SPOTMATE CARE is a company based out of Springfield, Missouri, United States.

Industry: Retail
Company Size: 201-500 employees

SPOTMATE CARE

Savvy Admin PROD

What You Will Do

**Earned Media (Primary Focus) **

- Develop and execute earned media strategies across grooming, personal care, men’s & women’s lifestyle, health & wellness, and consumer media

- Pitch stories, build journalist relationships, and secure consistent, high-quality press coverage

- Identify and manage sponsored content opportunities on key platforms (e.g. relevant editorial and affiliate sites) when paid placement makes strategic sense

- Track and report on PR performance (coverage quality, reach, share of voice, sentiment, etc.) and use insights to improve over time

**Expert & Institution Partnerships **

- Identify and collaborate with experts such as dermatologists, grooming specialists, wellness and lifestyle experts, and health professionals to build credibility

- Develop expert-backed narratives and campaigns that reinforce trust in our products

- Turn these partnerships into earned media—expert endorsement should generate stories, not just sit on a website

**Nonprofit & Community Partnerships **

- Identify and develop partnerships with nonprofit, charitable, and social impact organizations that align with our mission

- Build relationships with relevant communities and third-party organizations to expand brand presence

- Support cause-driven campaigns that reinforce brand purpose and generate earned coverage

- When needed, act as a thoughtful, professional brand ambassador at in-person events, panels, or community gatherings

Who You Are

- You have **5+ years ** in Public Relations, Communications, or Media Relations with proven success securing earned media coverage in North America

- You’ve worked with **consumer brands ** that understand culture—ideally in personal care, grooming, beauty, lifestyle, health, or DTC

- You have experience **building partnerships ** with experts, institutions, or nonprofits, not just pitching journalists

- You have **excellent written and verbal communication skills **—you can craft a compelling pitch and represent a brand professionally

- You’re **organized, proactive **, and able to manage multiple partnerships and projects at once

- You’re **passionate ** about personal care, wellness, or consumer brands that make everyday life better

Senior Public Relations Manager

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