Senior Director - Content & Brand Marketing
10+ years
United States
Full-time
Remote
1 month ago
About the role
About the Role:
Our client is seeking a visionary and strategic Senior Director, Content & Brand Marketing to lead the development and execution of impactful brand storytelling, integrated campaigns, and content strategies across multiple consumer touchpoints. This role will play a critical part in shaping and elevating the brand voice while driving awareness, engagement, and international growth.
The ideal candidate is both a creative and strategic leader with deep expertise in brand marketing, content strategy, campaign development, and audience engagement. This individual will ensure all brand communications align with the company’s purpose, positioning, and long-term global expansion goals.
Key Responsibilities:
Content Strategy & Storytelling
Campaign Development & Execution
Audience Growth & Engagement
Leadership & Team Development
Required Qualifications:
Preferred Qualifications:
What Success Looks Like:
Our client is seeking a visionary and strategic Senior Director, Content & Brand Marketing to lead the development and execution of impactful brand storytelling, integrated campaigns, and content strategies across multiple consumer touchpoints. This role will play a critical part in shaping and elevating the brand voice while driving awareness, engagement, and international growth.
The ideal candidate is both a creative and strategic leader with deep expertise in brand marketing, content strategy, campaign development, and audience engagement. This individual will ensure all brand communications align with the company’s purpose, positioning, and long-term global expansion goals.
Key Responsibilities:
- Brand Strategy & Leadership
- Lead and evolve the overall brand marketing strategy to support business objectives and international growth initiatives.
- Ensure consistency of brand voice, identity, and messaging across all channels and consumer touchpoints.
- Partner with executive leadership to define and execute long-term brand positioning strategies.
- Translate brand purpose into compelling campaigns and storytelling initiatives that resonate with target audiences.
Content Strategy & Storytelling
- Develop and oversee best-in-class content strategies across digital, social, editorial, email, retail, and campaign platforms.
- Lead the creation of compelling brand narratives that strengthen customer connection and engagement.
- Oversee editorial calendars, campaign messaging, creative briefs, and cross-channel content execution.
- Ensure content reflects evolving consumer trends, cultural relevance, and brand objectives.
Campaign Development & Execution
- Lead integrated marketing campaigns from concept through execution and performance analysis.
- Collaborate with creative, e-commerce, PR, social media, and product teams to deliver cohesive brand experiences.
- Drive seasonal launches, brand activations, partnerships, and global campaign initiatives.
- Manage agency relationships, production partners, and creative vendors.
Audience Growth & Engagement
- Develop initiatives that increase brand awareness, customer loyalty, and community engagement.
- Utilize consumer insights, analytics, and market research to optimize campaign effectiveness.
- Identify new opportunities for audience development and brand expansion across international markets.
- Support customer acquisition and retention strategies through impactful storytelling and content experiences.
Leadership & Team Development
- Build, mentor, and inspire high-performing creative and marketing teams.
- Foster a collaborative, innovative, and performance-driven culture.
- Establish KPIs and reporting frameworks to evaluate content and campaign success.
- Present strategic recommendations and performance insights to senior leadership.
Required Qualifications:
- Bachelor’s degree in Marketing, Communications, Journalism, Business, or a related field.
- 10+ years of experience in brand marketing, content strategy, editorial, or integrated marketing leadership roles.
- Proven experience developing successful multi-channel brand campaigns and storytelling initiatives.
- Strong understanding of content marketing, digital platforms, social media, and consumer engagement strategies.
- Experience leading cross-functional teams and managing agency partnerships.
- Exceptional communication, creative direction, and leadership abilities.
- Strong analytical mindset with experience leveraging performance data to optimize campaigns.
Preferred Qualifications:
- Experience within luxury, fashion, lifestyle, beauty, retail, or consumer brands preferred.
- Global or international brand marketing experience is highly desirable.
- Familiarity with performance marketing, CRM, and e-commerce content strategies.
- Strong understanding of evolving digital and cultural trends shaping modern consumer behavior.
What Success Looks Like:
- Elevated global brand awareness and audience engagement.
- Consistent and impactful brand storytelling across all channels.
- High-performing integrated campaigns that drive measurable business results.
- Strong alignment between brand purpose, creative execution, and growth strategy.
- Scalable content and marketing initiatives supporting international expansion.
Skills
Technology, Information and Internet