Director of Sales
10+ years
Cary, NC
Full-time
Onsite
1 month ago
About the role
About Transpark Hotels:Transpark Hotels is a hospitality management company with a growing portfolio of 10 properties, including two upscale hotels. Known for delivering exceptional guest experiences and strong financial results, it brings proven systems and a performance-driven mindset to every property it manages. Partnering with globally recognized brands like Choice Hotels and IHG Hotels & Resorts, Transpark Hotels ensures brand compliance and operational excellence.
Our expertise spans revenue management, sales and marketing, cost optimization, talent development, and comprehensive property operations — with a commitment to elevating hotel performance and maximizing return on investment for owners and investors.
About the role:
We are seeking a dynamic and results-driven Director of Sales for our on-site, full-time position headquartered in Cary, NC. The Director of Sales will oversee sales operations, identify and implement strategic business opportunities, cultivate client relationships, and lead the sales team to achieve revenue targets. This role involves collaborating with internal departments, analyzing market trends, and developing innovative sales and marketing strategies to optimize the performance of our hotel portfolio.
Brand experience — primary requirement:
Candidates must bring proven, hands-on experience with at least the following flag brands:
IHG Hotels & Resorts
Min. 5 years · Tier 1 priority
Choice Hotels International
Min. 5 years · Tier 1 priority
Additional flags
Marriott, Hilton, Wyndham — a plus
Key responsibilities:
Requirements:
Multi-flag brand expertise — demonstrated experience operating within at least two franchise brand environments simultaneously, with IHG and Choice Hotels as non-negotiable requirements.
Minimum 5+ years of hotel sales experience at Director or Senior Manager level, with at least 5 of those years directly within IHG and/or Choice Hotels branded properties.
People leadership — proven track record managing cross-property sales teams in a multi-flag or management company environment.
Commercial acumen — strong understanding of RevPAR, ADR, RGI, market share analysis, and GDS/OTA distribution strategy.
Systems proficiency — hands-on experience with brand-specific PMS/CRS platforms (Merlin, Concerto, ChoiceADVANTAGE) and CRM tools (Delphi, Salesforce, or equivalent).
Education — Bachelor's degree in Hospitality Management, Business, or related field preferred. Equivalent experience accepted.
What we offer
Our expertise spans revenue management, sales and marketing, cost optimization, talent development, and comprehensive property operations — with a commitment to elevating hotel performance and maximizing return on investment for owners and investors.
About the role:
We are seeking a dynamic and results-driven Director of Sales for our on-site, full-time position headquartered in Cary, NC. The Director of Sales will oversee sales operations, identify and implement strategic business opportunities, cultivate client relationships, and lead the sales team to achieve revenue targets. This role involves collaborating with internal departments, analyzing market trends, and developing innovative sales and marketing strategies to optimize the performance of our hotel portfolio.
Brand experience — primary requirement:
Candidates must bring proven, hands-on experience with at least the following flag brands:
IHG Hotels & Resorts
Min. 5 years · Tier 1 priority
Choice Hotels International
Min. 5 years · Tier 1 priority
Additional flags
Marriott, Hilton, Wyndham — a plus
Key responsibilities:
- Develop and execute a unified sales strategy across Transpark's multi-flag property portfolio, aligned with each brand's standards and market positioning.
- Drive revenue growth across corporate, group, leisure, and SMERF segments through proactive account management and new business development.
- Lead, coach, and grow a team of property-level sales managers and coordinators.
- Build and maintain relationships with brand-level contacts at IHG and Choice Hotels to maximize co-op marketing, preferred program benefits, and GDS visibility.
- Oversee RFP processes, national account negotiations, and group business contracting.
- Collaborate with Revenue Management and Marketing teams to align pricing, promotions, and inventory strategies.
- Deliver monthly and quarterly performance reporting to ownership and executive leadership, including pace, conversion, and pipeline analysis.
- Represent Transpark Hotels at brand conferences, trade shows, and industry events (HSMAI, AAHOA, brand annual summits).
Requirements:
Multi-flag brand expertise — demonstrated experience operating within at least two franchise brand environments simultaneously, with IHG and Choice Hotels as non-negotiable requirements.
Minimum 5+ years of hotel sales experience at Director or Senior Manager level, with at least 5 of those years directly within IHG and/or Choice Hotels branded properties.
People leadership — proven track record managing cross-property sales teams in a multi-flag or management company environment.
Commercial acumen — strong understanding of RevPAR, ADR, RGI, market share analysis, and GDS/OTA distribution strategy.
Systems proficiency — hands-on experience with brand-specific PMS/CRS platforms (Merlin, Concerto, ChoiceADVANTAGE) and CRM tools (Delphi, Salesforce, or equivalent).
Education — Bachelor's degree in Hospitality Management, Business, or related field preferred. Equivalent experience accepted.
What we offer
- Competitive base salary commensurate with experience, plus performance-based bonus.
- Hotel employee rate discounts across IHG, Choice Hotels, and Transpark properties worldwide.
- A collaborative ownership group that invests in leadership development and long-term career growth.
Skills
HospitalitySales and business development