The Delaney at Parkway Lakes is a company based out of RICHMOND, TX, United States.



The Delaney at Parkway Lakes

Savvy Admin PROD

**Job Description**

**Hiring: Community Relations Counselor (Hourly $25–$30)**

If you’re **friendly, driven, and love connecting with people **, this might be your perfect role. You’ll support our Marketing & Sales Director by focusing on building referral relationships, attending events, and helping families discover a community they’ll love. This position is responsible for executing on our referral development plan and reporting weekly referrals and tracking results.

We are seeking a Outreach Coordinator to drive lead generation, strengthen community relationships, and enhance our digital and brand presence across multiple channels. This role blends community outreach, event coordination, and hands-on marketing execution, including social media strategy, content creation, customer engagement, and sales team support.

**Pay: ** $25.00 /hour

**Schedule: **Full-time

**Benefits**

- 401(k) with company match

- Dental insurance

- Employee assistance program

- Employee discount

- Health insurance

- Health savings account

- Life insurance

- Referral program

- Vision insurance

**What You'll Do**

**Referral Development & Lead Generation**

- Work closely with the Director of Marketing & Sales to plan and execute referral lead-generation activities that produce qualified inquiries and move-ins.

- Maintain strong relationships with referral sources through consistent outreach and follow-up.

**Tracking & CRM Excellence**

- Complete paperwork and enter accurate data in the lead management system daily.

- Report weekly on referral development plan activities and track outcomes.

**Competitive Awareness & Events**

- Stay up-to-date on competitors (strengths/weaknesses) and help address objections proactively.

- Participate in in-house marketing events and help generate resident/prospect referrals.

- Actively participate in community outreach efforts.

**Networking & Outreach Activities**

**You’ll Represent Our Community Through**

- One-on-one appointments

- Luncheon meetings/presentations

- Industry networking meetings

- Expos/conferences (attend/sponsor)

- Cold calls / drop-by visits

- Off-site educational presentations

- Public relations opportunities

- Consistent follow-up with all networking contacts

**Qualifications**

- College degree in sales, marketing, or business preferred

- Experience in marketing, sales, or outreach (senior living a plus!)

- Strong communication and relationship-building skills

- Comfortable with social media, content creation, and basic design (Canva or similar)

- Organized, self-motivated, and enjoys being out in the community

**If you love connecting with people, getting creative, and making an impact, we’d love to hear from you!**

EEO Employer

Community Relations Counselor

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