Director, Marketing Operations
10+ years
United States
$180k - $230k/year
Full-time
Remote
1 month ago
About the role
Swooped is a Talent Platform (not a staffing agency). We are not the employer for this role and do not make hiring decisions. Clicking "Apply" takes you to Swooped to review the role and hiring company details.
About the Opportunity
The organization is the world's largest and most trusted software marketplace. Joining this organization means becoming part of the industry's leading team that helps businesses reach their peak potential by powering decisions and strategies with trusted insights from real software users.
The company has joined forces with Capterra, SoftwareAdvice, and GetApp to create the largest source of online data and software insights to fuel intelligent buying in the age of AI. With over 200 million combined annual visitors and 6 million verified reviews, this entity is now the centralized place to enable software buyers to make better and faster decisions with confidence.
The organization is setting out to transform the global B2B software industry and become the most trusted data foundation for buyers and sellers of software for the age of AI. This is an exciting opportunity to join as the company aims to reach its next peak.
About the People
At this organization, everything that is done is grounded in its PEAK values— Performance, Entrepreneurship, Authenticity, and Kindness. Working here means being part of a value-driven, growing global community that climbs PEAKs together. Team members cheer for each other’s successes, learn from mistakes, and support one another during challenging times. With ambition and entrepreneurial spirit, individuals are pushed to take on challenging work, which will help everyone grow and learn.
You will be part of a global, diverse team of smart, dedicated, and kind individuals, each with unique talents, aspirations, and life experiences. At the heart of the community and culture are people-led ERGs, which celebrate and highlight the diverse identities of the global team. As an organization, there is intentionality around DEI and philanthropic work because it encourages everyone to be better people.
About The Role
The Marketing Operations Director will build and scale the systems, data, analytics, and processes that power efficient demand generation and predictable pipeline growth. This leader will modernize the marketing technology stack, establish trusted funnel reporting, improve campaign execution, and partner closely with Demand Generation, Sales, RevOps, and the CMO to increase marketing’s contribution to qualified pipeline and revenue.
In This Role, You Will Lead:
Marketing Analytics, Reporting & Pipeline Measurement
MarTech Strategy, Systems & Data Infrastructure
Demand Generation & Campaign Operations Enablement
GTM Alignment, Lead Management & Funnel Governance
Team Leadership, Operating Rhythm & Stakeholder Management
Minimum Qualifications:
The organization encourages applications even if not all criteria are met.
Our Commitment to Inclusivity and Diversity
The organization is committed to creating an inclusive and diverse environment where people of every background can thrive and feel welcome. Applicants are considered without regard to race, color, creed, religion, national origin, genetic information, gender identity or expression, sexual orientation, pregnancy, age, or marital, veteran, or physical or mental disability status.
For job applicants in California, the United Kingdom, and the European Union, please review this applicant privacy notice before applying to this job.
How AI Technology is Used in Our Hiring Process
The organization incorporates AI-powered technology to enhance its candidate evaluation process. These tools may assist with initial application screening, skills assessment analysis, and identifying candidates whose qualifications align with specific role requirements. While AI technology supports the recruitment workflow, all final hiring decisions remain under human oversight and judgment.
Your Choice Matters: If you would prefer that your application be reviewed without AI assistance, you can opt out by entering your email address in the email entry field at the bottom of the Automated Processing Legal Notice. Choosing to opt out will not disadvantage your application in any way—the hiring team will ensure your materials receive a thorough manual review.
For additional details about how information is handled throughout the application process, please review the organization's Applicant Privacy Notice.
Compensation
$180K – $230K • Offers Bonus
The organization is committed to building an equitable and inclusive workplace for all. The compensation program is rooted in market data, transparency, fairness, and individual performance.
Compensation in an offer is determined by factors such as the candidate’s experience, relevant skills, and job-related knowledge.
A company-wide framework has been built to provide employees clarity on how compensation and success is measured at each level. This career framework supports employees' professional growth and guides them to their PEAK.
