Digital Marketing Performance Manager
6 - 10 years
Lehi, UT
$132k - $175k/year
Full-time
Onsite
1 month ago
About the role
POSITION SUMMARY
At Sunrun, we believe in a future powered by clean, reliable home energy. The Performance Marketing Manager is responsible for the strategic planning, execution, and optimization of our paid digital media portfolio.
You are a data-driven marketer who thrives on the challenge of scaling customer acquisition while maintaining efficiency. You will oversee a multimillion dollar budget across Paid Search, Paid Social, and Display, ensuring that our top-of-funnel efforts translate into bottom-of-funnel installs. This role requires a Triage Mindset—the ability to identify underperforming campaigns instantly and pivot strategy to maximize ROI.
ESSENTIAL DUTIES AND RESPONSIBILITIES
Channel Strategy & Budget Management
Performance Optimization & Testing
Collaboration & Reporting
Creative Ideation & Strategy
REQUIREMENTS (EDUCATION, EXPERIENCE, CERTIFICATIONS, AND OTHER SKILLS)
PHYSICAL DEMANDS & TRAVEL REQUIREMENT
At Sunrun, we believe in a future powered by clean, reliable home energy. The Performance Marketing Manager is responsible for the strategic planning, execution, and optimization of our paid digital media portfolio.
You are a data-driven marketer who thrives on the challenge of scaling customer acquisition while maintaining efficiency. You will oversee a multimillion dollar budget across Paid Search, Paid Social, and Display, ensuring that our top-of-funnel efforts translate into bottom-of-funnel installs. This role requires a Triage Mindset—the ability to identify underperforming campaigns instantly and pivot strategy to maximize ROI.
ESSENTIAL DUTIES AND RESPONSIBILITIES
Channel Strategy & Budget Management
- Portfolio Management: Oversee the day-to-day performance of Paid Search (SEM), Paid Social (Meta/Google), and Display/Programmatic channels.
- Budget Allocation: Dynamically shift budgets between channels and campaigns based on real-time performance to hit monthly acquisition targets.
- Forecasting: Partner with Finance and Sales Operations to provide accurate lead and acquisition forecasts based on planned marketing spend.
Performance Optimization & Testing
- Full-Funnel Analytics: Monitor performance from the initial click to the final install, ensuring a high-quality handoff to the Air team.
- A/B Testing: Lead a rigorous test-and-learn culture, constantly iterating on ad copy, creative assets, and landing page experiences to lower CPAs.
- AI-Driven Efficiency: Leverage AI for audience modeling, predictive bidding, and automated creative testing to stay ahead of market shifts.
Collaboration & Reporting
- Stakeholder Communication: Translate complex digital metrics (CTR, CPC, ROAS) into business outcomes (Cost Per Signature, Cost Per Install) for executive leadership.
- Integrity & Compliance: Ensure all digital advertising adheres to Sunrun’s brand guidelines and compliance policies.
Creative Ideation & Strategy
- Drive the Creative Pipeline: Lead the brainstorming and conceptualization of high-converting ad formats (e.g., UGC, static, motion graphics, short-form video) tailored for Meta, TikTok, Google, and other paid channels.
- Translate Data into Concepts: Analyze performance metrics to identify why creative succeeds or fails, translating those insights into fresh, actionable creative hypotheses and briefs.
- Trend Spotting: Keep a pulse on paid media trends, platform updates, and competitor strategies to continually inject fresh ideas into our creative mix.
REQUIREMENTS (EDUCATION, EXPERIENCE, CERTIFICATIONS, AND OTHER SKILLS)
- Experience: 8+ years in performance-based digital marketing, specifically managing large-scale budgets in a high-growth environment.
- Technical Proficiency: Expert-level mastery of Google Ads, Meta Ads Manager, and Salesforce/CRM. Experience with Google Analytics 4 (GA4) and multi-touch attribution models.
- The Triage Mindset: A natural inclination for rapid-fire problem-solving and the ability to prioritize tasks based on their immediate impact on revenue.
- AI/Data Literacy: Proficiency in using AI-assisted tools for data synthesis and program building. You should be comfortable using AI to build reports and find leaks in the funnel.
- Communication: Exceptional ability to convey digital strategy to non-technical stakeholders, including Directors and VPs.
PHYSICAL DEMANDS & TRAVEL REQUIREMENT
- Operational Tech Proficiency: Ability to perform standard office duties, including prolonged periods of sitting or standing at a desk and working on a computer.
- Visual & Mental Focus: Must be able to maintain high levels of concentration while reviewing complex technical audits, code, and data dashboards.
- Communication: Ability to interact, present, and facilitate in person and virtual meetings with internal teams and external agency partners.
- Travel: Occasional travel (up to 15%) for agency reviews, industry conferences, or national strategy sessions.
Skills
Energy Technology