Paid Media Manager | Remote | Full-Time | Central / Eastern Working Hours We are working with a fast-scaling digital competition and entertainment platform with over one million registered users. Alongside investing significantly in paid media every week, we are actively building influencer marketing platforms in the space. Until now, paid media has been managed externally. We are bringing it fully in-house and this is where you come in. After a supportive 2 month transition period you will be building the function from scratch, owning the spend, and having direct visibility into the decisions that shape where the budget goes. This is a role for someone who wants to build something, own the numbers, and grow with a business that has real scale behind it. What you will own
Paid social strategy and execution across all channels, Instagram being a priority
Significant monthly budgets across paid social and search
Full campaign performance — CAC, ROAS, LTV and full-funnel conversion
A/B testing across creatives, audiences, bidding strategies and landing pages
Attribution, pixel integrity and tracking setup across all campaigns
ICP definition and audience segmentation
Weekly performance reporting direct to leadership
Meta ad policy compliance — keeping campaigns live and accounts in good standing
Influencer marketing integration where relevant
What we are looking for
Agency background representing consumer product brands, lifestyle or similar
Significant paid social budgets managed personally
Instagram Ads expertise — this is the core channel and non-negotiable
Fluent in performance metrics — CAC, ROAS, ICP are part of your daily language
Structured testing mindset — you run experiments, read the data, and act on it fast
Comfortable managing multiple campaigns simultaneously at different lifecycle stages
Confident, solutions-minded and direct — you bring answers, not problems
Reliable and self-directed in a fully remote environment
Bonus: Influencer marketing experience | Google Ads | TikTok Ads | Looker or BI reporting tools What is on offer
Competitive salary based on location and experience
Health insurance from day one — no waiting period
401(k) — US / equivalent for Canada
Fully remote
Real ownership of a high-visibility function from day one
Structured onboarding with a genuine runway to get up to speed
Clear path to grow a team around you as the business scales