Distributor Partner Manager
6 - 10 years
Birmingham, AL
Full-time
Onsite
1 month ago
About the role
The Distributor Partner Manager (DPM) is an indispensable value-added partner ensuring full alignment and focus to drive execution across Red Bull North America’s (RBNA) Distribution Network (DPs). The DPM brings value through year-round business planning, driving in market execution, ensuring implementation of regional & national Key Accounts Programs while bringing RBNA’s marketing mix to life within the distributor network. This position is field based, embedded within the distributor community to fulfill the RBNA mission to be the best distribution network in North America.
All the responsibilities we'll trust you with:
YEAR ROUND BUSINESS PLANNING
Lead the annual Business Planning (BP) process with the Distributor Partner(s) (DP) in to ensure alignment with RBNA BP priorities Manage annual volume plan and allocate independent trade funds and Point of Sale (POS) resources Conduct 30/60/90 monthly and quarterly planning reviews to deliver against quantitative targets & KPIs Actively & regularly participate in DP sales meetings, and conduct weekly market visits to assess in-store conditions and action plan against opportunities
MARKET EXECUTION
Full accountability for DP performance, inclusive of volume and in store execution. (i.e. independence excellence, winning vs. competition, volume achievement etc.)
SELLING & INFLUENCE
Analyze market & distributor performance data to generate insights (i.e. IRI Data, MPR dashboards, consumer insights) that support tactics in market Develop DP network through implementation of RBNA’s distributor selling model (power platform, PIITCHER, Skill Pills, etc.) Manage all Point of Sale (POS) orders to ensure timely delivery of assets in store Maintain volume, pricing and promotional information in Customer Profitability Management (CPM) system for assigned DPs Utilize tactical budget around initiatives and incentives that maximize ROI Manage Independent trade program (VIP) & work with local distributor managed Key Accounts (Tier II)
KEY ACCOUNT EXECUTION
Successfully prioritize and implement regional & national Key Account (KA) programs by securing additional resources (trade funds, POS etc.) as needed to support local market opportunities Ensure maximum focus on the volume growth and in store execution in the DPs top Key Accounts Communicate regularly with Key Account Managers to ensure execution of KA priorities at regional and national chain levels
ACTIVATE MARKETING RESOURCES (Sales & marketing alignment)
Bring RBNA’s marketing mix to life by engaging the DP sales force and leveraging all available assets (i.e. local & regional events) Execute rollout of RBNA brand initiatives and tentpoles Bringing brand & key account solutions to solve issues at the market level Ensure the DP fully understands and is executing against Red Bull in-store brand standards and merchandising guidelines (i.e. planogram, POS, pricing)
Your areas of knowledge and expertise that matter most for this role:
This position is open to U.S. citizens, U.S. permanent residents, or individuals who are currently authorized to work in the United States on a valid visa.
The base salary range for this position is $92,000 to $138,000 + cash incentives. Actual salary offers may vary based on work experience. The base pay range is subject to change and may be modified.
Our current Benefits include:
Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location)
Red Bull North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law.
All the responsibilities we'll trust you with:
YEAR ROUND BUSINESS PLANNING
Lead the annual Business Planning (BP) process with the Distributor Partner(s) (DP) in to ensure alignment with RBNA BP priorities Manage annual volume plan and allocate independent trade funds and Point of Sale (POS) resources Conduct 30/60/90 monthly and quarterly planning reviews to deliver against quantitative targets & KPIs Actively & regularly participate in DP sales meetings, and conduct weekly market visits to assess in-store conditions and action plan against opportunities
MARKET EXECUTION
Full accountability for DP performance, inclusive of volume and in store execution. (i.e. independence excellence, winning vs. competition, volume achievement etc.)
SELLING & INFLUENCE
Analyze market & distributor performance data to generate insights (i.e. IRI Data, MPR dashboards, consumer insights) that support tactics in market Develop DP network through implementation of RBNA’s distributor selling model (power platform, PIITCHER, Skill Pills, etc.) Manage all Point of Sale (POS) orders to ensure timely delivery of assets in store Maintain volume, pricing and promotional information in Customer Profitability Management (CPM) system for assigned DPs Utilize tactical budget around initiatives and incentives that maximize ROI Manage Independent trade program (VIP) & work with local distributor managed Key Accounts (Tier II)
KEY ACCOUNT EXECUTION
Successfully prioritize and implement regional & national Key Account (KA) programs by securing additional resources (trade funds, POS etc.) as needed to support local market opportunities Ensure maximum focus on the volume growth and in store execution in the DPs top Key Accounts Communicate regularly with Key Account Managers to ensure execution of KA priorities at regional and national chain levels
ACTIVATE MARKETING RESOURCES (Sales & marketing alignment)
Bring RBNA’s marketing mix to life by engaging the DP sales force and leveraging all available assets (i.e. local & regional events) Execute rollout of RBNA brand initiatives and tentpoles Bringing brand & key account solutions to solve issues at the market level Ensure the DP fully understands and is executing against Red Bull in-store brand standards and merchandising guidelines (i.e. planogram, POS, pricing)
Your areas of knowledge and expertise that matter most for this role:
- 5+ years demonstrated track record of success working within Consumer Packaged Goods industry (beverage strongly preferred)
- Experience within a Direct Store Delivery distribution environment strongly preferred
- Teach, develop, and coach others to sell effectively in the Off Premise channel
- Ability to influence distributor decision makers and key stakeholders
- Works in a fast-paced complex environment with multiple stakeholders
- Analyzes & leverages data to drive insights to action
- Excellent communication and presentation skills
- Proficient in Microsoft Excel and PowerPoint
- Must have a valid US Driver’s License
- Bachelor‘s Degree preferred
- Must be fluent in English, additional language skills an advantage
This position is open to U.S. citizens, U.S. permanent residents, or individuals who are currently authorized to work in the United States on a valid visa.
The base salary range for this position is $92,000 to $138,000 + cash incentives. Actual salary offers may vary based on work experience. The base pay range is subject to change and may be modified.
Our current Benefits include:
Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location)
Red Bull North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law.
Skills
Food and Beverage ServicesSales