Site Impact is your trusted, turnkey partner that empowers agencies with one of the country's largest, data-driven, multichannel marketing solutions.

We specialize in our proprietary Email Enhanced solution to drive your clients' performance.

Why agencies choose Site Impact:
- Full-Service Partnership: Dedicated account managers, production staff, training, and consulting.
- Performance You Can Trust: Guaranteed click-through rates (CTR) for real results and real people.
- Speed & Precision: Same-day turnarounds on counts, tests, and orders.
- Powerful Data Tools: 200M+ verified email records, real-time tracking, and match-back ROI analytics.
- Seamless Integration: White-label and API capabilities for easy scaling.

Ready to drive real impact? Let’s connect.

📞 954-982-7900 | ✉️ hello@siteimpact.com | siteimpact.com

Industry: Advertising Services
Company Size: 51-200 employees

Site Impact

Savvy Admin PROD

**About Site Impact **

Site Impact is a leading multi-channel marketing technology company helping brands and agencies reach targeted audiences at scale. We combine a proprietary identity graph, real-time analytics, and a commitment to innovation to create measurable results for our partners.

**The Opportunity **

The Director of Sales is a critical leadership role within Site Impact's revenue organization. This position owns net-new revenue generation across the company, leading the Business Development team responsible for prospecting, pipeline development, and closing new logo business.

This leader will build, coach, and scale a high-performing team of Business Development Executives (BDEs) to drive predictable new business growth, expand Site Impact's customer base, and strengthen our market position across key verticals.

**What You'll Do **

**Team Leadership **

- Build, lead, and mentor a high-performing team of Business Development Executives.

- Set clear, measurable goals and KPIs for each team and individual contributor, including activity, pipeline, and revenue targets and hold the team accountable for achieving them.

- Provide coaching, accountability, and performance management across the new business sales function.

- Foster a collaborative, high-performance culture grounded in Site Impact's CHAMP values.

- Implement process improvements and best practices to scale the new business engine efficiently.

**New Business & Revenue Generation **

- Own the new logo revenue number and drive consistent month-over-month, quarter-over-quarter new business growth.

- Partner with the Chief Revenue Officer to develop sales strategies, outbound prospecting initiatives, vertical go-to-market plans, and new business revenue targets.

- Support BDEs with deal strategy, complex negotiations, and enterprise-level opportunities.

- Lead by example on strategic deals, joining client meetings and helping advance and close key opportunities.

**Pipeline, Forecasting & Performance Management **

- Monitor pipeline activity, conversion metrics, and sales velocity to ensure consistent new business performance.

- Maintain accurate, disciplined forecasting and reporting in the CRM.

- Identify pipeline gaps and deploy targeted prospecting and outreach plans to address them.

- Establish and enforce a consistent sales methodology, deal qualification framework, and stage-gate process.

**Sales Enablement & Process **

- Collaborate with Marketing to improve lead generation, outreach effectiveness, messaging, and sales enablement collateral.

- Partner with Product and Marketing on competitive positioning, pricing, and new offering rollouts.

- Ensure BDEs are equipped with the training, tools, and content needed to win net-new business.

**Cross-Department Collaboration **

- Partner with the Director of Account Management to ensure seamless handoffs from new business close through onboarding and long-term account ownership.

- Align with the Director of Operations & Training on onboarding, ramp, and ongoing development programs for new sellers.

- Work cross-functionally with Product, Media Fulfillment, and Finance to ensure deals are structured for clean execution and timely revenue collection.

**Weekly Business Reviews (QBRs) **

- Conduct weekly business reviews with each BDE to review pipeline health, activity, conversion, and new business performance.

- Participate in weekly business reviews with the Chief Revenue Officer to report on new business goals, forecast accuracy, and team performance.

**What Makes You a Great Fit **

- **Hunter Mindset & Sales Leadership: **Proven ability to lead, mentor, and hold a high-performing new business sales team accountable to aggressive growth targets.

- **New Logo Track Record: **Demonstrated success delivering measurable new business growth, with a deep understanding of outbound prospecting and complex B2B sales cycles.

- **Relationship Builder: **Exceptional interpersonal, communication, and presentation skills; able to engage executives and key decision makers.

- **Analytical & Process-Driven: **Strong strategic thinking, data analysis, and problem-solving skills with disciplined CRM, pipeline, and KPI management.

- **Adaptable & Collaborative: **Comfortable in a fast-paced, evolving environment while partnering across multiple departments.

**Key Qualifications **

- Bachelor's degree preferred in Marketing, Business Administration, or a related field.

- 7+ years of experience in B2B sales, business development, or related field.

- 3+ years of experience in a leadership role managing new business sales teams.

- Understanding of digital marketing strategies, tools, and trends, preferably in data, advertising, or marketing technology.

- Proven ability to meet or exceed new business revenue and pipeline goals.

- Disciplined user of CRM, sales engagement, and forecasting tools.

**Why Site Impact **

- Competitive base salary with uncapped commission tied directly to new business growth.

- Unlimited PTO so you can take the time you need to recharge and stay at your best.

- Health, dental, vision, and 401(k) with company match.

- Hybrid work schedule available after a 90-day onboarding period.

- Career growth in a dynamic, innovative marketing technology company.

- Culture built on CHAMP values—Create the Wow, Honor Commitments, Act Like an Owner, Make Quality Personal, and Put the Team First.

Director of Sales

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