Sr. Director, Wholesale Marketing (Temporary)
Culver City, CA
Temporary
Onsite
1 month ago
About the role
Pressed Juicery is growing! Join our purpose-driven community and help us make an impact.
About Pressed Juicery
Pressed Juicery is a modern wellness brand built with the mission to empower your wellness journey.
Founded in 2010 by three friends, Pressed began as a small space with a big idea: real, nourishing food should be accessible and fit into everyday life. What started in a tiny Los Angeles juice bar has grown into a dynamic omnichannel brand, with products available through thousands of retailers nationwide, alongside our company-owned stores and direct-to-consumer channel.
At Pressed Juicery, we operate as one community bringing high-quality, better-for-you products to market. Guided by passion and purpose, we’re building what’s next in wellness.
Our Mission
Pressed Juicery’s mission is to empower your wellness journey.
Our Workplace Culture
Our Values
Our Benefits
About The Role
The Senior Director of Wholesale Marketing (Temporary) is responsible for translating company and brand strategy into clear, channel-specific plans that drive velocity and profitable growth across Off-Premise and Foodservice/On-Premise (FSOP) channels.This role does not own brand strategy or sales execution. Instead, it ensures that both are effectively connected — turning high-level strategy into practical, executable programs that perform in-market. This is a commercially minded marketing role that requires deep wholesale experience and a strong bias toward execution.
Key Responsibilities
Channel Strategy Translation
Program & Activation Strategy
Investment Strategy & Allocation
Channel-Level Planning & Guidance
Performance Framework & Optimization
Qualifications
Pressed Juicery, Inc. participates in the E-Verify program. Please click here to learn more about the E-Verify program.
Apply now to start your wellness journey at Pressed!
About Pressed Juicery
Pressed Juicery is a modern wellness brand built with the mission to empower your wellness journey.
Founded in 2010 by three friends, Pressed began as a small space with a big idea: real, nourishing food should be accessible and fit into everyday life. What started in a tiny Los Angeles juice bar has grown into a dynamic omnichannel brand, with products available through thousands of retailers nationwide, alongside our company-owned stores and direct-to-consumer channel.
At Pressed Juicery, we operate as one community bringing high-quality, better-for-you products to market. Guided by passion and purpose, we’re building what’s next in wellness.
Our Mission
Pressed Juicery’s mission is to empower your wellness journey.
Our Workplace Culture
- We embrace diversity, equity, inclusion, and belongingness!
- We speak up with radically candid communication.
- We wholeheartedly support personal and professional growth.
- We believe mistakes can be valuable and lead to continuous improvement.
- Lastly, we value excellence and strive to achieve greatness in all we do!
Our Values
- Community - as leaders, we celebrate differences, champion strengths, and compassionately aspire to be our most vibrant selves.
- Passion - curious and humble, we inspire people to make healthy choices.
- Growth - pursuing wellness with intention, we create and embrace good energy.
Our Benefits
- Medical, dental, and vision
- 401(k) - match up to 4% of compensation
- Awesome paid time-off and holidays
- Flexible Spending Account
- Generous paid parental leave
- Annual performance and compensation reviews
- Focus on career-pathing and promotions
- Professional and leadership development workshops
- Free Pressed products!
About The Role
The Senior Director of Wholesale Marketing (Temporary) is responsible for translating company and brand strategy into clear, channel-specific plans that drive velocity and profitable growth across Off-Premise and Foodservice/On-Premise (FSOP) channels.This role does not own brand strategy or sales execution. Instead, it ensures that both are effectively connected — turning high-level strategy into practical, executable programs that perform in-market. This is a commercially minded marketing role that requires deep wholesale experience and a strong bias toward execution.
Key Responsibilities
Channel Strategy Translation
- Translate VP Strategy direction into channel-specific “plans to win” across grocery, convenience, club, and FSOP
- Steward the translation of channel plans into account-specific plans for key accounts
- Define how brand campaigns and priorities show up in wholesale environments
- Establish channel-level success metrics (velocity, trial, repeat, ROI)
Program & Activation Strategy
- Define what programs / toolkits should exist to drive performance:
- Promotion role and structure (guardrails, not execution)
- Activation approach (in-store, retail media, FSOP programs)
- Launch, sustain, and recovery frameworks
- Ensure programs are simple, scalable, and executable by Sales
Investment Strategy & Allocation
- Own how marketing investment is allocated across wholesale channels and account segments
- Define levels of support by channel, program, and initiative
- Ensure investment decisions are consistent, scalable, and ROI-driven
- Support VP Strategy in management of activation budget
Channel-Level Planning & Guidance
- Support development of playbooks and guidance for Sales, brokers, and partners
- Define how programs should show up by channel (not by individual account)
- Ensure plans reflect real-world retail and FSOP dynamics
Performance Framework & Optimization
- Define KPIs and measurement frameworks across wholesale channels
- Evaluate performance at a channel, program and Tier 1 account level
- Identify what to scale, adjust, or stop
- Lead cross-functional meetings to drive planning, execution, performance reviews
- Build repeatable playbooks that improve efficiency and effectiveness
Qualifications
- 10+ years in CPG, beverage, or related industry.
- Deep experience across Off-Premise and FSOP channels.
- Marketing background in the following:
- Trade / shopper marketing
- Retail or commercial strategy
- Marketing activation planning
- Retail Media
- Must be able to work on-site in our Culver City office (3+days/week).
- Must be legally authorized to work in the United States without restriction.
Pressed Juicery, Inc. participates in the E-Verify program. Please click here to learn more about the E-Verify program.
Apply now to start your wellness journey at Pressed!
Skills
Marketing and SalesFood & Beverages