Commercial Business Analyst -Omnichannel Marketing
United States
Full-time
Remote
1 month ago
About the role
Title Commercial Business Analyst | Omnichannel Marketing
Location Remote
Commercial Business Analyst | Omnichannel Marketing
We are seeking a results-driven Commercial Business Analyst to drive effectiveness and actionable insights across our Omnichannel Marketing initiatives. The ideal candidate possesses a sophisticated understanding of digital campaigning and a proven ability to translate complex business objectives into measurable KPIs for marketing leadership, specifically within the Pharmaceutical commercial space .
Key Responsibilities
Required Qualifications
Location Remote
Commercial Business Analyst | Omnichannel Marketing
We are seeking a results-driven Commercial Business Analyst to drive effectiveness and actionable insights across our Omnichannel Marketing initiatives. The ideal candidate possesses a sophisticated understanding of digital campaigning and a proven ability to translate complex business objectives into measurable KPIs for marketing leadership, specifically within the Pharmaceutical commercial space .
Key Responsibilities
- Strategic Analysis: Lead business analysis for digital campaigning and marketing effectiveness programs.
- KPI Management: Ensure consistent tracking and measurement of Key Performance Indicators (KPIs) across all omnichannel marketing channels.
- Actionable Insights: Generate data-driven recommendations for brand and marketing leadership to optimize digital campaign performance.
- Channel Optimization: Focus on marketing effectiveness across key digital and field touchpoints, including Email, Web, and Field channels.
- Cross-Functional Collaboration: Partner with internal teams to align marketing efforts with broader business goals and support digital transformation initiatives.
- Technical Documentation: Author Business Requirement Documents (BRDs), Functional Requirement Documents (FRDs), and user stories to support the development of digital marketing tools.
Required Qualifications
- Experience: 10+ yrs of work experience with a minimum of 4 years of relevant industry experience in commercial Pharma space.
- Digital Expertise: Strong, proven track record in digital campaigning and marketing effectiveness.
- Reporting: Expertise in analysing and reporting on marketing KPIs for executive leadership.
- Omnichannel Strategy: Experience managing strategies across multiple touchpoints (Email, Web, Field).
- Domain Knowledge: Previous experience in Pharma Sales and Marketing is highly preferred.
- Bachelor's degree in Business Administration, Information Technology, or a related field.
Skills
Business Development and SalesIT Services and IT Consulting