advocacy Organizations for the purpose of enterprise-wide coordination (not tactical) of specific functional activities

- Support the development and execution of Speaker Bureau working with cross-functional teams to deliver high-quality Speaker Programs

- Operate in accordance with ANI's code of conduct and all policies and procedures, maintaining the highest standards of ethical conduct and compliance

**Skills / Competencies**

- Leadership: Ability to lead and inspire teams, influence stakeholders, and drive initiatives forward

- Communication: Excellent verbal and written communication skills to effectively convey ideas, engage with thought leaders, and collaborate with internal and external stakeholders

- Strategic Thinking: Capacity to think strategically, anticipate market trends, and develop innovative approaches to address business needs

- Relationship Building: Strong interpersonal skills to cultivate and maintain relationships with thought leaders, advocacy organizations, and other key stakeholders

- Project Management: Proficiency in managing multiple projects simultaneously, setting priorities, and meeting deadlines

- Collaboration: Ability to collaborate cross-functionally, work effectively in team environments, and foster a culture of collaboration within the organization

- Problem-Solving: Strong analytical and problem-solving skills to identify challenges, develop solutions, and drive continuous improvement

- Adaptability: Flexibility to adapt to changing priorities, market dynamics, and organizational needs

- Ethical Conduct: Commitment to ethical business practices and compliance with industry regulations and company policies

- Industry Knowledge: Deep understanding of the pharmaceutical or biotech industry, particularly in rare diseases, and familiarity with relevant therapeutic areas

- Market Awareness: Ability to stay abreast of competitive intelligence, market trends, and evolving treatment paradigms

- Business Acumen: Understanding of business principles, including budget management, resource allocation, and revenue generation

- Influence and Negotiation: Skill in influencing without authority, negotiating skills, and driving alignment among diverse stakeholders

**Education / Experience / Qualifications**

- 10+ years of commercial experience in the pharmaceutical or biotech industry with a similar high-science therapeutic area in the rare disease market.

- 5+ years Rheumatology therapeutic area expertise preferred; Nephrology and/or Neurology experience considered secondary preferred

- Director-level candidates will be considered with a minimum of 2+ years of Rheumatology and/or Nephrology/Neurology experience if accompanied by equivalent field marketing role

- Bachelor's degree in life sciences, pharmacy, or a related field (advanced degree preferred)

- Proven track record in developing and implementing Thought Leader strategies through compliant and engaging interactions via existing and meaningful relationships with key Thought Leaders

- New York City, NY Northeast or TX/South Central location required

-  Field-based role requiring approximately 50-65% travel, including select evenings and weekends to support programs and congresses

- Travel expectations may vary based on territory and business needs

The base salary range for this position is 200,000-235,000; the exact salary depends on various factors such as experience, skills, education, location, competencies and industry-specific knowledge.In addition to base salary, this position is eligible for participation in a competitive short term and long term incentive program based on performance and company results. ANI Pharmaceuticals offers a variety of benefits to eligible employees, including health insurance coverage, life and disability insurance, retirement savings plans, paid leave programs, paid holidays and paid time off. Many of these benefits are subsidized or fully paid for by the company.

Associate Director/Director, Strategic Development & Advocacy

Celebrity makeup artist Jeanine Lobell founded Stila in 1994. The Company name is derived from the Italian word "stilare," which means "to pen". Stila believes that makeup should be as individual as each woman's own signature. 

Stila creates products for the eyes, cheeks, lips and face as well as for complexion perfection and multi-use. The Company also sells brushes and accessories. Stila’s modern, uniquely illustrated and inspiring packaging is made out of recycled materials that are durable as well as distinctive. Stila has also continually sought new ways to teach makeup techniques, either over the Internet or within the product container. 

Today, Stila is known for its modern, sophisticated, non-intimidating approach to beauty. The brand's innovative, multi-tasking formulas, eco-friendly packaging, and fashion-forward colors have cemented its place on must-have lists of top beauty editors around the world. The prestige color brand regularly appears on the pages of magazines like Allure and InStyle, and is also used by top designers during New York fashion week.

Industry: Personal Care Product Manufacturing
Company Size: 51-200 employees

Stila Cosmetics

**About us: **

For over 30 years, Stila has been inspiring Fashion Week makeup trends and creating artistry-proven products that perform as promised, lasting from morning to moonlight. We create products that translate from the runway to real life with a touch of whimsical playfulness.

At Stila, we believe the right makeup can turn even the simplest look into a statement as authentic as your signature. We have a spirited and approachable style, and we are passionate about inspiring everyone to celebrate their uniqueness, starting with their makeup.

**The Role: **

The Vice President Brand & Digital Marketing will provides strategic marketing leadership across all channels. Guiding paid media strategy across social platforms and retail including stilacosmetics.com, Amazon, Ulta and TikTok Shop. This role is responsible for the creation of brand assets, social media & influencer strategy to deliver outstanding brand engagement and experience. This critical role will develop and execute digital and traditional strategies, manage marketing budgets and coordinate with internal and external stakeholders to assess the competitive landscape and determine business and marketplace plans inclusive of messaging and positioning to build brand awareness and measure the return on marketing investments.

