ProviderTrust was founded in 2010 with a mission to create safer healthcare for everyone through OIG and state Medicaid exclusion monitoring. Today, the organization has developed the industry’s most accurate dataset for ongoing exclusion monitoring and primary source verification, serving the nation’s top health systems, payers, and pharmacy organizations. Our solutions monitor employees, vendors, provider networks, licenses, credentials, and more for OIG and state Medicaid exclusions, sanctions or disciplinary actions, license expirations, or suspensions. With a team of 100+ employees, our Nashville-based company has consistently been recognized as one of the Best Places to Work by Modern Healthcare, Inc. Magazine, and the Nashville Business Journal.

Industry: Hospitals and Health Care
Company Size: 51-200 employees

ProviderTrust

Savvy Admin PROD

**ProviderTrust Summary **

ProviderTrust was founded in 2010 with a mission to create safer healthcare for everyone through OIG and state Medicaid exclusion monitoring. Today, the organization has developed the industry’s most accurate dataset for ongoing exclusion monitoring and primary source verification, serving the nation’s top health systems, payers, and healthcare organizations. Our solutions monitor employees, vendors, provider networks, licenses, credentials, and more for OIG and state Medicaid exclusions, sanctions or disciplinary actions, license expirations, or suspensions. With a team of 100+ employees, our Nashville-based company has consistently been recognized as one of the Best Places to Work by Modern Healthcare, Inc. Magazine, and the Nashville Business Journal. To learn more, visit [providertrust.com]

**Job Description **

The search landscape has shifted from a list of links to a conversation. As our Digital Marketing Specialist, you will own the technical and semantic strategy to ensure ProviderTrust is the most authoritative "source of truth" for ongoing exclusion monitoring and primary source verifications, whether a user is searching on Google or querying an AI agent like Perplexity, ChatGPT, or Gemini. You aren't just ranking pages; you are building the knowledge base that the future of search depends on.

The Digital Marketing Specialist will own the execution and optimization behind how ProviderTrust is found, understood, and trusted online.

This role sits at the intersection of traditional search, emerging AI Answer Engines (LLMS), content strategy, paid search, and web performance, working closely with growth marketing and product marketing to bridge the gap between technical site health and semantic content authority.

**Duties and Responsibilities **

**Search Discoverability - SEO & AEO **

- Apply emerging best practices for AI search visibility, including optimizing content for Google AI Overviews, answer-engine optimization (AEO), and large language model citation, to ensure ProviderTrust surfaces in AI-generated responses

- Research and identify high-value keyword opportunities aligned to key personas and buying groups

- Optimize existing web pages, blog posts, and landing pages for on-page SEO/AEO — including metadata, headings, internal linking, and structured data

- Partner with freelance content creators to review new content for discoverability before publication

- Monitor competitor SEO/AEO strategies and identify gaps or opportunities for ProviderTrust to improve its organic presence

- Advise on website content and structure using clear, authoritative formats (FAQs, structured data, concise definitions) that improve discoverability across both traditional and AI-powered search engines.

- Maintain sitemap to properly guide AI agents and crawlers, balancing visibility with data protection.

**Website Management, Optimization, and Reporting **

- Manage and monitor technical website health, including site speed, crawlability, indexation, Core Web Vitals, and schema markup

- Analyze website performance data using Google Analytics, Search Console, and heatmapping tools (HotJar) to identify improvement opportunities

- Produce regular reports and dashboards for Commercial leadership, summarizing organic traffic trends, keyword rankings, and site health

- Maintain website hygiene — managing redirects, broken links, duplicate content, and page structure changes

- Stay current with Google algorithm updates and proactively adjust strategy to maintain and improve rankings

- Track and report on brand citation frequency within AI-native search engines (Perplexity, SearchGPT) and Gemini’s AI Overviews

**Cross-functional Collaboration **

- Partner with demand generation on paid/organic alignment and landing page strategy for campaigns

- Support product marketing by ensuring solution and use-case pages are optimized for healthcare-specific search queries

- Contribute to the marketing team's broader KPIs around pipeline and brand visibility

**Suggested Skills and Experience **

- 2-4 years of SEO experience, ideally in a B2B SaaS or healthcare technology environment

- Demonstrated ability to grow organic traffic and improve search rankings

- Proficiency with SEO tools such as SEMrush, Google Search Console, and GA4; experience in AI visibility tools is a major plus

- Proficient in WordPress site management, with a focus on technical hygiene (managing plugins, image optimization, and Schema blocks)

- Strong analytical skills — ability to translate data into clear insights and recommended actions

- Excellent written communication and an eye for content quality in a compliance-adjacent industry

- Familiarity with CMS platforms (e.g., HubSpot) and basic CRO principles

- You understand that "Search" is no longer just a list of blue links, but a conversation between a user and an AI

**What It's Like to Work Here **

At ProviderTrust, we recognize that experience is built in many ways. If you have relevant skills that are not reflected in your resume or your experience doesn’t match our exact requirements, we welcome your candidacy and encourage you to share more. We champion building a team that embodies empathy, equity, respect, and inclusivity while actively supporting our community, clients, partners, and friends. We value differences of opinion and embrace unique perspectives. We desire an environment that allows all team members to bring their whole selves to work unashamedly. We carefully consider every application and will either move forward with you, find another team that might be a better fit, keep in touch for future opportunities, or thank you for your time. ProviderTrust is an equal opportunity employer.

To be great at ProviderTrust, we find our team members have these things in common:

- Gain energy from working in a fast-paced, creative environment

- Decision-making that employs a blend of data-driven insights and intuition

- Ability to multitask and handle multiple projects concurrently

- Resilience and positivity, able to address setbacks and bounce back quickly

- Resourcefulness, discovering creative ways to get things done

- Joy in making an immediate and positive impact

- Diverse interests that are welcomed and extend beyond our organization

**Things That Make Us A Great Place To Work **

- Hybrid schedule: 3 days in office

- 16-week paid primary caregiver with a 2-week phase-back leave policy

- 4-week paid secondary caregiver leave policy

- Competitive base salary and incentive package with 401k matching, HSA employer contribution, and company-paid life and disability insurance

- Medical, dental, and vision benefits: PT pays 80% of your premiums. We also offer access to a range of free mental health and well-being resources.

- Unlimited PTO, 11 paid holidays, and a flexible work schedule

- Internal professional growth, development, and mobility

- Daily all-company morning huddles to sync up across the business

- In-office experience: fully stocked kitchen, ergonomic desk setup, dog-friendly, and many celebrations!

- Remote experience: home office set-up with technology provided, remote-friendly meetings and celebrations, and interest-specific Slack channels for connecting across teams

- Fitness stipend, wellness program, and cell phone reimbursement

- Modern Healthcare Best Places to Work (2021-2025)

- The Tennessean Top Work Places (2022-2025)

Digital Marketing Specialist

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