UpGuard is a comprehensive cyber risk solution that combines third-party security ratings, vendor questionnaires, and threat intelligence capabilities to help businesses manage and improve their security posture.

Industry: IT Services and IT Consulting
Company Size: 201-500 employees

UpGuard

Savvy Admin PROD

**Who are we?**

At UpGuard, we are replacing manual security bottlenecks with AI-driven precision. Fresh off a US$75M Series C, we are scaling our infrastructure to process 100 billion risk signals daily. This isn’t just growth; it’s a total reimagining of how the world manages cyber risk.

We build the Cyber Risk Posture Management (CRPM) platform that security teams actually love. By integrating security ratings, threat intel, and agentic AI, we empower organisations to stay ahead of an ever evolving attack surface.

We aren’t just building another tool; we’re defining a category. We provide the autonomy to ship world-class technology and the resources to do it at a global scale.

The Marketing team at UpGuard includes multiple marketing and design functions, including Product Marketing, Demand Gen, Marketing Ops, Content Marketing, SEO, Community, Design, and Video. UpGuard’s vision is to become a leader in the markets we play in (Cyber VRM, Attack Surface Management) by providing a best-in-class SaaS platform for organisations to manage their third-party risk and external attack surface. Our purpose as a Marketing team is to facilitate this goal by growing UpGuard with a repeatable and scalable marketing engine and a leading brand.

**Where does this role fit in?**

As our Social Media Manager, you will be the primary voice of UpGuard across the digital landscape, sitting within our high-impact Demand Gen functions. Reporting to the Director of Brand & Content, you will be responsible for the strategic direction and daily execution of our presence on LinkedIn, X, Instagram, and YouTube. Your role is pivotal in bridging the gap between our technical product capabilities and our brand identity, ensuring we are not just seen, but respected as thought leaders.

You will collaborate cross-functionally with Campaigns, Product, and Design to ensure our social strategy supports the broader marketing engine. By humanizing our brand and scaling our reach, you will play a critical role in nurturing prospects through the funnel and building a vibrant community of cybersecurity professionals. This is a high-visibility role where your creativity and data-driven insights will directly impact UpGuard's global brand authority.

**What will you do?**

- Lead Multichannel Strategy: Develop and execute a comprehensive social media roadmap across LinkedIn, YouTube, Instagram, and X, ensuring a primary focus on high-growth strategies for our core professional channels - LinkedIn and YouTube

- Curate the Editorial Social Media Narrative: Own the master social media calendar to ensure a cohesive, high-signal narrative across all channels; you will strategically sequence content to prevent "noise" and ensure that product updates, thought leadership, and culture stories align into a unified, professional brand experience for our audience

- Architect AI-Ready Distribution: Execute a strategic roadmap for LinkedIn and YouTube alongside the creative team which optimizes video content, transcripts, articles, and metadata to maximize UpGuard’s visibility in AI-driven search results

- Lead Employee Advocacy: Build and manage an employee advocacy program, empowering our internal experts to become industry thought leaders and amplifying our brand reach through authentic, non-corporate accounts

- Optimize Product Campaigns: Partner with Product Marketing and Campaign Managers ensure complex product launches and feature updates are translating into high-performing social campaigns

- Coordinate the Social Proof Engine: Act as the lead orchestrator for our social proof program, collaborating with PMMs, Content and Video teams to oversee production and atomisation

- Optimize for Performance: Monitor key performance metrics and leverage data-driven insights to refine content strategy and maximize organic reach

- Oversee Content Production: Work closely with the Design and Video teams to produce high-quality visual assets, from short-form clips to long-form educational series

- Monitor Industry Trends: Stay ahead of the curve on social media algorithms, emerging platforms, and cybersecurity news to keep UpGuard at the forefront of the conversation

**What will you bring?**

- B2B Social Expertise: 4+ years of professional experience managing social media for a high-growth SaaS or technology company

- Editorial & Narrative Mastery: The ability to maintain a master editorial calendar that synthesizes various marketing streams into a cohesive, non-cluttered narrative for a sophisticated technical audience

- Project Coordination Prowess: Proven success acting as the "connective tissue" between Campaign, Content, Video, and Product teams

- Exceptional Communication Skills: A master of the "short-form" hook with the ability to write clear, authoritative, and engaging copy

- Advocacy & Humanization Focus: Experience building or scaling employee advocacy programs that leverage internal experts to build brand authority and trust

- Data-Driven Mindset: Proficiency in social analytics tools and the ability to translate metrics into actionable growth strategies

- Creative Vision: A strong eye for visual storytelling and experience briefing creative teams on social-first assets

- AI & SEO Fluency: A forward-thinking understanding of how to optimize social metadata, transcripts, and long-form posts to influence AI search engines and LLM citations

- Strategic Thinking: The ability to align social media activities with broader business objectives and marketing campaigns

- Collaborative Spirit: A proven track record of working effectively across multiple departments in a fast-paced, remote environment

**What will give you an edge?**

- B2B SaaS & Tech Literacy: A foundational understanding of the B2B SaaS landscape, with the ability to quickly grasp complex technical products and translate them into high-signal content for professional audiences

- Platform Specialization: Deep technical knowledge of the LinkedIn algorithm, YouTube SEO, Social Media for AEO

- Video Proficiency: Experience with basic video editing tools or a background in producing YouTube-focused content

- Global Perspective: Experience managing social accounts for a global brand with multiple products and audiences across various time zones and regions

**What's in it for you?**

- Monthly Lifestyle subsidy: Our employees use this for financial, physical, and mental well-being

- WFH set-up allowance: To ensure you have the right environment to work in, we will help you get set up within your first 3 months at UpGuard

- $1,500 USD annual Learning & Development allowance: To support your career development, all team members will be able to expense development opportunities against this allowance

- Annual leave: PTO plus two additional UpGuardian leave days to give you time to recharge your batteries

- 18 weeks paid Parental Leave: Irrespective of parenting role

- Personal Leave Allowance: This includes sick & carer’s leave

- Fully remote working environment: While we have physical offices in Sydney & Hobart, we do not mandate compulsory attendance

- Top-spec hardware: All team members will be provided with top-spec laptops for their roles

$140,000 - $160,000 a year

UpGuard is a Certified Great Place to Work® in the US, Australia, UK and India, establishing its position as a leading global technology employer. 99% of team members agree that UpGuard is a great place to work, apply now to find out why!