**Job responsibilities: **

- Key thought leader in developing compelling, innovative storytelling and executing an integrated marketing and communications strategy to ensure connectivity and consistency across the brand and customer touchpoints including product, digital, social, in-store, experiential, online, and print.

- Own the overall TikTok Shop strategy, driving GMV growth through optimized assortment, pricing, promotions, affiliates and content.

- Incorporate expert knowledge of digital media trends, social tools, and mobile technologies to drive earned media and viral reach of proposed marketing programs.

- Partner with creative to develop and execute digital story telling that is on brand and appropriate for each platform in the digital eco-system.

- Responsible for developing a process to coordinate marketing plans into briefs and ensure that exposure is maximized across channels and global markets.

- Develop and execute go-to-market 360 product, marketing, and PR strategies.

- Build a culture of accountability through leadership and example encouraging evidence-based decision making.

- Anticipate and implement necessary changes to strategy and execution to support the company’s business goals through new initiatives.

- Develops detailed brand strategy and digitally-led activation plans as part of the planning process.

- Develop vision and strategy for the digital consumer experience that will deliver revenue goals and drive efficient customer acquisition and ROAS without sacrificing brand or long-term growth.

- Oversee DTC via digital marketing planning, execution, and optimization.

- Build and manage the budget for marketing, PR, sampling, and digital media.

- Attract, grow, and retain talent through effective and consistent performance management, coaching and development.

- Manage external agencies ensuring timelines and budgets are achieved.

**Qualifications: **

- Bachelor’s degree in marketing or business

- 10+ years of progressive CPG marketing.Beauty or personal care marketing a plus.

- Expertise in modern media and creative best practices with an emphasis on platforms such as TikTok Shop, Instagram, and owned web channels.

- Entrepreneurial mindset, and a proven track record in leading and managing comprehensive strategic marketing, communications, and media relations.

- Strong track record of digitally led brand marketing, building, executing, and measuring data-driven marketing programs across digital and traditional channels.

- Highly organized with strong attention to detail, and cross-functional communication. Able to manage multiple projects simultaneously.

- Ability to develop and maintain collaborative relationships with peers and colleagues across the organization.

- Strong understanding of both creative and analytics.

- Ability to work well autonomously and within a team in a fast-paced and deadline-oriented environment.

- Proficient in Microsoft Office Suite (Word, Excel, Powerpoint) and able to create engaging reports and presentations.

- Strong verbal and written communication skills

- Passion for makeup, fashion, and lifestyle brands

VP Brand & Digital Marketing

Combining my different skills gained over the years, we can design and study everything related to a new brand, product or service: market analysis, cost&revenue, coordinated communication, marketing and sales.
Only after that we can realize its design, website and coordinated communication.

Industry: Servizi di marketing
Company Size: 1 dipendente

Luca Colucci | Marketing, Communication & Design

**The OpportunityThe traditional job market is outdated. Instead of sending yet another résumé hoping to be noticed, I decided to publish the opportunity myself.I am looking for a CEO, Entrepreneur, or visionary Mentor operating in the golf industry (Golf Clubs, Resorts, new concepts, Apparel & Equipment) or within the Hospitality and Food & Beverage sector.I am not looking for a conventional job position.I am looking for guidance, a leader willing to share the behind-the-scenes dynamics of high-level management, investment decision-making, and long-term strategic vision.What do I offer in return?Myself. My work. My decade of international experience and multidisciplinary expertise.I will support you and your company by covering key roles ranging from restaurant and hospitality operations management to strategic digital marketing leadership, acting as a true growth driver for your business.My contribution will be measurable results, innovation, and operational optimization.⸻Who I’m Looking For (The Mentor / CEO Profile)The ideal leader for this unconventional collaboration has the following characteristics:Vision & LeadershipYou lead an innovative Golf Club, a growing golf apparel brand, or a Hospitality/F&B group. You have a clear vision of the future of the experience economy.Willingness to TeachYou are open to sharing your experience, explaining the reasoning behind executive decisions, and mentoring an ambitious professional ready to step into the next stage of his career.Need for InnovationYour company could benefit from stronger digital marketing performance, brand repositioning, F&B operational optimization, or the creation of memorable member and guest experiences.Open-Minded ApproachYou are open to a non-traditional collaboration model based on mutual value exchange, trust, and measurable results.⸻What I Bring to the TableMy name is Luca Colucci, a Marketing and Hospitality professional with over 10 years of international experience across New York, London, Switzerland, and Italy.My background is unique: I combine restaurant operations leadership with advanced digital marketing and brand strategy expertise.Here is what I will do for your company:⸻1. Strategic & Digital MarketingI will develop and manage integrated marketing strategies designed to increase revenue, attract new members or customers, and strengthen retention.My expertise includes:	•	Full social media strategy and management	•	ROI-driven digital advertising campaigns	•	Marketing automation systems	•	E-commerce optimization	•	Lead generation strategy for clubs and lifestyle brandsI can transform your Golf Club or brand’s online presence into a consistent acquisition engine.⸻2. Excellence in F&B and Hospitality OperationsHaving worked as a Restaurant Manager in New York, in distinctive hospitality environments in Sicily, and as a Sous Chef alongside a Michelin-starred chef, I deeply understand Food & Beverage operations.I can:	•	Optimize P&L performance	•	Improve profitability through menu engineering	•	Supervise quality control standards	•	Train front- and back-of-house teams	•	Elevate service consistency and guest experience⸻3. Golf Industry Expertise & Member ExperienceI am the author of:“POPGOLF: The Evolution of Golf into a Multi-Billion Dollar Experience Economy.”I have a strong understanding of today’s golf industry dynamics and opportunities.I can:	•	Design exclusive member experiences	•	Support high-level golf event strategy	•	Modernize club positioning	•	Help attract younger generations of golfers	•	Align hospitality and lifestyle strategy with club growth⸻4. Brand Positioning & Content CreationI build strong brand narratives.From storytelling and copywriting to PR strategy and event positioning, I help brands communicate value clearly and consistently.I hold a Master’s degree in Food & Wine Communication and understand how to position brands within the luxury and lifestyle sectors.⸻How to ApplyIf you are a leader in the Golf, Hospitality, or Food & Beverage industry and see the potential in this strategic partnership, I’m not asking you to fill out forms.Contact me directly to schedule an introductory conversation.We will discuss your company’s current challenges and how my expertise can help solve them, in exchange for your mentorship.⸻ContactEmail: lc@lucacolucci.itPhone: +1 646 236 4449Current Location: New York, NYLet’s reverse the rules of the game.Let’s build value together.**

