Digital Marketing Assistant
New Holland, PA
Full-time
Onsite
1 month ago
About the role
Description
Reports to: Marketing Supervisor
Supervises: None
Status: Non-Exempt/Hourly
Work Schedule: Regular work hours are Monday–Friday, 8 AM – 5 PM
Purpose Of Position
The Digital Marketing Assistant is primarily responsible for developing and executing digital marketing plans to achieve organizational goals, strengthen brand awareness, and ensure exceptional customer care for all Westfield brands and customers.
Essential Skills
Essential Characteristics
Essential Duties
Key Results
Requirements
Personal Attributes
At times the Digital Marketing Assistant will be privileged to information that should not be shared. The incumbent must maintain strict confidentiality. The incumbent must also demonstrate the following personal attributes:
Physical Requirements / Environmental Conditions
The Digital Marketing Assistant position will include long hours of sitting and occasional light lifting. The Digital Marketing Assistant will need the ability to work in a busy and noisy environment while managing multiple tasks and interruptions effectively. Must be willing and able to visit farms, get dirty as needed, and serve customers.
Reports to: Marketing Supervisor
Supervises: None
Status: Non-Exempt/Hourly
Work Schedule: Regular work hours are Monday–Friday, 8 AM – 5 PM
Purpose Of Position
The Digital Marketing Assistant is primarily responsible for developing and executing digital marketing plans to achieve organizational goals, strengthen brand awareness, and ensure exceptional customer care for all Westfield brands and customers.
Essential Skills
- Analyzes information objectively, evaluates different perspectives, and makes sound decisions.
- Follows through on tasks, ensuring completion and success.
- Organizes tasks, projects, and resources effectively.
- Prioritizes tasks based on importance and urgency.
- Thinks long-term and plans for future success.
Essential Characteristics
- Adjusts well to new situations and changes.
- Reliable and consistently fulfills obligations.
- Maintains a constructive and upbeat attitude.
- Finds innovative solutions to challenges.
- Works well with others to achieve goals.
Essential Duties
- Maintain and update website content to ensure accuracy, functionality, and alignment with company messaging.
- Assist in the creation and distribution of email campaigns, ensuring accuracy, consistency, and timely delivery.
- Support search visibility efforts through basic optimization, keyword updates, and monitoring campaign performance.
- Assist with setup, coordination, and basic performance tracking of geofencing campaigns.
- Provide general support across digital initiatives, helping execute campaigns, meet deadlines, and maintain consistent messaging.
- Other duties as assigned by the Marketing Supervisor.
Key Results
- Website content is consistently accurate, up-to-date, and free of errors
- Email campaigns are executed on time with minimal errors and improving engagement rates (open and click-through rates)
- Increased website traffic and improved search rankings for targeted keywords
- Paid and geofencing campaigns are launched accurately and optimized based on performance data
- Digital campaigns are executed on schedule with clear alignment to objectives
- Marketing data is tracked, organized, and reported in a clear and timely manner
- Demonstrates reliability in follow-through and attention to detail across all assigned tasks
Requirements
- High school diploma or GED required; Marketing degree preferred
- Proficiency in Microsoft Office and WordPress
- Experience in digital marketing preferred
- Strong attention to detail and ability to manage multiple tasks with consistency and accuracy
- Ability to follow direction, meet deadlines, and support team initiatives
- Complete support of and willing adherence to Westfield Egg Farm’s mission, vision, and core values; applicant must personally uphold these standards
Personal Attributes
At times the Digital Marketing Assistant will be privileged to information that should not be shared. The incumbent must maintain strict confidentiality. The incumbent must also demonstrate the following personal attributes:
- Be honest, trustworthy, respectful and humble.
- Problem solver.
- Demonstrate sound work ethics.
- Servant Leadership
- Humble
- Demonstrate cultural awareness and sensitivity across a variety of cultures.
Physical Requirements / Environmental Conditions
The Digital Marketing Assistant position will include long hours of sitting and occasional light lifting. The Digital Marketing Assistant will need the ability to work in a busy and noisy environment while managing multiple tasks and interruptions effectively. Must be willing and able to visit farms, get dirty as needed, and serve customers.
Skills
Marketing and SalesFood Production