The attorneys at West Coast Trial Lawyers have won thousands of cases involving car accidents, truck accidents, brain injuries, spine injuries, wrongful death, and more.  Our attorneys have worked for the largest firm in California, and southern California, and now leverage their backgrounds and legal knowledge to stand up to the world’s largest corporations they once defended. These include Fortune 500 companies such as Walmart, Chevron, J.P. Morgan Chase & Co., Facebook, and many more. Over the past ten years, we have recovered more than $1 billion for our clients.

Our goal is to provide ordinary people the best legal representation with the best results.  We are Harvard Law School educated and have years of experience working at the largest law firm in Los Angeles.  We believe in our clients and their cases, so we work on a contingency fee basis.  That means our clients do not pay any attorney's fees or costs unless we win their case.

We are trial lawyers specializing in catastrophic injury and death cases.  We get the best settlements from insurance companies because we prepare every case with the intention of going to trial.  By holding wrongdoers responsible for their misconduct, we ensure justice for our clients and make the world a safer place for all.

Industry: Law Practice
Company Size: 51-200 employees

West Coast Trial Lawyers

Savvy Admin PROD

Job Type

Full-time

**Description**

West Coast Trial Lawyers is a top-ranked personal injury firm known for its aggressive litigation approach and proven trial results. With over $1.7 billion recovered for clients, we handle complex, high-stakes cases against major corporations.

**Position Overview**

We are seeking a PPC Specialist to support high-intent lead generation campaigns within the legal space. This role will focus primarily on Google Ads and Meta Ads across high-cost, high-acquisition channels and is not an eCommerce-focused position.

The PPC Specialist will partner closely with the Growth Marketing Director to manage, optimize, and scale performance-driven campaigns, with a strong emphasis on lead quality, conversion performance, and true cost per acquisition. This is a high-impact role for someone who understands how to drive measurable results in a competitive, data-driven environment.

**Responsibilities**

- Manage and optimize Google Ads campaigns focused on lead generation

- Build and refine campaign structures based on intent, geography, and performance data

- Conduct ongoing search term analysis and implement strong negative keyword strategies

- Monitor Auction Insights, impression share, and competitive positioning

- Manage and optimize Meta Ads campaigns for acquisition

- Use GA4 and Google Search Console to analyze performance trends and identify opportunities

- Evaluate performance based on true CPA and signed cases, not just CPL

- Collaborate on landing page improvements and conversion insights

- Support PPC reporting and help maintain accurate data collection across campaigns

**Requirements**

- 2+ years of hands-on experience managing Google Ads for lead generation

- Experience in high-CPC industries such as legal, medical, or financial services

- Strong understanding of bidding strategy, match types, and performance optimization

- Ability to interpret data and make strategic decisions based on performance trends

- Solid understanding of SEO fundamentals, including indexation, canonicals, and keyword intent alignment

- Comfortable working in GA4, Search Console, and reporting tools

- Self-starter mindset with a proactive and accountable approach to performance

- Must be able to work on-site; this is not a remote position

**Salary Range: **$75,000-$86,000 per year

West Coast Trial Lawyers offers a comprehensive benefits package that includes medical, dental, and vision insurance, a 401(k) with employer contributions, paid time off, sick leave, and holidays, along with firm-sponsored team lunches.

Salary Description

$75,000-$86,000 per year

PPC Specialist

West Coast Trial Lawyers is seeking a highly capable, polished, and proactive Executive Assistant to provide direct support to our CEO/President. This is a high-trust, high-visibility role for someone who operates with precision, discretion, and a strong sense of ownership.

This is not a traditional administrative role, but a high-impact position requiring strong judgment, confidentiality, and the ability to anticipate needs in a fast-moving environment. The Executive Assistant will serve as a strategic partner to the CEO, ensuring seamless coordination across business operations, media engagements, and personal commitments.

**Key Responsibilities **

**Executive Operations **

- Manage a complex, fast-paced calendar across legal, business, and personal commitments

- Coordinate meetings, travel, and daily priorities with precision

- Ensure the CEO is fully prepared for all engagements through clear briefings and materials

**Media & Public Relations (Required) **

- Act as liaison with media outlets, producers, and publicists for television appearances and interviews

- Draft and prepare talking points, briefing materials, and supporting research

- Oversee and maintain the CEO’s social media presence, ensuring consistency and timely engagement

- Track and document all media appearances and press activity

**Internal Coordination **

- Serve as a central point of contact between the CEO and internal teams

- Coordinate meetings, capture action items, and ensure follow-through across departments

- Maintain strict confidentiality across high-profile clients, sensitive matters, and internal operations while protecting the CEO’s time, privacy, and priorities

- Partner with leadership to execute firm-wide priorities efficiently

**Qualifications **

- 3-8+ years of Executive Assistant experience supporting senior leadership

- Required: Experience supporting media, production, or public-facing executives

- Highly organized with exceptional attention to detail and follow-through

- Strong written and verbal communication skills

- Discreet, professional, and able to handle sensitive information

- Proactive and able to anticipate needs without direction

- Flexible and responsive, with availability outside standard business hours, including evenings and weekends as needed

**Compensation Range **: $70,000 - $85,000, depending on experience

West Coast Trial Lawyers offers a comprehensive benefits package, including medical, dental, vision, 401(k), and paid time off.

This is a rare opportunity to work alongside a nationally recognized leader at the intersection of law, media, and business, with direct exposure to high-level operations, decision-making, and brand strategy.

Executive Assistant to CEO / President

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