Fondatore

Pollo Campero started in Guatemala with a prized chicken recipe that has been delighting friends & families since 1971. Fast forward over 50 years later and Pollo Campero's dedication to high quality & flavorful chicken recipes has not changed. Pollo Campero specializes in traditional fried and citrus grilled chicken recipes that can be enjoyed personally or for families to share through dine-in, drive-thru, take out, or delivery. Pollo Campero also has a franchise opportunity that provides its owners with a strong legacy, flavor profile, built-in customer base and proven ability to enter new markets with ease. For more information, visit https://camperofranchise.com/.

Industry: Restaurants
Company Size: 1,001-5,000 employees

Pollo Campero

The Director of Field Marketing leads the Field Marketing team within their assigned region by providing strategic leadership and ensuring the successful implementation of the organization's marketing & sales strategies & tactics. Working closely with the Directors of Operations and the Field Marketing Managers and Specialists, this position will lead the development of individual restaurant marketing plans to drive trial, awareness, and traffic to help build brand advocacy and generale sales growth.

This leader is responsible for evaluating the effectiveness of marketing strategies, tactics & programs and providing direction for improving and building new programs to help build best practices for a high growth team.

**Key Responsibilities: **

Marketing strategy, lead generation and sales:

- Responsible for driving regional sales growth and leading strategic plans for the brand to increase awareness and trial levels.

- Partners with the regional Director of Operations, Revenue Growth Management Team, Director of Brand, and various other departments across the company to drive sales and ROI.

- Drives the excitement and development of community engagement through building local partnerships and grass root marketing around each restaurant.

- Engages directly with customers to gain feedback and insights by frequently visiting restaurants and potential prospects.

- Develops deep knowledge of market trends, competitor activities and customer feedback to refine plans as needed.

- Collaborates with the Director of Media & Sponsorships to develop and execute plans that build awareness, drive traffic, and address individual market dynamics.

- Collaborates with Director of Brand, Commercial Marketing** **and Revenue Growth Management to implement campaigns and programs & leverage customer insights to develop effective marketing plans.

- Prepares and shares weekly, monthly, and quarterly plans, reporting and analysis on sales, traffic, and other relevant data and metrics.

- Identifies and evaluates sponsorship opportunities, including managing budgets and execution.

- Ensures alignment to ROI methodologies and consistent execution and follow up to monitor effectiveness.

- Develops and maintains a detailed marketing budget, responsible for managing monthly financial results.

- Budget and invoice reconciliation.

Team leadership:

- Leads the day-to-day operations, activity, & development of the field marketing team.

- Responsible for ensuring the Field Marketing team is fully engaged in the execution of detailed plans, proactively communicating with Operations, following up on execution results and providing market insights to plans.

- Ensures the marketing team has necessary tools and systems in place to support the restaurants which include marketing plans, media, and sponsorships.

- Responsible for hiring, onboarding, overseeing, developing, and mentoring all field marketing team members through performance assessments and objectively providing clear feedback.

- Exhibits the REIR values (Respect, Excellence, Integrity, Responsibility) to provide leadership direction through positive management and guidance; spends time in restaurants, actively participates in daily discussions on restaurant performance, execution of marketing philosophies and the development of restaurant marketing plans.

**Requirements: **

- Bachelor’s degree in Business, Marketing, Communications or related field.

- 10+ years of field marketing management experience in multi-unit restaurants.

- Proven experience leading sales generation efforts and local store marketing strategies and action plans.

- Prior experience leading teams.

- Commercial mindset. Strong financial acumen.

- Detail-oriented, organized, and able to manage multiple priorities and change.

