RG Barry Brands

Graphic Designer-Baggallini

RG Barry Brands
5+ years
New York City Metropolitan Area
Full-time
Onsite
1 month ago

About the role

About the Company
Baggallini is committed to evolving its brand during a pivotal period of transformation, focusing on impactful brand marketing assets and campaigns that elevate our presence across all consumer and partner touchpoints
.About the Ro
le
As a member of the Brand Marketing team, the Graphic Designer will play a critical, hands-on role in executing Baggallini’s brand evolution. This role is focused on developing and executing brand-consistent creative content across both digital and print platfor
ms.Responsibili
  • ties

Design and produce brand marketing assets across digital and print channels, including email, web, paid media, social, retail signage, presentations, and promotional mater
  • ials.Translate campaign briefs and seasonal strategies into cohesive visual concepts and executable crea
  • tive.Develop layouts, typography systems, and visual compositions that reinforce brand consistency and elevate creative stand
  • ards.Ensure all creative assets are aligned with brand guidelines and meet quality expectat
  • ions.Prepare production-ready files and manage revisions through final deli
  • very.Maintain organized digital asset libraries and working f
  • iles.Support development of seasonal and product launch campaigns from concept through execu
  • tion.Assist in photoshoot planning, including mood boards, creative direction decks, styling references, and shot l
  • ists.Provide on-set or virtual creative support to ensure imagery aligns with brand standards and campaign object
  • ives.Partner with external photographers, stylists, and vendors as ne
  • eded.Review and select imagery, support retouching direction, and ensure final assets meet brand stand
  • ards.Partner with the Art Director and Marketing Leadership to refine and evolve the brand book in alignment with updated stra
  • tegy.Help define visual standards including typography, color usage, photography style, layout systems, and tone of voice align
  • ment.Create clear, usable guidelines that support cross-functional consist
  • ency.Collaborate closely with Marketing, Merchandising, E-commerce, and Retail teams to support business object
  • ives.Leverage AI-powered creative tools to enhance ideation, concept exploration, and production effici
  • ency.Monitor industry trends, competitor activity, and emerging creative direct
  • ions.Participate in brainstorming, feedback sessions, and continuous improvement initiat
  • ives.Travel for campaign execution, photoshoots, or vendor collaboration as requ
  • ired.Perform other duties as assigned to support the business and creative

team.Qualific
  • ations

BS/BA or related 4-year design degree (emphasis in graphic/interactive d
  • esign).3–5 years of in-house or agency experience supporting retail or consumer brands; fashion or accessories experience pre
  • ferred.Strong portfolio demonstrating experience in brand marketing, campaign development, and multi-channel creative execution across digital and print pla
  • tforms.Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and
  • Figma.Experience designing for both print and digital/interactive environments, with understanding of production best pra
  • ctices.Demonstrated ability to contribute to and apply brand guidelines; experience supporting brand book development or visual identity systems
  • a plus.Experience supporting campaign development and photoshoots, including mood boards, shot lists, and creative direction support, pre
  • ferred.Familiarity with generative AI tools (e.g., ChatGPT, Adobe Firefly, Photoshop AI features) and comfort integrating AI into creative workflows to enhance efficiency and id
  • eation.Clean, modern design sensibility with strong conceptual thinking and problem-solving
  • skills.Photography, retouching, and/or basic video editing capabilities
  • a plus.Visual merchandising or retail environment design experience
  • a plus.Proficiency in Microsoft Office
  • Suite.Strong organizational skills with the ability to manage multiple projects, timelines, and shifting prio
  • rities.Excellent written, verbal, and presentation
  • skills.Collaborative, service-oriented mindset with the ability to work effectively across cross-functional teams and with external pa
  • rtners.Self-motivated, detail-oriented, adaptable, and comfortable in a fast-paced, evolving envir
  • onment.Alignment with RG Barry’s values of trust, ambition, inclusion, creativity, responsibility, and te

amwork.Require
  • d Skills

Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) a
  • nd Figma.Strong portfolio demonstrating experience in brand marketing, campaign development, and multi-channel creative execution across digital and print p
  • latforms.Experience designing for both print and digital/interactive envi
  • ronments.Strong organizational skills with the ability to manage multiple projects, timelines, and shifting pr
  • iorities.Experience supporting brand book development or visual identity
  • systems.Familiarity with generative AI tools (e.g., ChatGPT, Adobe Firefly, Photoshop AI f
  • eatures).Photography, retouching, and/or basic video editing capa
  • bilities.Visual merchandising or retail environment design ex

perience.

Skills

MarketingRetail Apparel and Fashion
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