System1 (NYSE: SST) combines best-in-class technology & data science to operate the most dynamic Responsive Acquisition Marketing Platform (RAMP). 

We are led by passionate entrepreneurs & industry veterans who have built and managed multiple billion dollar companies. Our team is comprised of incredible engineers, product managers, data scientists, & buy and sell-side experts.

Learn more about our current openings and get a glimpse of life at System1 at system1.com/careers!

Industry: Software Development
Company Size: 201-500 employees

System1

Savvy Admin PROD

We’re looking for a full-stack growth marketer who thrives at the intersection of performance marketing, technical execution, and creative experimentation. This is a hands-on role designed for someone who can take new consumer products (both ad-supported and subscription) from zero to scale — iterating quickly, experimenting relentlessly, and uncovering the breakout opportunities that drive real growth.

You’ll own the full growth stack: some days you’ll be knee-deep in attribution setup, conversion tracking, and analytics; other days you’ll be testing creative hooks, launching campaigns across ad platforms, and optimizing bids and audiences in real time. Most importantly, you’ll be hunting for growth levers — finding pockets of opportunity, validating them with rapid tests, and scaling what works.

**This position is an onsite role requiring you to work in our headquarters located at 4235 Redwood Ave. Los Angeles, CA 90066.**

**What You'll Do**

- Build and execute go-to-market growth strategies for early-stage products.

- Identify, validate, and scale high-impact acquisition channels, audiences, and creative angles.

- Launch and manage campaigns across Search, GDN, Meta, TikTok, YouTube, Native, and other paid platforms.

- Develop and run structured experiments to test messaging, funnels, and targeting hypotheses.

- Work directly with engineers or code yourself to wire up analytics, attribution, and conversion tracking (e.g., GA4, Mobile Measurement Partners (MMPs), Amplitude, etc.).

- Analyze performance data and rapidly iterate on creative, targeting, landing pages, and funnel flows.

- Create and manage short-form video ads and other creative assets that drive conversions.

- Frequently collaborate cross-functionally with leadership, product managers and engineering leads to align growth efforts with product evolution.

**What We’re Looking For**

- 5-7 years experience driving growth for early-stage consumer products or startups.

- Deep, hands-on experience owning performance and spend in at least one major buying platform (e.g., Meta, Google Ads, TikTok, or programmatic)

- Deep understanding of ad platform mechanics across Search, GDN, Social, Video, and Native.

- Strong technical skills — comfortable working with tracking pixels, APIs, scripts, and analytics tools.

- Proven track record of taking a product from 0→1, finding breakout opportunities, and scaling them into meaningful revenue.

- Obsessed with experimentation and able to manage rapid test-and-learn cycles, sharing results with high levels of leadership across multiple products.

- Creative, analytical, and adaptable — able to move seamlessly from strategy to execution.

**What We Have To Offer**

- Competitive salary + bonus + equity

- Generous PTO + 11 company holidays

- Open sick time

- 100% covered Medical, Dental, Vision for employees

- 401k with match

- Health & Dependent Care Flex Spending Account

- Paid professional development

- Leadership & growth opportunities

- Virtual company and team building events

The U.S. base salary range for this full-time position is **$133,000 - 182,875 ** + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process. Please note that the compensation details listed in U.S. role postings reflect the base salary only, and do not include bonus, equity, or benefits.

System1’s headquarters is located in Marina del Rey, CA with an additional office in Bellevue, WA.

Employees near office locations are returning to the office.

**Equal Employment Opportunity**

System1 provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

Senior Growth Strategist, Apps

We're launching a new lead generation business to diversify our revenue streams beyond Google. This is a true startup opportunity within an established company—you'll be building from absolute zero: no revenue, no team, no playbook. We're looking for an entrepreneurial leader to serve as the founding GM of this business line, with full ownership to define strategy, build operations, and scale to profitability.

Think of this as being a CEO of your own company, but with the backing of our existing technology infrastructure, financial resources, and organizational support. If you've ever wanted to build something from scratch while having enterprise-level resources at your disposal, this is it.

