Digital Marketing Lead
Frederick, MD
Internship
Onsite
1 month ago
About the role
Description:
The Digital Marketing Lead will support the development of our in-house marketing team, manage day-to-day marketing activities, and drive digital initiatives, including the transition to a new Shopify-based website.
This role will work closely with internal teams and external partners to support website management, campaigns, and overall marketing efforts.
Essential Functions
Generous Benefits
Time Off : 9 paid company holidays, 10 days of paid time off, and up to 40 hours of paid sick leave per year (prorated)
Comprehensive Benefits : Medical, dental, and vision plans through Cigna for you and your family
Retirement Savings : 401(k) plan with up to a 4% company match
Life and AD&D Coverage : Company-paid life and AD&D insurance, with additional voluntary coverage options
Health and Financial Wellness : HSA with company match, FSA, short- and long-term disability, gym discounts, and financial planning support
Employee Assistance Program : Free access to behavioral health services, including counseling and support resources
Norton LifeLock : Free coverage for employees or families
Growth Opportunities : Ongoing training and tuition assistance to support career development
Requirements:
Education & Experience
Requirements
The Digital Marketing Lead will support the development of our in-house marketing team, manage day-to-day marketing activities, and drive digital initiatives, including the transition to a new Shopify-based website.
This role will work closely with internal teams and external partners to support website management, campaigns, and overall marketing efforts.
Essential Functions
- Support Shopify site build and ongoing updates, including product content and structure
- Manage website content, ensuring accuracy and consistency
- Execute marketing initiatives across digital channels, including email, social media, and website updates
- Track timelines, deliverables, and follow-ups across multiple projects
- Work with Sales, Engineering, and other internal teams to gather content and support marketing efforts
- Partner with external agencies and development teams to support execution and alignment
- Support a range of marketing initiatives, including those focused on value-added solutions (VAS)
- Track key performance metrics and support reporting efforts
- Maintain organization across marketing materials, projects, and priorities
Generous Benefits
Time Off : 9 paid company holidays, 10 days of paid time off, and up to 40 hours of paid sick leave per year (prorated)
Comprehensive Benefits : Medical, dental, and vision plans through Cigna for you and your family
Retirement Savings : 401(k) plan with up to a 4% company match
Life and AD&D Coverage : Company-paid life and AD&D insurance, with additional voluntary coverage options
Health and Financial Wellness : HSA with company match, FSA, short- and long-term disability, gym discounts, and financial planning support
Employee Assistance Program : Free access to behavioral health services, including counseling and support resources
Norton LifeLock : Free coverage for employees or families
Growth Opportunities : Ongoing training and tuition assistance to support career development
Requirements:
Education & Experience
- Bachelor’s degree in marketing or related field
- Experience in manufacturing, B2B, or technical product environments is preferred
- Experience with eCommerce platforms (Shopify preferred)
- Familiarity with product data, technical content, or complex product catalogs
- Experience working with external agencies or development partners
- Microsoft 365 CRM experience preferred
Requirements
- 5+ years of hands-on experience executing digital marketing initiatives and managing website content
- Solid background managing website platforms (Shopify, WordPress, or similar CMS)
- Strong use of digital marketing tools, including email platforms, analytics, and CRM systems
- Organizational and project management skills with attention to detail
- Ability to manage multiple priorities and deadlines
- Experience working across teams and with external partners
Skills
Marketing and SalesAutomation Machinery Manufacturing