The Northman Beer & Cider Garden opened in the summer of 2018, bringing the feel of a traditional European beer garden to Chicago's stunning Riverwalk. The Northman Beer & Cider Garden features 16 drafts and offers beer, cider, wine, cocktails, and more than 50 varieties of bottles and cans, plus a full bar. Not to mention a delicious menu in a dog and kid-friendly environment. 

The unique outdoor Riverwalk space caters for all events large and small in a casual and stunning downtown environment. Free live music plays daily on the covered Pergola stage, rain or shine, from Memorial Weekend through Labor Day.

Industry: Hospitality
Company Size: 11-50 employees

The Northman Beer & Cider Garden

Savvy Admin PROD

**Events Sales Manager (Salary + Commission) **~~- Northman Beer & Cider Garden, Piccadilly Pub, & Piccadilly Market (Lincoln Square & Lincoln Park) ~~

**Position Summary **

The Private Events Manager is responsible for driving private and programmatic event revenue across Northman Beer & Cider Garden, Piccadilly Pub, and Piccadilly Market. This role blends strong sales leadership, client relationship management, and hands-on event execution. The ideal candidate is highly organized, sales-driven, and hospitality-focused, with proven experience using TripleSeat to manage and grow an events pipeline.

This position works closely with the Director of Operations, Ownership, and onsite management teams to ensure events are profitable, well-executed, and aligned with each brand’s guest experience. A strong emphasis is placed on actively selling our spaces, building compelling event offerings, and identifying efficiencies and opportunities for growth through feedback and data.

**Key Responsibilities **

~~Sales & Business Development ~~

- Actively drive private event sales across all concepts by responding to inbound leads and proactively generating new business.

- Sell and position each space effectively based on client needs, seasonality, and revenue goals.

- Develop event packages, minimums, and offerings that maximize revenue while maintaining guest experience.

- Build and maintain strong relationships with corporate, social, and repeat clients.

- Meet or exceed monthly and annual event revenue goals.

~~TripleSeat Management ~~

- Own and manage TripleSeat as the primary events CRM across all locations.

- Build out, customize, and maintain TripleSeat to support sales tracking, reporting, and operational clarity.

- Ensure accurate data entry, lead follow-up, contract management, and reporting.

- Use TripleSeat data to identify trends, conversion opportunities, and areas for improvement.

~~Event Planning & Execution ~~

- Serve as the primary point of contact for clients from inquiry through execution.

- Coordinate event logistics with onsite managers, kitchen teams, bar teams, and vendors.

- Be onsite for the majority of events during onboarding and for all large-scale events moving forward.

- Ensure events are executed smoothly, professionally, and in line with brand standards.

- Gather and communicate guest feedback post-event to improve processes and offerings.

~~Programmatic & In-House Events ~~

- Provide leadership in planning and executing recurring and annual programmatic events such as St. Patrick’s Day, Cirque de Cidre, Oktoberfest, holiday events, tastings, and other brand-driven experiences.

- Collaborate with operations, beverage, culinary, and marketing teams to build event concepts and run-of-show plans.

- Help determine how programmatic events can be packaged, marketed, and sold to private clients or sponsors.

~~Collaboration & Communication ~~

- Work directly with the Director of Operations and Ownership to align on revenue goals, strategy, and performance.

- Partner with onsite teams to ensure operational readiness and clear communication for each event.

- Identify efficiencies, process improvements, and staffing considerations related to events.

- Share regular updates on pipeline, booked revenue, upcoming events, and challenges.

**Qualifications & Experience **

- 3+ years of private events, sales, or hospitality management experience (restaurants, bars, venues, or similar).

- Proven experience using TripleSeat (preferred).

- Strong sales mindset with demonstrated success driving event revenue.

- Excellent organizational, communication, and time-management skills.

- Comfortable working nights, weekends, and holidays as required by event schedules.

- Ability to manage multiple events and priorities across multiple locations.

- Professional, guest-focused demeanor with strong problem-solving skills.

**Preferred Skills **

- Experience managing events across multiple venues or concepts.

- Familiarity with food & beverage operations and service standards.

- Experience collaborating with marketing teams on event promotion.

- Strong analytical skills and comfort using data to guide decisions.

**Physical & Scheduling Requirements **

- Ability to be onsite for events, including evenings, weekends, and holidays.

- Ability to move throughout large event spaces and remain on feet for extended periods during events.

**Why Join Us **

This role offers the opportunity to shape and grow a dynamic private events program across multiple unique concepts. The Private Events Manager will play a key role in driving revenue, creating memorable guest experiences, and building scalable systems for long-term growth.

Pay: From $50,000.00 per year

**Benefits: **

- 401(k)

- Employee discount

- Health insurance

- Paid time off

Event Sales Manager

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