- Ability to manage budgets, project timelines and vendor relationships.

- Self-driven, flexible, and highly energetic with strong written and verbal communication skills.

- Microsoft Suite Proficient.

- Ability to travel within assigned region (New York City Metropolitan Area) up to 40-50% of the time.

Director of Field Marketing

Michael Kors is a world-renowned, award-winning designer of luxury accessories and ready-to-wear. His namesake company, established in 1981, currently produces a range of products under Michael Kors Collection, MICHAEL Michael Kors, and Michael Kors Mens, including accessories, ready-to-wear, footwear, wearable technology, watches, jewelry, and a full line of fragrance products. Michael Kors stores are operated in the most prestigious cities in the world, including New York, Los Angeles, Chicago, London, Milan, Paris, Munich, Dubai, Seoul, Tokyo, Hong Kong, Shanghai, and Rio de Janeiro. In addition, Michael Kors operates digital flagships across North America, Europe, and Asia, offering customers a seamless omnichannel experience. 
 
At the center of it all, is a designer who has created an enduring and iconic luxury lifestyle empire with a distinctive point of view and global reach. Michael Kors has a sharp focus on providing his customers with accessories and clothes that are consistently polished, chic, relaxed, and glamorous. Kors has also been the recipient of numerous industry awards and accolades within the fashion industry, been honored for his philanthropy, and earned the respect and affection of millions.

The fashion designer also focuses on giving back. For more than 25 years he has been a passionate supporter of God’s Love We Deliver, a New York-based non-profit organization that cooks and delivers nutritious meals to people living with serious illnesses in and around New York City. Continuing his philanthropic efforts, in 2013 Michael Kors launched “Watch Hunger Stop,” partnering with the United Nations World Food Programme (WFP) to help fight world hunger. Proceeds from annual special-edition products, as well as from other targeted initiatives, help provide food to children through WFP’s school meals program. To date, Michael Kors has helped WFP deliver over twenty five million meals (and counting) to hungry children.

Industry: Retail Apparel and Fashion
Company Size: 10,001+ employees

Michael Kors

**Who You Are: **

As a Brand Director for Michael Kors overseeing the Amazon account and partnership, you will support all divisions (Accessories, Footwear, Ready to Wear, Men’s and liaison with Licensing) in scaling and growing the business. You will be managing all the details around how our product categories show up on Amazon and ensuring assortments generate high revenue, profit and inventory turnover. You are a leader and have managed a team before. You are results-driven with strong communication and organizational skills, who thrives in a fast-paced environment. You are a multi-tasker and team player who can work collaboratively. The ideal candidate will have a digital e-commerce background, strong analytical skills, a keen sense of the marketing landscape, while also possessing strong entrepreneurial skills. There is a strong preference for this role to have had previous Amazon experience.

This role will report to a SVP and provide exposure to executive management both internal and external. This candidate must have experience with financial analysis and P&L ownership.

**What You’ll Do: **

- Lead the next phase of growth and scale for the Amazon business, driving topline revenue, profitability, and brand expansion.

- Partner closely with marketing to translate product strategy, inventory flow, and key commercial opportunities into impactful full-funnel activation plans that drive demand while maintaining efficiency.

- Drive inventory productivity by optimizing assortment, depth, and flow to maximize sell-through, improve inventory turn, and support profitable growth.

- Leverage cross-functional partnerships to develop and execute merchandising strategies that align with brand vision while delivering strong commercial performance.

- Optimize key Amazon growth levers including product content (PDP and A+), conversion, and customer engagement programs such as Vine to drive sustained traffic and revenue growth.

- Generate and synthesize business analysis to identify trends, unlock opportunities, and inform actionable strategies across traffic, conversion, and assortment.

- Manage financial performance and support P&L ownership, ensuring alignment between sales, margin, and inventory investments.

- Prepare and present seasonal product strategies, business plans, and performance recaps to senior leadership.

- Collaborate cross-functionally across Sales, Merchandising, Marketing, Retail, Planning, and Licensing to ensure alignment on business priorities and execution.

- Build and develop a high-performing team, fostering accountability, collaboration, and strong commercial acumen.

**You’ll Need to Have: **

- Bachelor’s Degree.

- 8+ years relevant experience, buying or sales experience.

- Amazon Experience.

- Strong computer skills (Excel, Word, and PowerPoint).

- Full understanding of product lifecycle & proficient in retail math.

- Knowledge of industry best practices/standards.

- Demonstrated experience in synthesizing data analyses into actionable results.

- Ability to work in NYC office 3 days a week.

**We’d Love to See: **

- Strong insightful analytical skills and business acumen.

- Fast learner and passionate for sales, strong knowledge of trends, fashion sense and know-how.

- The ability to think strategically, drive results and build a high-performance organization.

- Entrepreneurial, out of the box thinker.

- Strong verbal and written communication skills: ability to communicate across diverse groups, such as internal functions as well as external licensing partners.

- Goal-oriented, driven and experienced in networking with and influencing decision-makers.

- Strong presentation skills.

- Effective project management skills, strong attention to detail, and the ability to stay organized, manage multiple priorities and work under pressure.