**This position is an onsite role requiring you to work in our headquarters located at 4235 Redwood Ave. Los Angeles, CA 90066.**

**What You'll Own**

- Strategy & Vision:

- Define and execute the complete go-to-market strategy for a lead generation business

- Identify target verticals, pricing models, and competitive positioning

- Build financial models and set ambitious but achievable growth targets

- Make all key strategic decisions on product direction and market approach

- Business Operations:

- Operationalize every aspect of the business from the ground up—sales, operations, technology implementation, vendor relationships, compliance, and more

- Design scalable processes and systems before you have a team to run them

- Manage full P&L responsibility with targets for profitability and growth

- Establish metrics, reporting frameworks, and operational dashboards

- Team Building & Leadership:

- Recruit and build your team as the business scales and warrants investment

- Define roles, responsibilities, and organizational structure from scratch

- Create a culture of accountability, experimentation, and rapid iteration

- Develop your future leaders as the business grows into a substantial organization

- Scale from solo contributor to managing a team that could quickly become significant in size

- Product & Market Development:

- Shape product strategy based on market feedback and competitive landscape

- Work with existing engineering and tech teams to leverage company infrastructure

- Identify and evaluate partnership opportunities (supply and demand side)

- Iterate quickly based on what's working and what's not

**Who You Are**

- Experience:

- 7+ years in lead generation, performance marketing, or related digital businesses

- Proven track record building or scaling businesses from early stage (ideally $0-$10M+ revenue)

- Deep understanding of lead gen economics: CPL, CPA, margin structures, quality metrics

- Experience managing P&L and achieving profitability targets

- Background in both strategy formulation and hands-on execution

- The Operator Mentality:

- You're comfortable with ambiguity and building when there's no roadmap

- You can do the work yourself before you have a team to delegate to

- You move fast, make decisions with incomplete information, and course-correct quickly

- You've worn multiple hats before—you're not afraid of work outside your job description

- You think like an owner, not just an operator

- Skills That Matter:

- Strategic thinking with the ability to see around corners and anticipate market shifts

- Financial acumen—you can build models, understand unit economics, and make data-driven decisions

- Strong network in the lead generation ecosystem (buyers, sellers, technology providers)

- Excellent communication skills for securing buy-in from leadership and cross-functional partners

- Technical fluency to work effectively with engineering and product teams

- The Intangibles:

- Entrepreneurial fire—you're energized by building, not just managing

- Resilience and grit—you've failed before and learned from it

- High bias for action—you'd rather test and learn than analyze forever

- Creative problem-solver who finds unconventional solutions

- Self-awareness to know when to ask for help or bring in expertise

**Why This Role is Unique**

- True Ownership: You're not inheriting someone else's strategy or fixing a broken business—you're creating from scratch

- Resource Backing: Unlike a traditional startup, you have access to enterprise technology, legal, finance, and operational support

- Speed to Market: Leverage existing infrastructure to move faster than you could at a standalone startup

- Upside: Build something valuable with the resources of an established company and the autonomy of a founder

- Career Acceleration: Successfully building a new business line positions you for senior executive roles (VP, C-suite)

**Reporting & Organizational Context**

- Reports to: President & COO

- Cross-functional Partnerships: Engineering, Finance, Legal, Compliance, existing business unit leaders

- Direct Reports: You'll build your team as needed (initially 0, scaling to 5-10+ over first 18 months)

**What We Have To Offer**

- Competitive salary + bonus + equity

- Generous PTO + 11 company holidays

- Open sick time

- 100% covered Medical, Dental, Vision for employees

- 401k with match

- Health & Dependent Care Flex Spending Account

- Paid professional development

- Leadership & growth opportunities

- Virtual company and team building events

The U.S. base salary range for this full-time position is **$220,000 - $280,000 ** + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process. Please note that the compensation details listed in U.S. role postings reflect the base salary only, and do not include bonus, equity, or benefits.

System1’s headquarters is located in Marina del Rey, CA with an additional office in Bellevue, WA.

Employees near office locations are returning to the office.

**Equal Employment Opportunity**

System1 provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

General Manager, Lead Generation

**About Startpage**

Startpage is System1’s flagship privacy technology brand, delivering high-quality private search, browsing, and AI experiences to millions worldwide. Founded in the Netherlands and built on privacy-by-design, Startpage operates the world’s second-largest private search engine for users who demand a safer, better web.

Startpage is a profitable, scaled global business generating significant revenue, gross profit, and EBITDA, with a loyal and growing international user base.

Search is undergoing its most significant transformation in decades. AI is redefining how users discover information, how platforms monetize attention, and how digital businesses are built and operated. We are seeking a General Manager to lead Startpage’s AI transformation — rearchitecting product, growth, monetization, and operations to build the leading AI-native, privacy-first search platform globally.

