Social Media Manager
5+ years
New York City Metropolitan Area
Full-time
Remote
1 month ago
About the role
About the Role
As a key member of the Brand Marketing team, the Social Media Manager will lead the development and execution of Baggallini’s social media strategy during a pivotal period of brand evolution. This role is both strategic and highly hands-on, responsible for creating compelling in-house content, driving influencer partnerships, and building scalable social commerce programs.
Responsibilities
Qualifications
Required Skills
As a key member of the Brand Marketing team, the Social Media Manager will lead the development and execution of Baggallini’s social media strategy during a pivotal period of brand evolution. This role is both strategic and highly hands-on, responsible for creating compelling in-house content, driving influencer partnerships, and building scalable social commerce programs.
Responsibilities
- Concept, shoot, edit, and publish short-form video and lifestyle content for TikTok, Instagram Reels, and other emerging platforms.
- Create trend-driven, product-focused, and storytelling content aligned with brand positioning.
- Develop platform-native content that balances brand storytelling with cultural relevance.
- Film product demonstrations, styling videos, educational content, and behind-the-scenes footage as needed.
- Edit content using mobile and desktop tools (e.g., CapCut, Adobe Premiere, in-app editing tools).
- Manage content calendars and daily publishing schedules.
- Engage with community comments and DMs to foster brand engagement.
- Launch, manage, and scale Baggallini’s ShopMy affiliate program.
- Recruit and onboard creators into the affiliate program.
- Optimize commission structures and incentives.
- Monitor performance and drive revenue growth through affiliate relationships.
- Lead TikTok strategy with deep understanding of trends, algorithms, and content formats.
- Set up and launch TikTok Shop in partnership with E-commerce and Operations.
- Coordinate product uploads, tagging, and shoppable integrations.
- Drive conversion through live selling, creator content, and trend-based product storytelling.
- Stay ahead of emerging TikTok commerce features and best practices.
Qualifications
- BS/BA in Marketing, Communications, Business, or related field; equivalent professional experience considered in lieu of degree.
- 4+ years of experience managing and creating social media content for retail or consumer brands, preferably in fashion or accessories.
- Proven experience concepting, filming, editing, and publishing short-form video content in-house (TikTok, Instagram Reels, etc.).
- Strong understanding of social-first storytelling and platform-native content creation.
- Demonstrated success securing and managing influencer partnerships across both paid collaborations and gifting programs.
- Experience building or scaling affiliate programs; ShopMy experience strongly preferred.
- Hands-on experience launching or managing TikTok Shop or other social commerce platforms strongly preferred.
- Experience managing marketing or influencer budgets, with ability to track spend, forecast needs, and evaluate ROI.
- Strong understanding of social commerce, affiliate marketing models, and performance-based partnerships.
- Demonstrated experience leveraging AI tools (e.g., ChatGPT, generative AI content tools, video editing AI features, analytics automation tools) to enhance content ideation, streamline workflows, and improve performance.
- Comfort experimenting with and integrating emerging AI technologies into content creation, trend analysis, influencer sourcing, and reporting processes.
- Proficiency in short-form video editing tools (e.g., CapCut, Adobe Premiere, in-app editing tools).
- Strong analytical skills with ability to interpret engagement, traffic, and revenue metrics to inform strategy.
- Highly organized with the ability to manage multiple projects, creator relationships, timelines, logistics, and sample coordination simultaneously.
- Excellent communication, negotiation, and relationship-building skills.
- Self-motivated, resourceful, and comfortable operating in a fast-paced, evolving environment.
- Ability to work both independently and cross-functionally with Marketing, E-commerce, Merchandising, and Operations teams.
- Alignment with RG Barry’s values of trust, ambition, inclusion, creativity, responsibility, and teamwork.
Required Skills
- Creative, entrepreneurial, and performance-minded.
- Comfortable behind the camera and in analytics dashboards.
- Negotiation skills for influencer partnerships.
Skills
MarketingRetail Apparel and Fashion