Creative Strategist
6 - 10 years
United States
Full-time
Remote
1 month ago
About the role
About Ramen Bae
Ramen Bae is starting a Ramen Revolution. Instant ramen is a massive category beloved by many, but has a lot of room for improvement to delight current customers and inspire new customer segments to try ramen. Ramen Bae was started with the idea that people should be able to customize their ramen by adding as much toppings of any kind that they want. With that idea, our first line of products was launched: Ramen Toppings. We now have 6 mixes and 20 single item flavors, 300,000 customers, and 20,000 5-star reviews.
However, we will not stop there. In December, we launched a Protein Ramen, with unique macros (up to 28 grams of protein with as little as 3 grams of fat), texture, and taste that is the top of the market. With this product and more, we will create a brand-new complete Ramen experience that takes everything people love about ramen - taste, convenience, value - and levels it up even more.
We’re growing fast and would like to scale current and new performance channels to fuel acquisition and retention.
Job Summary
We’re looking for a Creative Strategist who can lead the full ad creative engine of Ramen Bae. This role is equal parts performance marketer and creative operator — someone who understands how to develop high-performing video ads, scale creative testing, and build a brand that people can’t help but talk about.
You’ll own creative strategy across all our performance channels, with Meta currently being our largest.
There is a lot of room for leadership and growth in this role, as we are a small team. This is a high-impact role for someone who loves combining data with creativity, and who thrives in the fast-moving world of ecommerce.
Responsibilities
Creative Strategy
Creative Production & Operations
Requirements
Who This Role Is Perfect For
This role is ideal for someone who thrives in a fast-moving, high-growth startup where things change quickly and creativity drives the business forward. You’ll love this job if you get energy from being hands-on, scrappy, and directly responsible for the work that moves the needle.
You’re a performance-creative powerhouse—someone who knows how to make video ads convert. You bring curiosity, hustle, and a strong creative POV.
If you want to join a small, collaborative team where your work has immediate impact, your ideas get greenlit fast, and you get to help shape the creative engine of a brand growing at breakneck speed, this is the role for you.
Compensation & Benefits
Ramen Bae is starting a Ramen Revolution. Instant ramen is a massive category beloved by many, but has a lot of room for improvement to delight current customers and inspire new customer segments to try ramen. Ramen Bae was started with the idea that people should be able to customize their ramen by adding as much toppings of any kind that they want. With that idea, our first line of products was launched: Ramen Toppings. We now have 6 mixes and 20 single item flavors, 300,000 customers, and 20,000 5-star reviews.
However, we will not stop there. In December, we launched a Protein Ramen, with unique macros (up to 28 grams of protein with as little as 3 grams of fat), texture, and taste that is the top of the market. With this product and more, we will create a brand-new complete Ramen experience that takes everything people love about ramen - taste, convenience, value - and levels it up even more.
We’re growing fast and would like to scale current and new performance channels to fuel acquisition and retention.
Job Summary
We’re looking for a Creative Strategist who can lead the full ad creative engine of Ramen Bae. This role is equal parts performance marketer and creative operator — someone who understands how to develop high-performing video ads, scale creative testing, and build a brand that people can’t help but talk about.
You’ll own creative strategy across all our performance channels, with Meta currently being our largest.
There is a lot of room for leadership and growth in this role, as we are a small team. This is a high-impact role for someone who loves combining data with creativity, and who thrives in the fast-moving world of ecommerce.
Responsibilities
Creative Strategy
- Lead data-informed creative strategies for all paid social, focusing on Meta but expanding into new channels.
- Build and manage a creative testing framework to inform strategy and scale learnings, including hooks, formats, scripts, and concepts.
- Ideate and validate audience personas, hooks, and content angles to break through to new customers.
- Own the pipeline of performance video assets—UGC, founder-led, product demos, ads with narrative arcs, recipe content, etc.
- Analyze performance data to identify patterns, winning angles, and emerging creative territories.
- Work closely with the CMO to scale creative that drives ROAS, CAC, and revenue.
Creative Production & Operations
- Manage production from concept → scripting → shooting → editing → delivery.
- Direct creators, editors, freelancers, agencies, and/or in-house team members.
- Build scalable systems for asset management, briefing, feedback, and iteration.
- Ensure high-quality visuals and consistent brand standards across everything we make.
Requirements
- 3-5+ years of experience in performance marketing including paid social creative for a DTC brand or at a performance creative agency (there is flexibility on years of experience; compensation will be aligned to experience)
- Deep experience in performance video—knowing what works, why it works, and how to make more of it
- Experience building a systematic process for generating high value concepts and delivering them on a regular cadence
- Strong creative instincts, copywriting ability, and visual taste.
- Strong collaborator with proven ability to develop and manage cross-functional workflows.
- High level of ownership and accountability
Who This Role Is Perfect For
This role is ideal for someone who thrives in a fast-moving, high-growth startup where things change quickly and creativity drives the business forward. You’ll love this job if you get energy from being hands-on, scrappy, and directly responsible for the work that moves the needle.
You’re a performance-creative powerhouse—someone who knows how to make video ads convert. You bring curiosity, hustle, and a strong creative POV.
If you want to join a small, collaborative team where your work has immediate impact, your ideas get greenlit fast, and you get to help shape the creative engine of a brand growing at breakneck speed, this is the role for you.
Compensation & Benefits
- $80-115k per year base salary, based on prior experience and leveling
- Equity options in a profitable, rapidly growing company
- Flexible PTO and paid holidays
- Health / Dental / Vision benefits
Skills
Marketing and SalesFood and Beverage Retail