Menswear Freelance Copywriter
2 - 5 years
United States
Remote
1 month ago
About the role
SPIER & MACKAY is looking for a freelance copywriter with strong e-commerce and menswear experience to support our growing brand. This role is focused on creating compelling, conversion-driven content across product pages, landing pages, email marketing, social media, and digital advertising.
The ideal candidate has a strong understanding of menswear and tailoring, with the ability to communicate quality, craftsmanship, and value through clear, refined, and engaging copy. You should be comfortable writing both editorial-style brand content and performance-focused marketing copy designed to drive engagement and sales.
Responsibilities
Qualifications
The ideal candidate has a strong understanding of menswear and tailoring, with the ability to communicate quality, craftsmanship, and value through clear, refined, and engaging copy. You should be comfortable writing both editorial-style brand content and performance-focused marketing copy designed to drive engagement and sales.
Responsibilities
- Write and optimize product descriptions for tailoring, sportcoats, shirts, knitwear, outerwear, footwear, and accessories
- Develop landing page copy for seasonal campaigns, product launches, promotions, and new collections
- Create email marketing copy including subject lines, promotional emails, and automated campaigns
- Write paid advertising copy for Meta, Google, and other digital platforms
- Develop social media captions and campaign messaging aligned with the SPIER & MACKAY brand voice
- Maintain a consistent tone across all customer-facing communication
- Collaborate closely with the marketing and creative teams to execute campaigns efficiently
- Assist with SEO-focused copywriting and keyword optimization
- Translate product details, fabrics, and craftsmanship into compelling customer-facing messaging
Qualifications
- English must be the candidate’s first language
- Proven experience in e-commerce copywriting, preferably within menswear, tailoring, fashion, or luxury/value-focused brands
- Strong understanding of conversion-focused writing and direct response marketing
- Experience writing product copy, landing pages, email marketing, paid ads, and social content
- Strong understanding of menswear, tailoring, fabrics, fit, and garment construction
- Ability to balance editorial storytelling with concise, high-performing marketing copy
- Excellent attention to detail, grammar, and proofreading skills
- Ability to work independently in a fast-paced environment while meeting deadlines
- Preferred Experience
- Experience writing for tailoring or menswear brands
- Understanding of classic menswear and modern e-commerce marketing
- SEO and keyword optimization experience
- Experience working with creative and marketing teams on campaign execution
Skills
Retail Apparel and Fashion