Generous benefits are also supported, such as flexible work, ample parental leave, and unlimited PTO.
The hiring company is an equal opportunity employer committed to building a diverse and inclusive team.
About the Opportunity
The organization is the world's largest and most trusted software marketplace. Joining this organization means becoming part of the industry's leading team that helps businesses reach their peak potential by powering decisions and strategies with trusted insights from real software users.
The company has joined forces with Capterra, SoftwareAdvice, and GetApp to create the largest source of online data and software insights to fuel intelligent buying in the age of AI. With over 200 million combined annual visitors and 6 million verified reviews, this entity is now the centralized place to enable software buyers to make better and faster decisions with confidence.
The organization is setting out to transform the global B2B software industry and become the most trusted data foundation for buyers and sellers of software for the age of AI. This is an exciting opportunity to join as the company aims to reach its next peak.
About the People
At this organization, everything that is done is grounded in its PEAK values— Performance, Entrepreneurship, Authenticity, and Kindness. Working here means being part of a value-driven, growing global community that climbs PEAKs together. Team members cheer for each other’s successes, learn from mistakes, and support one another during challenging times. With ambition and entrepreneurial spirit, individuals are pushed to take on challenging work, which will help everyone grow and learn.
You will be part of a global, diverse team of smart, dedicated, and kind individuals, each with unique talents, aspirations, and life experiences. At the heart of the community and culture are people-led ERGs, which celebrate and highlight the diverse identities of the global team. As an organization, there is intentionality around DEI and philanthropic work because it encourages everyone to be better people.
About The Role
The Marketing Operations Director will build and scale the systems, data, analytics, and processes that power efficient demand generation and predictable pipeline growth. This leader will modernize the marketing technology stack, establish trusted funnel reporting, improve campaign execution, and partner closely with Demand Generation, Sales, RevOps, and the CMO to increase marketing’s contribution to qualified pipeline and revenue.
In This Role, You Will Lead:
Marketing Analytics, Reporting & Pipeline Measurement
- Own marketing performance reporting across funnel conversion, campaign ROI, pipeline contribution, attribution, and efficiency metrics.
- Establish trusted definitions for MQL, SAL, SQL, pipeline, sourced/influenced revenue, lifecycle stage, and campaign attribution.
- Build executive-ready dashboards and reporting cadences for CMO, Demand Gen, Sales, RevOps, and Finance.
- Analyze funnel performance to identify conversion gaps, lead leakage, routing issues, and campaign optimization opportunities.
- Translate data into actionable recommendations that improve pipeline quality, velocity, and marketing ROI.
MarTech Strategy, Systems & Data Infrastructure
- Own and modernize the marketing technology stack, including marketing automation, CRM integrations, enrichment tools, attribution, intent, ABM, webinar/event, routing, and analytics platforms.
- Audit current systems, integrations, data flows, and governance to identify gaps, redundancies, and scalability risks.
- Partner with RevOps and Biz Systems to ensure Salesforce/CRM, MAP, data warehouse, and GTM systems support clean handoffs and accurate reporting.
- Lead implementation or optimization of tools such as Marketo, HubSpot, Salesforce, 6sense, LeanData, Qualified, Google Analytics, Bizible/attribution tools, and related platforms.
- Evaluate and operationalize AI-enabled capabilities that improve segmentation, personalization, workflow automation, data quality, and reporting.
Demand Generation & Campaign Operations Enablement
- Partner with Demand Generation to design scalable campaign operations processes from intake through launch, QA, measurement, and optimization.
- Improve speed, quality, and consistency of campaign execution across email, nurture, paid, ABM, webinars, events, content syndication, and lifecycle programs.
- Build standardized campaign taxonomy, naming conventions, UTM governance, attribution rules, and QA processes.
- Support nurture strategy, segmentation, scoring, routing, and lifecycle programs that increase conversion from lead to pipeline.
- Ensure demand generation teams have the systems, data, and insights needed to drive efficient pipeline creation.
