Director of Brand Marketing
Georgetown, TX
Full-time
Onsite
1 month ago
About the role
Benefits:
At Sport Clips, we’re not just in the haircut business—we’re in the experience business. We’re looking for a Director of Brand Marketing who can bring our brand to life through powerful campaigns, meaningful partnerships, and clear, actionable programs that drive real results across our franchise system.
About The Role
The Director of Brand Marketing is responsible for building and executing brand initiatives that drive client growth, strengthen brand relevance, and support operational excellence across the Sport Clips system.
This role translates brand strategy and creative direction into simple, effective programs that our Team Leaders (franchisees) can easily understand and execute. You’ll lead the development of national campaigns, activation programs, partnerships, and product initiatives—all backed by data, insights, and a compelling “sell story” that drives adoption and results.
You’ll report to the VP of Brand & Creative and partner closely with Creative, Media, Social, Digital, and Operations teams to ensure alignment and execution across the business.
This role is based in Georgetown, TX and requires on-site presence a minimum of three days per week.
What You’ll Do
What You Bring
Functional Expertise
How You Lead
Self-Leadership
Leading Others
Big Picture Thinking
Makes decisions that benefit both the brand and the franchise system
Flexible work from home options available.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
Sport Clips is one of the most respected and fastest-growing hair care franchises in the United States. Recognized by Entrepreneur as one of the Top 10 ”Fastest-Growing Franchises” and FORBES as a “Top Ten Best Franchise” to buy for its investment category, Sport Clips continues to experience success through our belief that our Team Members are our greatest asset. Founded by Gordon Logan in 1993, Sport Clips now operates a franchise system of nearly 1,900 stores in the United States and Canada – and counting!
At Sport Clips, it is our mission to create a championship haircut experience for men and boys in an exciting sports environment! When you become a member of the Sport Clips Team, you will be joining people who live by three simple values, which were inspired by the same core values famed football coach, Lou Holtz, used to build championship football teams: "Do Your Best. Do What's Right. Treat Others the Way They Want to Be Treated.” Whether it’s through the many important causes Sport Clips stores support, or our program established to help team members in need, there are many ways you’ll see values in action at Sport Clips! Join us to see why, at Sport Clips… It’s Good to be a Team Member!
If you’re looking to build your career, Sport Clips is the place for you. Discover more about our company and see what our Team Members are saying on Facebook.
- 401(k)
- 401(k) matching
- Bonus based on performance
- Dental insurance
- Employee discounts
- Health insurance
- Vision insurance
- Wellness resources
At Sport Clips, we’re not just in the haircut business—we’re in the experience business. We’re looking for a Director of Brand Marketing who can bring our brand to life through powerful campaigns, meaningful partnerships, and clear, actionable programs that drive real results across our franchise system.
About The Role
The Director of Brand Marketing is responsible for building and executing brand initiatives that drive client growth, strengthen brand relevance, and support operational excellence across the Sport Clips system.
This role translates brand strategy and creative direction into simple, effective programs that our Team Leaders (franchisees) can easily understand and execute. You’ll lead the development of national campaigns, activation programs, partnerships, and product initiatives—all backed by data, insights, and a compelling “sell story” that drives adoption and results.
You’ll report to the VP of Brand & Creative and partner closely with Creative, Media, Social, Digital, and Operations teams to ensure alignment and execution across the business.
This role is based in Georgetown, TX and requires on-site presence a minimum of three days per week.
What You’ll Do
- Lead the end-to-end campaign process—from insights and strategy through execution, optimization, and post-campaign analysis
- Develop and execute national marketing campaigns and activation programs that drive measurable business impact
- Translate strategy into clear, actionable plans that franchisees can execute with confidence
- Build strong cross-functional partnerships across Brand, Creative, Media, Digital, Social, and Operations
- Create compelling communication that clearly explains the “why, what, and how” behind each initiative
- Lead and develop the Campaigns & Activation team, fostering growth, accountability, and high performance
- Manage and execute brand partnerships, from concept through activation
- Use data and insights to continuously improve campaign effectiveness and storytelling
What You Bring
Functional Expertise
- 15+ years of experience in brand marketing strategy, planning, creative development, and execution—preferably within a franchise or multi-unit environment
- Proven ability to build integrated campaign strategies across media, creative, and in-store activation
- Strong experience in franchisee or field communication, simplifying complex strategies into clear direction
- Background in partnership marketing and activation
- Ability to leverage data and insights to create compelling business cases and drive adoption
- Bachelor’s degree required; advanced degree preferred
How You Lead
Self-Leadership
- Brings a growth mindset, always looking to improve people, processes, and performance
- Demonstrates executive presence, sound judgment, and emotional intelligence
- Thrives under pressure and takes ownership of outcomes
Leading Others
- Proven leader of high-performing teams, with a focus on coaching and development
- Provides clarity, removes ambiguity, and communicates consistently
- Influences effectively across all levels—leading up, across, and down
- Builds strong talent pipelines and develops future leaders
Big Picture Thinking
- Thinks beyond marketing to understand the full business impact
- Balances short-term execution with long-term brand growth
Makes decisions that benefit both the brand and the franchise system
Flexible work from home options available.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
Sport Clips is one of the most respected and fastest-growing hair care franchises in the United States. Recognized by Entrepreneur as one of the Top 10 ”Fastest-Growing Franchises” and FORBES as a “Top Ten Best Franchise” to buy for its investment category, Sport Clips continues to experience success through our belief that our Team Members are our greatest asset. Founded by Gordon Logan in 1993, Sport Clips now operates a franchise system of nearly 1,900 stores in the United States and Canada – and counting!
At Sport Clips, it is our mission to create a championship haircut experience for men and boys in an exciting sports environment! When you become a member of the Sport Clips Team, you will be joining people who live by three simple values, which were inspired by the same core values famed football coach, Lou Holtz, used to build championship football teams: "Do Your Best. Do What's Right. Treat Others the Way They Want to Be Treated.” Whether it’s through the many important causes Sport Clips stores support, or our program established to help team members in need, there are many ways you’ll see values in action at Sport Clips! Join us to see why, at Sport Clips… It’s Good to be a Team Member!
If you’re looking to build your career, Sport Clips is the place for you. Discover more about our company and see what our Team Members are saying on Facebook.
Skills
Consumer ServicesMarketing and Sales