- A self-starter, professionally mature, accountable, resourceful, with accurate work output.

**MK Perks: **

- Generous Paid Time Off & Holiday Calendar

- Summer Fridays

- Internal Mobility Across Brands

- Cross-brand Discount

- Exclusive Employee Sales

- Fav 5 Cards (MK Discount for friends and family)

- 401k Match

- Paid Parental Leave

- Thrive Wellness Program

- Commuter Benefits

- Gym Discounts

**The Company is an equal employment opportunity employer. The Company’s policy is not to unlawfully discriminate against any applicant or employee on the basis of race, color, sex, sexual orientation, gender identity, religion, national origin, age, military status, disability, genetic information or any other consideration made unlawful by applicable federal, state, or local laws. The Company also prohibits harassment of applicants and employees based on any of these protected categories. **

**At Capri Holdings Limited, we are committed to providing a fair and accessible recruitment process. If you require a reasonable accommodation for the interview or application process, please contact our Talent Acquisition team at CapriTalentAcquisition@CapriHoldings.com. **

**In compliance with certain Pay Transparency laws, employers are required to disclose a salary range. The salary for this position will vary based on role requirements, skill set and years of experience. **

**About Us: **

Michael Kors is a world-renowned, award-winning designer of luxury accessories and ready-to-wear. His namesake company, established in 1981, currently produces a range of products under Michael Kors Collection, Michael Kors, and Michael Kors Mens, including accessories, ready-to-wear, footwear, watches, jewelry, and a full line of fragrance products. Michael Kors stores are operated in the most prestigious cities in the world, including New York, Los Angeles, Chicago, London, Milan, Paris, Dubai, Seoul, Tokyo, Hong Kong, Shanghai, and Rio de Janeiro. In addition, Michael Kors operates digital flagships across North America, Europe, and Asia, offering customers a seamless omnichannel experience.

At the center of it all is a designer who has created an enduring and iconic luxury lifestyle brand with a distinctive point of view and global reach. Michael Kors has a sharp focus on providing his customers with accessories and clothes that are consistently polished, chic, relaxed, and glamorous. Kors has also been the recipient of numerous industry awards and accolades within the fashion industry.

The fashion designer also focuses on giving back. For more than 35 years he has been a passionate supporter of God’s Love We Deliver, a New York-based non-profit organization that cooks and delivers nutritious meals to people living with serious illnesses in and around New York City. In 2013, in a move to broaden his philanthropic efforts, Michael Kors launched “Watch Hunger Stop,” partnering with the United Nations World Food Programme (WFP) to help fight world hunger. Proceeds from annual special-edition products and other targeted initiatives help provide food to children through WFP’s school meals program. To date, Michael Kors has helped WFP deliver over 35 million meals (and counting) to hungry children.

Amazon Brand Director

Beautynova Americas proudly represents the professional hair care brands milk_shake, DEPOT, and Medavita, operating in North America through our subsidiary, z.one concept USA, inc.

We pride ourselves on agility and creativity, catering to professional salons, barbershops, stylists & barbers via our network of independent distributors across the USA, Canada, and Latin America. Additionally, we reach consumers directly through a range of DTC e-commerce platforms.

Our Italy-based parent company, Beautynova, is a global leader in beauty, renowned for exceptional branding, R&D, and manufacturing capabilities. Beautynova is committed to responsible beauty, striving to improve lives with high-performing hair products crafted with care, respect, passion, and creativity.

MEET OUR BRANDS: 

milk_shake: A full range of professional hair products that includes color, care, and styling. Through an array of delightful scents and textures, milk_shake marries the best in hair and self-care for a uniquely indulgent experience. 

DEPOT: Offering complete care for the discerning man, this robust portfolio of products includes hair, skin, and fragrances. DEPOT elevates male grooming through luxurious scents and superior ingredients. 

Medavita: scientifically-backed and clinically proven, Medavita offers hair treatments that blend the best in botanicals with cutting edge pharmaceuticals.

Industry: Personal Care Product Manufacturing
Company Size: 11-50 employees

Beautynova Americas

**About the Job:**

Beautynova is the Italy-based parent company and manufacturer of a portfolio of innovative and coveted Professional Hair Care brands, including milk_shake®, DEPOT®, and Medavita, and operates in North America under our subsidiary, z.one concept USA, inc.

At Beautynova, we are dedicated to delivering better days in people’s lives through high-performing hair products with care, respect and creativity. We serve professionals and consumers thanks to an open-minded, entrepreneurial, and committed team.

As part of our accelerated growth strategy in North America, we are seeking like-minded, experienced, and passionate people to join and elevate our team.

