Vice President
12 - 15 years
United States
Full-time
Remote
1 month ago
About the role
About the Role:
Our client is seeking a strategic and growth-focused Vice President of E-Commerce to lead and scale the company’s digital commerce operations. This leadership role will translate creative momentum into measurable digital growth by owning the end-to-end e-commerce strategy, including site experience, online merchandising, customer acquisition, and performance marketing.
The ideal candidate combines strong commercial acumen with deep expertise in digital marketing, customer journey optimization, and e-commerce operations. This individual will play a critical role in driving brand awareness, customer engagement, and revenue growth across all digital channels.
Key Responsibilities:
E-Commerce Strategy & Growth
Website Experience & Merchandising
Digital Marketing & Customer Acquisition
Analytics & Performance Management
Leadership & Cross-Functional Collaboration
Required Qualifications:
Preferred Qualifications:
What Success Looks Like:
Our client is seeking a strategic and growth-focused Vice President of E-Commerce to lead and scale the company’s digital commerce operations. This leadership role will translate creative momentum into measurable digital growth by owning the end-to-end e-commerce strategy, including site experience, online merchandising, customer acquisition, and performance marketing.
The ideal candidate combines strong commercial acumen with deep expertise in digital marketing, customer journey optimization, and e-commerce operations. This individual will play a critical role in driving brand awareness, customer engagement, and revenue growth across all digital channels.
Key Responsibilities:
E-Commerce Strategy & Growth
- Develop and execute the overall e-commerce and digital growth strategy aligned with company objectives.
- Drive online revenue growth, customer acquisition, retention, and lifetime value.
- Identify new digital commerce opportunities, channels, and partnerships to expand market reach.
- Monitor industry trends, competitor activity, and emerging technologies to maintain competitive advantage.
Website Experience & Merchandising
- Own site navigation, user experience, and conversion optimization initiatives.
- Lead digital merchandising strategies to maximize product visibility, engagement, and sales performance.
- Optimize category structure, search functionality, landing pages, and promotional campaigns.
- Partner with creative and product teams to ensure a compelling and consistent brand experience online.
Digital Marketing & Customer Acquisition
- Lead the full-funnel digital marketing strategy across paid media, SEO, SEM, email, affiliate, social, and retargeting channels.
- Manage customer acquisition strategies with a strong focus on ROI and performance metrics.
- Oversee campaign planning, budgeting, execution, and performance analysis.
- Utilize data-driven insights to improve traffic quality, conversion rates, and customer retention.
Analytics & Performance Management
- Establish KPIs and reporting frameworks to measure digital commerce performance.
- Analyze customer behavior, sales trends, and channel performance to identify growth opportunities.
- Drive A/B testing, personalization, and optimization initiatives across the digital ecosystem.
- Present actionable insights and strategic recommendations to executive leadership.
Leadership & Cross-Functional Collaboration
- Build, mentor, and lead high-performing e-commerce and digital marketing teams.
- Collaborate cross-functionally with creative, product, operations, technology, and customer experience teams.
- Partner with executive leadership to align digital initiatives with broader business objectives.
- Manage external agencies, technology vendors, and strategic partners.
Required Qualifications:
- Bachelor’s degree in Marketing, Business, E-Commerce, or a related field. MBA preferred.
- 10+ years of experience in e-commerce, digital marketing, or online retail leadership roles.
- Proven track record of driving significant online revenue growth and digital brand expansion.
- Strong understanding of digital merchandising, customer acquisition, and conversion optimization.
- Experience managing full-funnel marketing campaigns across multiple digital channels.
- Deep knowledge of analytics platforms, e-commerce KPIs, and performance reporting.
- Experience leading cross-functional teams in a fast-paced, growth-oriented environment.
- Excellent strategic thinking, communication, and leadership skills.
Preferred Qualifications:
- Experience within consumer brands, fashion, lifestyle, retail, or DTC environments preferred.
- Familiarity with Shopify, Magento, Salesforce Commerce Cloud, or similar e-commerce platforms.
- Strong understanding of CRM, lifecycle marketing, and personalization strategies.
- Experience managing large digital marketing budgets and agency relationships.
What Success Looks Like:
- Increased online revenue and digital channel profitability.
- Improved website conversion rates and customer engagement metrics.
- Scalable customer acquisition and retention strategies.
- Strong alignment between brand storytelling and digital commerce execution.
- High-performing digital commerce team delivering measurable business impact.
Skills
Technology, Information and Internet