GTM Alignment, Lead Management & Funnel Governance
- Own marketing’s lead management framework, including scoring, routing, lifecycle stages, SLA tracking, and handoff processes.
- Partner with Sales, SDR, RevOps, and GTM Analytics to align on funnel definitions, operational workflows, and pipeline reporting.
- Improve lead routing accuracy, speed-to-lead, SAL acceptance, and visibility into marketing-generated opportunities.
- Identify and resolve operational issues that create friction between Marketing, SDR, Sales, and Customer teams.
- Support integration of marketing operations with broader GTM data models and revenue processes.
Team Leadership, Operating Rhythm & Stakeholder Management
- Lead, manage, and develop the Marketing Operations team, including analytics, campaign operations, systems, and automation roles.
- Establish clear ownership, documentation, SLAs, and prioritization frameworks for marketing operations requests.
- Build trusted relationships with Marketing, Demand Gen, Sales, RevOps, Finance, Data, and Biz Systems leadership.
- Balance strategic roadmap ownership with hands-on execution when needed.
- Manage vendors, budgets, tool renewals, and resourcing tradeoffs for the marketing operations function.
Minimum Qualifications:
The organization encourages applications even if not all criteria are met.
- 8+ years of experience in Marketing Operations, Revenue Operations, Marketing Analytics, or GTM Operations, preferably in B2B SaaS.
- 3+ years managing people, with experience leading marketing operations, analytics, systems, or campaign operations teams.
- Strong analytics foundation with demonstrated ability to measure funnel performance, pipeline contribution, attribution, campaign ROI, and conversion rates.
- Deep experience with marketing automation and CRM systems, such as Marketo, HubSpot, Salesforce, or similar.
- Proven success modernizing or scaling a martech stack to support demand generation and revenue growth.
- Strong understanding of B2B SaaS demand generation motions, including ABM, lifecycle marketing, nurture, paid programs, webinars, field marketing, and SDR handoffs.
- Experience defining and improving lead scoring, routing, lifecycle stages, funnel governance, and campaign operations processes.
- Ability to partner with senior leaders across Marketing, Sales, RevOps, Finance, Data, and Biz Systems.
- Strong project management, prioritization, documentation, and change management skills.
- Ability to operate strategically while remaining close enough to the systems and data to troubleshoot and guide execution.
Our Commitment to Inclusivity and Diversity
The organization is committed to creating an inclusive and diverse environment where people of every background can thrive and feel welcome. Applicants are considered without regard to race, color, creed, religion, national origin, genetic information, gender identity or expression, sexual orientation, pregnancy, age, or marital, veteran, or physical or mental disability status.
For job applicants in California, the United Kingdom, and the European Union, please review this applicant privacy notice before applying to this job.
How AI Technology is Used in Our Hiring Process
The organization incorporates AI-powered technology to enhance its candidate evaluation process. These tools may assist with initial application screening, skills assessment analysis, and identifying candidates whose qualifications align with specific role requirements. While AI technology supports the recruitment workflow, all final hiring decisions remain under human oversight and judgment.
Your Choice Matters: If you would prefer that your application be reviewed without AI assistance, you can opt out by entering your email address in the email entry field at the bottom of the Automated Processing Legal Notice. Choosing to opt out will not disadvantage your application in any way—the hiring team will ensure your materials receive a thorough manual review.
For additional details about how information is handled throughout the application process, please review the organization's Applicant Privacy Notice.
Compensation
$180K – $230K • Offers Bonus
The organization is committed to building an equitable and inclusive workplace for all. The compensation program is rooted in market data, transparency, fairness, and individual performance.
Compensation in an offer is determined by factors such as the candidate’s experience, relevant skills, and job-related knowledge.
A company-wide framework has been built to provide employees clarity on how compensation and success is measured at each level. This career framework supports employees' professional growth and guides them to their PEAK.
Generous benefits are also supported, such as flexible work, ample parental leave, and unlimited PTO.
The hiring company is an equal opportunity employer committed to building a diverse and inclusive team.