**Job Title: ** Director, Social Media & Digital Content

**Department: ** Marketing

**Reports to: **VP Marketing

**Job Type: ** Full Time / Exempt

**Location: **Hybrid (New Jersey-Based)

**Job Summary:**

The Director, Social Media & Digital Content is a senior strategic leadership role responsible for shaping and executing a best-in-class, social-first content ecosystem across Beautynova Americas’ professional haircare portfolio: milk_shake®, DEPOT®, and Medavita. This role sits at the intersection of brand strategy, professional authority, cultural relevance, and platform-native execution. Working closely with the brand marketing and education teams, you will translate brand vision and product innovation into compelling, high-impact content that serves both professional communities (stylists, barbers, educators) and end consumers, without compromising credibility or craft. You are the connective tissue between brand aspiration and real-world execution — ensuring our content is not only beautiful and engaging, but strategic, culturally fluent, and performance-driven. You understand that content is not a downstream output of campaigns — it is a critical driver of brand equity, education, and growth.

**Responsibilities:Strategic Content Leadership (Pro-First, Digital-First)**

- Define and lead the **overarching content vision and POV ** across all three brands, grounded in professional expertise and elevated for digital culture

- Develop global and regional content frameworks that balance **education, inspiration, storytelling, and performance ** — empowering teams to move quickly without diluting brand integrity

- Champion a **social-first, platform-native mindset **, ensuring content is designed for where professionals and consumers actually engage — not retrofitted from traditional assets

- Translate brand strategy, product launches, and educational initiatives into **robust content strategies ** that ladder directly to business objectives

- Ensure each brand maintains a distinct voice and role in culture, while operating within a cohesive Beautynova content ecosystem

**Cross-Functional Partnership & Brand Translation **

- Act as a strategic partner to **Brand Marketing, Education, Sales, Performance Marketing, and Creative **, ensuring content is embedded early in campaign and launch planning

- Bridge the gap between **professional authority and social relevance ** — helping internal stakeholders understand what resonates in culture without sacrificing credibility

- Collaborate with media, PR, partnerships, and retail teams to create **integrated content ecosystems ** across earned, owned, paid, and trade channels

- Foster strong relationships with global teams to align content planning, toolkits, and asset creation while allowing for regional nuance

**Social, Community & Advocacy Leadership **

- Lead the strategic direction of social media, community, and advocacy efforts across platforms including Instagram, TikTok, YouTube, and emerging channels

- Build content strategies that serve **professional engagement, education, and advocacy ** alongside consumer discovery and brand love

- Push beyond vanity metrics — ensuring content drives meaningful KPIs across engagement, consideration, conversion, and brand health

- Stay ahead of platform evolution, cultural shifts, and professional industry trends — anticipating what’s next, not reacting late

- Champion experimentation, testing, and learning to continuously refine what performs and why

**Content Production & Operations **

- Oversee end-to-end content strategy and production — from ideation and briefing through shoots, post-production, optimization, and syndication

- Build **scalable, efficient content models ** rooted in a “shoot once, use everywhere” mentality, without sacrificing quality or craft

- Ensure the right balance of **in-house talent, freelance creators, professional artists, and agency partners ** to deliver against ambitious calendars

- Own content planning and calendars across brands, ensuring alignment with product launches, education moments, events, and commercial priorities

**Team Leadership & Capability Building **

- Lead, mentor, and develop a high-performing social and content team, fostering a culture of **creative excellence, accountability, and growth. **

- Build organizational capability in content strategy, platform fluency, and performance optimization

- Create an environment where strong ideas can come from anywhere — and where feedback sharpens the work, not slows it down

- Provide investment and resourcing recommendations to ensure content dollars work as hard as possible

**Required Skills/Abilities:Experience & Leadership**

- 10+ years of experience in content strategy, social media, digital marketing, or creative leadership roles

- Proven experience leading teams across social, content creation, and production

- Track record of building and scaling content strategies for **beauty, grooming, lifestyle, or professional-led brands. **

- Experience working with internal teams, agencies, creators, and production partners

- Strong understanding of how to balance**brand-building and performance-driven content. **

**Strategic Thinking & Cultural Fluency **

- Deep understanding of how content ladders to brand strategy, education, and business objectives

- Strong instinct for cultural relevance — especially within professional and creator-driven ecosystems

- Hands-on knowledge of social platforms and content formats, and what actually performs vs. what just looks good

- Fluent in analytics, reporting, and optimization — measurement is a given, not an afterthought

**Creative Vision with Operational Rigor **

- Equal parts visionary and executor — you can set the bar high and build the systems to meet it

- Ability to scale content without losing consistency, quality, or authority

- Strong editorial eye and storytelling sensibility, with the ability to give clear, constructive feedback

**Collaborative, Pro-First Leadership **

- A natural bridge-builder who elevates ideas across teams and disciplines

- Respected partner to education and professional communities — you understand that **credibility is earned. **

- Confident decision-maker who can push boundaries while protecting long-term brand equity

**Physical Requirements and Working Conditions: **

- Hybrid work environment with a combination of in-office and remote work

- Prolonged periods of sitting and working at a computer

- Occasional lifting of up to 15 pounds

- Walking between different departments when in the office

- Occasional travel for sales trips, educational flights, or collaboration with marketing teams at other locations

- Adaptability to different working environments, including interactions with remote teams and account partners across various time zones

- Potential for Domestic and international travel to industry events, tradeshows, and customer locations up to 10%+ of time

**What We Offer: **

- The salary range for this position is $125,000 – $145,000 annually, based on the candidate’s qualifications and experience

- This position is eligible to participate in a bonus program based on the candidate’s qualifications and experience

- Paid Time Off

- Medical, Dental, Vision Insurance

- FSA/HSA

- Life/Accident Insurance

- Employee Assistance Program (EAP)

- Professional Development Resources

- 401(k) Employer Match Program

On our quest to add stellar talent to our already amazing team, Beautynova and z.one concept USA, inc. offer a competitive package of culture, compensation, and care.

