Digital Media Buyer & Analyst
6 - 10 years
Milwaukee, WI
Full-time
Onsite
2 months ago
About the role
The Digital Media Analyst is responsible for the day-to-day implementation, management, and optimization of digital marketing strategies. The ideal candidate will be responsible for running various clinical trial social & digital media analytics. You will collaborate with various teams to ensure that the analytics support their various marketing campaigns and the effectiveness of them.
Job Tasks:
Key Position Success Criteria for the position of Digital Media Analyst:
Job Tasks:
- Manage the ad buying, setup, budget allocation, forecasting, performance monitoring and strategic testing for clinical trial recruitment digital media ad campaigns. Platforms used include Google, Facebook, and Instagram.
- Monitor, analyze and report on campaign performance
- Regularly optimize digital media campaigns
- Overall accuracy of reporting is critical for overall success in the position
- Efficiency and productivity of running reports, as many reports are time sensitive
- Be a resource to the Business Development, Strategy, Analytics and Marketing Project Management teams
Key Position Success Criteria for the position of Digital Media Analyst:
- 2-4 years of experience as a Digital Media Analyst, marketing, or database experience
- Experience and certifications with Facebook Ads Manager and Google Analytics preferred
- Ability to independently manage a workload of campaigns but also coordinate workloads as a team
- Exhibit a level of curiosity to question and escalate trends to drive improved campaign performance
- Strong mathematic and analytical skills, with proven track record of leading campaign optimizations and improvements
- A very strong level of accuracy and attention to detail with customer and project specifications.
Skills
Marketing ServicesMarketing and Sales