**Role Overview**

The General Manager is the full P&L owner of Startpage. You will own and drive the operating plan and financial performance of a profitable business while aggressively evolving its strategy to compete in the AI-driven future of search.

This role requires balancing bold transformation with financial discipline — driving innovation while protecting profitability, brand trust, and capital efficiency.

The GM must view AI not as a feature layer, but as core infrastructure shaping product, growth systems, monetization, and operating workflows. You will operate with an owner mentality — running Startpage as a standalone business with founder-level accountability, supported by the scale and resources of System1.

**Core Mandate**

-  Transform Startpage into an AI-native search and discovery platform

-  Redefine privacy-first search experiences beyond traditional query-response models

-  Reinvent monetization models for AI-enhanced search

-  Embed AI into core operating workflows across product, marketing, analytics, and operations

-  Deliver sustained user and query growth while maintaining disciplined profitability

**This position is an onsite role requiring you to work in our headquarters located at 4235 Redwood Ave. Los Angeles, CA 90066.**

**Growth & Distribution Acceleration**

- Drive global user and query growth through product expansion, performance marketing, lifecycle initiatives, and content/community strategies.

- Expand distribution via browsers, OEMs, privacy platforms, and publishers.

- Originate, structure, negotiate, and close high-impact strategic partnerships.

- Increase experimentation velocity through AI-assisted insights and automation.

**AI-Native Product Reinvention**

- Define and execute the long-term vision and multi-quarter roadmap for AI-enhanced, privacy-first search and browsing experiences.

- Develop differentiated AI-powered user experiences within privacy-by-design principles.

- Evaluate build, partner, and acquisition strategies for AI capabilities.

- Ensure AI innovation enhances trust, transparency, and user control.

**Monetization & Financial Discipline**

- Reimagine monetization models for AI-enhanced search experiences.

- Optimize yield with search, advertising, and feed partners while maintaining privacy alignment.

- Drive disciplined forecasting, capital allocation, and margin management.

- Improve unit economics and long-term scalability.

- Deliver transformation while protecting EBITDA and financial resilience.

**AI-Augmented Operating Model**

- Redesign internal workflows to be AI-first across product, growth, analytics, and operations.

- Shorten build-test-scale cycles through automation and intelligent tooling.

**Leadership & Cultural Transformation**

- Build and lead an AI-fluent, high-performance leadership team.

- Foster a culture of experimentation, speed, accountability, and intelligent risk-taking.

- Recruit and develop talent that thrives in AI-native environments.

- Serve as a credible spokesperson for Startpage with users, partners, media, and the global privacy community.

**What Success Looks Like (24–36 Months)**

- Meaningful acceleration in global DAU/MAU and query growth

- Clear AI-differentiated product experiences

- Faster product iteration cycles and experimentation velocity

- Expanded global distribution partnerships

- Improved monetization yield and scalable unit economics

- AI embedded across core operating workflows

- Strengthened market position as the leading scaled privacy-first alternative

**What You’ll Bring**

- 5+ years of experience in consumer internet, search, AI products, private search, or high-growth digital platforms.

- 2+ years in a GM, Business Unit, or comparable P&L leadership role or as an entrepreneur.

- Demonstrated experience within the past 12-18 months leading AI-driven product innovation or business transformation.

- Proven ability to redesign operating models using AI and automation.

- Strong understanding of growth systems, monetization mechanics, and partnership economics.

- Financial acumen — able to build models, manage forecasts, and make capital-efficient decisions.

- Technical fluency to partner effectively with engineering, product, and data teams.

- Analytical, experimentation-driven mindset.

- High bias for action — you test and learn rather than overanalyze.

- Entrepreneurial operator who moves quickly and embraces calculated risk.

- Mission alignment with privacy as a strategic competitive advantage.

**Why This Role Is Unique**

- A Profitable Platform at Scale - Startpage is not an early-stage startup. It is a profitable, global business with meaningful revenue, EBITDA, and a loyal user base.

- True Transformation Mandate - This is not a caretaker role. You will define and execute the next chapter of private search in the AI era.

- AI at the Core of Search - As search and AI converge, Startpage sits at the center of this evolution — offering the opportunity to shape the privacy-first alternative at global scale.

- Founder-Level Autonomy - System1 operates its divisions as standalone businesses. As GM, you will run Startpage with founder-level autonomy, supported by the capital and infrastructure of a larger organization.