We are an inclusive and equal opportunity employer.

Director, Social Media & Digital Content

**About the Job:**

Beautynova is the Italy-based parent company and manufacturer of a portfolio of innovative and coveted Professional Hair Care brands, including milk_shake®, DEPOT®, and Medavita, and operates in North America under our subsidiary, z.one concept USA, inc.

At Beautynova, we are dedicated to delivering better days in people’s lives through high-performing hair products with care, respect and creativity. We serve professionals and consumers thanks to an open-minded, entrepreneurial, and committed team.

As part of our accelerated growth strategy in North America, we are seeking like-minded, experienced, and passionate people to join and elevate our team.

**Job Title: ** Director, Trade Marketing

**Department: ** Marketing

**Reports to: ** VP Marketing

**Job Type: ** Full Time / Exempt

**Location: ** Hybrid (New Jersey-Based)

**Job Summary:**

The Director, Trade Marketing will be responsible for leading the development & execution of all customer centric marketing plans within the portfolio of Beautynova Americas brands: milk_shake®, DEPOT®, and Medavita. This role will work cross functionally to drive trade marketing strategies & execution fueling professional & retail engagement, customer sell-in, and in-market excellence. This role is a critical connector between marketing and sales, responsible for translating brand strategy into compelling customer programs that accelerate growth, enhance shopper experience, and strengthen our presence across professional and retail channels in North America.

**Responsibilities:Commercial Planning**

- Lead the annual Integrated Commercial Planning cycle, ensuring alignment between brand, sales, trade marketing, and finance

- Translate brand plans and category strategies into customer-level plans that form part of the Joint Business Planning Cycle with key national and regional accounts

- Set up the key process to link planning and execution between the brand, media, trade and regional marketing and the distributor sell in cycle via DBP (Distributor Business Planning)

- Ensure innovation pipeline is integrated into the Distributor and Customer sell-in cycles

**Trade Strategy **

- Develop robust & comprehensive Trade Marketing strategy for professional & retail accounts in partnership with Brand Marketing, Sales, and Education including sampling, visual merchandising, in-store  digital activation strategies

- Develop strategies and initiatives based on Marketing priorities, ensuring balance and appropriate focus among core vs. newness SKUs

- Identify key seasonal opportunities at channel/customer level

- Create and implement marketing planning tools, including 360 marketing calendars, retailer-facing marketing planning materials, and at-a-glance tools to ensure all teams have a thorough knowledge of marketing activations and account-specific activity by product or campaign

- Partner with the brand teams and sales to create go-to-market strategies that support brand initiatives and commercial goals

- Maintain key account marketing calendars, in partnership with sales

- Manage all market meeting meetings – from prep to presentation

**Merchandising/VM **

- Lead visual merchandising process for all VM updates (i.e., front of salon, backbar, in-line, front of store, secondary placement updates) with strategic briefs kicking off the process cross functionally

- Partner with Brand Marketing and Sales to ensure optimal productivity of POS/VM of all respective channels and evaluate retail sales impact

- Proactively identify areas of opportunity from a productivity standpoint and provide ideas to Brand Marketing on how to further optimize visual merchandising space in stores (e.g., messaging, claims, creative, imagery, etc.)

- Responsible for project management for all merchandising updates in store, working closely with brand & graphic designers team to meet all respective deadlines

**Online / Digital **

- Conduct audits of .com pages with findings on (included but not limited to) pricing, assets, copy, video, reviews

- Complete extensive research on best-in-class assets and provide recaps on ideas on how to optimize assets

- Track assets being delivered by Global and serve as dedicated project manager resulting in timeliness upload of all NPD and/or dedicated campaign deliverables

**Customer & Channel Development **

- Design and execute customer-specific programs and sell-in materials to support product launches, seasonal campaigns, and category growth initiatives in collaboration with the Marketing and Sales teams

- Work with our customer teams to identify whitespace opportunities within key retailers and drive custom programs that build share and loyalty

**Sampling & Sponsorship Execution **

- Ensure National & Local sponsorships have a coordinated sampling and activation plan

- Coordinate the Sampling program at a local and customer level ensuring that Brand led initiatives are fully executed

- Measure and evaluate the ROI of sampling activation across the channels of execution

**Trade Investment Management **

- Oversee trade spend effectiveness and ROI; support annual planning, budget allocation, and promotional performance reviews

- Lead post-promotion analysis and partner with analytics, sales and finance to optimize trade investment strategies

- Analyze trade marketing spend with a critical eye to ensure budgets are spent on meaningful programs to drive brand awareness and product sell out

**Team Leadership & Operational Excellence **

- Lead, mentor, and develop a high-performing trade marketing team

- Foster a culture of strategic thinking, creativity, accountability, and continuous improvement