As an Equal Employment Opportunity and Affirmative Action Employer, qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status.

For applications to positions in the United States, please note, at this time we can only support hiring in the following US states: **CA, MD, MA, IL, OR, WA, CO, TX, FL, PA, LA, MO, or DC ** .

Before starting work with us, you will need to undertake a national police history check and reference checks. Also please note that at this time, we cannot support candidates requiring visa sponsorship or relocation.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

Social Media & Community Manager

**Who are we?**

At UpGuard, we are replacing manual security bottlenecks with AI-driven precision. Fresh off a US$75M Series C, we are scaling our infrastructure to process 100 billion risk signals daily. This isn’t just growth; it’s a total reimagining of how the world manages cyber risk.

We build the Cyber Risk Posture Management (CRPM) platform that security teams actually love. By integrating security ratings, threat intel, and agentic AI, we empower organisations to stay ahead of an ever evolving attack surface.

We aren’t just building another tool; we’re defining a category. We provide the autonomy to ship world-class technology and the resources to do it at a global scale.

The Marketing team at UpGuard includes multiple marketing and design functions, including Product Marketing, Demand Gen, Marketing Ops, Content Marketing, SEO, Community, Design, and Video. UpGuard’s vision is to become a leader in the markets we play in (Cyber VRM, Attack Surface Management) by providing a best-in-class SaaS platform for organisations to manage their third-party risk and external attack surface. Our purpose as a Marketing team is to facilitate this goal by growing UpGuard with a repeatable and scalable marketing engine and a leading brand.

**Where does this role fit in?**

As a Senior Product Marketing Manager, you will be pivotal in driving the evolution and growth of the UpGuard platform. You’ll partner with our Product team to conduct deep market research to unearth customer insights and identify opportunities to delight our users. You will define product positioning and messaging, lead the planning and execution of product launches, and partner with our broader marketing team to activate campaigns for your product line.

Our team and products are scaling fast, and we're looking for several Senior Product Marketing Managers each responsible for a distinct product pillar.

**What will you do?**

- Conduct market research and competitive analysis to identify market trends, competitive positioning, and opportunities for growth

- Be the expert on UpGuard’s products and know why customers love them, turning that insight into differentiated positioning and concise user and buyer personas

- Produce compelling value propositions and messaging that differentiate UpGuard’s products in the market and resonate with our target audience

- Plan and execute creative launch campaigns for new products and features, working closely with cross-functional teams such as product, sales, and customer success

- Build core sales and marketing assets such as pitch decks, product datasheets, and product-related content

- Be a subject matter expert for our Sales and broader Marketing team and represent UpGuard at industry events and conferences

**What do we need from you?**

- 4+ years of product marketing experience in B2B SaaS product marketing

- Familiar with working on early-stage products and driving early customer discovery

- A passion for connecting with customers and understanding pain points

- Can hold your own in conversations with our Product and executive team

- You love getting your hands dirty - to get a campaign moving, you’re happy to mock up a landing page for a designer to polish, create screen recordings, and occasionally write your own copy

- You're data-driven and can make relevant inferences from tools such as Google Analytics, Hubspot, and Mixpanel to drive decision-making

- We’re looking for someone who’s not just comfortable with change, but curious about it—especially when it comes to adopting AI tools that can enhance how we work

**What would give you an edge?**

- A strong grasp of cybersecurity

- Familiarity with product-led go-to-market motions

- Experience at a growth-stage tech company

**What's in it for you?**

- Monthly Lifestyle subsidy: use this for financial, physical and mental wellbeing (all regions)

- WFH set-up allowance: to ensure you have the right environment to work in, we will help you get set-up within your first 3 months at UpGuard (all regions)

- $1500 USD annual Learning & Development allowance: to support your career development all team members will be able to expense development opportunities against this allowance (all regions)

- Annual leave: PTO plus two additional UpGuardian leave days to give you time to recharge your batteries

- 18 weeks paid Parental Leave: irrespective of parenting role (all regions)

- Personal Leave allowance: this includes sick & carer’s leave (all regions)

- Fully remote working environment: whilst we have physical offices in Sydney & Hobart, we do not mandate compulsory attendance (all regions)

- Top spec hardware: all team members will be provided with top-spec laptops for their role (all regions)

- Personal device security & online privacy protection subsidy: UpGuard provides team members with a paid subscription to personal device security & online privacy protection platform (all regions)

- Generative AI subsidy: UpGuard provides paid subscriptions for all team members to access generative AI tools to support their work (all regions)

UpGuard is a Certified Great Place to Work® in the US, Australia, UK and India, establishing its position as a leading global technology employer. 99% of team members agree that UpGuard is a great place to work, apply now to find out why!

As an Equal Employment Opportunity and Affirmative Action Employer, qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status.

For applications to positions in the United States, please note, at this time we can only support hiring in the following US states: **CA, MD, MA, IL, OR, WA, CO, TX, FL, PA, LA, MO, or DC ** .

Before starting work with us, you will need to undertake a national police history check and reference checks. Also please note that at this time, we cannot support candidates requiring visa sponsorship or relocation.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

Senior Product Marketing Manager

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