**What We Have To Offer**

- Competitive salary + bonus + equity

- Generous PTO + 11 company holidays

- Open sick time

- 100% covered Medical, Dental, Vision for employees

- 401k with match

- Health & Dependent Care Flex Spending Account

- Paid professional development

- Leadership & growth opportunities

- Virtual company and team building events

The U.S. base salary range for this full-time position is **$220,000 - $300,000 ** + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process. Please note that the compensation details listed in U.S. role postings reflect the base salary only, and do not include bonus, equity, or benefits.

System1’s headquarters is located in Marina del Rey, CA with an additional office in Bellevue, WA.

Employees near office locations are returning to the office.

**Equal Employment Opportunity**

System1 provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

General Manager, Startpage

We are seeking a high-impact **Sr. Media Buyer ** to serve as the primary "hands-on-keyboard" engine for our Meta and TikTok growth. This role is built for a technical tactician who lives in the dashboards and understands that in 2026, media buying is a blend of algorithmic mastery, AI-driven creative iteration, and deep subscription unit economics.

You will own the end-to-end execution of our paid social ecosystem. This is an execution-heavy role for a specialist who thrives on the "craft" of campaign setup, data-driven optimizations, and scaling profitable subscription cohorts.

**This position is an onsite role requiring you to work in our headquarters located at 4235 Redwood Ave. Los Angeles, CA 90066.**

**Key Responsibilities**

- Campaign Management: End-to-end execution of ads on Meta (Facebook/Instagram) and TikTok. This includes daily "knob-turning"—bidding, budget scaling, and audience refinement.

- AI-Native Workflow (Mandatory): Leverage AI tools (e.g., LLMs for copy, generative AI for visual iterations, or AI-driven attribution tools) to increase creative testing velocity and optimize campaign performance.

- Creative Testing & Iteration: Rapidly test ad formats (Spark Ads, UGC, Carousel) to identify winners. Translate performance data into actionable feedback for creative teams, identifying high-performing hooks to combat fatigue.

- Subscription Lifecycle Focus: Optimize for long-term subscriber health, not just the initial click. Monitor "90-day drop-off" and adjust targeting to acquire high-LTV cohorts.

- Analytics & Scaling: Daily monitoring of ROAS, CPA, and CTR. Increase spend on successful campaigns while maintaining efficiency and monitoring the "payback period."

- Technical Integrity: Ensure all tracking (UTMs, Pixels, and CAPI) is functioning correctly across Shopify, GA4, and our subscription platforms.

**Professional Qualifications**

- Experience: 3–5 years of direct experience in digital marketing for a D2C/consumer brand. A track record of working within a subscription-based business model is essential.

- Technical Mastery: Hands-on proficiency in Meta Ads Manager, TikTok Ads Manager, and Google Ads.

- AI Proficiency: You must demonstrate a workflow that incorporates AI to enhance media buying efficiency and creative production.

- Subscription Tech: Familiarity with subscription apps like Recharge, Skio, or Stay is highly advantageous.

- Analytical Skills: Strong ability to interpret data. You should be comfortable with Google Analytics 4 and attribution platforms (e.g., Triple Whale, Northbeam).

- Execution-Minded: You are someone who enjoys the technical details of campaign setup and the "craft" of digital marketing. You are an operator at heart.

- Education: Bachelor’s degree in Marketing, Communications, or a related field.

**Key Performance Indicators (KPIs)**

- Customer Acquisition Cost (CAC): Maintaining efficiency across paid channels.

- LTV (6-Month & 12-Month): Increasing the projected value of acquired subscriber cohorts.

- ROAS & Conversion Rate: Optimizing the path to purchase for first-time subscribers.

- Churn Rate: Improving retention through optimized targeting and lifecycle messaging.

**What We Have To Offer**

- Competitive salary + bonus + equity

- Generous PTO + 11 company holidays

- Open sick time

- 100% covered Medical, Dental, Vision for employees

- 401k with match

- Health & Dependent Care Flex Spending Account

- Paid professional development

- Leadership & growth opportunities

- Virtual company and team building events

The U.S. base salary range for this full-time position is **$109,000 - $137,000 ** + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process. Please note that the compensation details listed in U.S. role postings reflect the base salary only, and do not include bonus, equity, or benefits.

System1’s headquarters is located in Marina del Rey, CA with an additional office in Bellevue, WA.

Employees near office locations are returning to the office.

**Equal Employment Opportunity**

System1 provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

Senior Media Buyer, Subscription Products

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