- Manage seasonal and monthly budgets, contracts, negotiations, and payments with rigor and transparency

- Ensure timelines, deliverables, and cross-functional communication are tightly managed across all trade marketing initiatives to internal & global counterparts

- Any other assignments, projects, duties or tasks as assigned by management

**Required Skills/Abilities: **

- 12+ years of progressive experience in Trade Marketing, Sales Strategy, or Brand/Customer Marketing within the CPG industry, with a focus on beauty or hair care brands sold in the prestige market

- Strong understanding of U.S. & CAN professional & retail landscape, including omnichannel and digital commerce

- Experience managing direct reports and cross-functional teams

- Proven track record of successful relationship, campaign & launches within the professional & retail space

- Leadership experience with national and customer-specific channels & programs

- Highly creative with the ability to develop new ideas that resonate with audience

- Strong communication skills and ability to influence key stakeholders

- Self-starter with a hands-on approach and ability to thrive in a fast-paced environment

- Experience working with agencies and managing external partners

- Excellent communication, presentation, and interpersonal skills

- Excellent analytical and strategic thinking skills, with deep experience in promotional ROI and investment optimization

- Exceptional communication and collaboration skills with the ability to influence across multiple levels and functions

**Physical Requirements and Working Conditions: **

- Hybrid work environment with a combination of in-office and remote work

- Prolonged periods of sitting and working at a computer

- Occasional lifting of up to 15 pounds

- Walking between different departments when in the office

- Occasional travel for sales trips, educational flights, or collaboration with marketing teams at other locations

- Adaptability to different working environments, including interactions with remote teams and account partners across various time zones

- Potential for Domestic and international travel to industry events, tradeshows, and customer locations up to 20%+ of time

**What We Offer: **

- The salary range for this position is $125,000 – $145,000 annually, based on the candidate’s qualifications and experience

- This position is eligible to participate in a bonus program based on the candidate’s qualifications and experience

- Paid Time Off

- Medical, Dental, Vision Insurance

- FSA/HSA

- Life/Accident Insurance

- Employee Assistance Program (EAP)

- Professional Development Resources

- 401(k) Employer Match Program

On our quest to add stellar talent to our already amazing team, Beautynova and z.one concept USA, inc. offer a competitive package of culture, compensation, and care.

We are an inclusive and equal opportunity employer.

Director, Trade Marketing

Forsyth Barnes is a global talent partner disrupting the recruitment industry. 

We operate through partnerships over one-time transactions and truly put our clients and candidates at the core of our ethos. We blend relationship building with investments in AI and technology to attract talent for your business. This success has paved the way for us to be recognised by the Financial Times as one of the fastest growing businesses in Europe year-on-year. We have a proven track history of successful partnerships with a mix of FTSE organisations and hyper-growth scale-ups looking to build high performing teams across eTail, FinTech and Sports and Entertainment industries.

Industry: Staffing and Recruiting
Company Size: 51-200 employees

Forsyth Barnes

**Position: **Vice President of Marketing

**Location: ** New York

**Industry: **Sports

**Position Type: ** Full-Time

**Salary: ** $240,000 - $260,000 + Bonus + Benefits

**Contact: ** benjamin.hutchison@forsythbarnes.com

**The Role **

We are currently working with a rapidly growing sports and entertainment organization who are seeking a Vice President of Marketing. This individual will be responsible for building and executing a best-in-class, data-driven marketing strategy. You will drive brand awareness, fan acquisition, and revenue growth, while localizing a globally recognized brand for the U.S. audience.

This role requires a deep understanding of consumer behavior, cultural trends, and key moments across sport and entertainment. You will lead the development of a high-performing marketing function and create emotionally resonant campaigns that translate into measurable growth.

**Key Responsibilities: **

- Define and execute a comprehensive U.S. marketing strategy focused on B2C growth, engagement, and awareness.

- Develop compelling storytelling that builds emotional connections with fans.

- Build, lead, and develop a high-performing U.S. marketing team.

- Own and optimize the marketing budget, ensuring strong ROI and performance tracking.

- Partner with e-commerce, merchandising, and licensing teams to drive consumer revenue.

- Deliver high-impact product launches, drops, and promotional campaigns.

- Improve conversion rates, average order value, and customer retention.

- Drive fan acquisition and engagement through insight-led campaigns.

- Segment audiences and deliver targeted, personalized marketing strategies.

- Lead full-funnel marketing campaigns across digital, social, experiential, and traditional channels.

- Oversee paid, owned, and earned media strategies to maximize reach and efficiency.

- Collaborate cross-functionally with PR, content, influencer, and creative teams.

- Continuously test, analyze, and optimize campaign performance.

**Key Requirements: **

- 10+ years’ experience in B2C marketing, ideally within sports & entertainment.

- Proven track record of scaling brands, growing communities, and driving consumer revenue.

- Strong understanding of digital marketing ecosystems, including paid social, CRM, and e-commerce.

- Data-driven mindset with the ability to translate insights into action.

- Passion for storytelling, culture, and community-led marketing.

Vice President Marketing

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