Pendulum is committed to developing novel interventions that target the human microbiome to improve the lives of patients suffering from a variety of diseases. Our targeted formulations of natural bacterial strains help to rebalance the microbiome which restores and improve one’s health.

Industry: Biotechnology
Company Size: 51-200 employees

Pendulum Therapeutics

Savvy Admin PROD

**About Pendulum**

Pendulum® is leading a revolution that is occurring around the world to improve physical and mental health by first understanding, then restoring and enhancing the human microbiome.

Studies have shown that our microbiome (the bacterial communities in and on our bodies) is linked to everything from metabolism and diabetes, to longevity, weight loss, healthy immune systems, cancer prevention, feelings of well-being, inflammatory bowel disease, and even healthy skin. We have just scratched the surface on understanding the impact that our microbiome has on our lives. During early life we develop a diverse and balanced microbiome that plays a critical role in shaping our long-term health. Over our lives, a combination of diet, lifestyle, antibiotics, and aging can decrease the effectiveness of our microbiome.

Pendulum recognized the enormous impact they could have on people’s lives if they were able to address the imbalances in the microbiome. To accomplish this, Pendulum created proprietary probiotic pipelines and a unique discovery platform to identify key, novel bacterial strains and the prebiotics that feed them. The company has also built and developed the world’s first manufacturing technology to produce bacteria in an anaerobic (oxygen-free) environment at scale.

The medical probiotics that Pendulum has formulated have transformed the consumer probiotics market into a new category of therapeutic offerings that deliver the power and efficacy of a pharmaceutical with the safety and accessibility of a natural probiotic. Due to Pendulum’s explosive revenue and customer growth over the last two years, the company earned a spot on Forbes Magazine’s exclusive “The Next Billion Dollar Startups” list.

If you’re interested in improving the lives of people globally and you love working in a cross-functional, collaborative, inspiring environment, please continue reading.

**Position Summary:**

We are looking for a seasoned, platform-expert Paid Media Manager to join our Growth Marketing team. This is not an entry-level role — we are looking for someone who has deep, hands-on mastery of paid media and can take a campaign brief, creative assets, and strategic direction and independently build, launch, and optimize high-performing campaigns across channels.

Reporting to the Director of Growth Marketing, you will be the in-platform engine that brings our paid media strategy to life. You know every lever available to you inside Meta, Google, and TikTok, and you use that knowledge to execute with precision and speed. You are as comfortable structuring a full-funnel campaign from scratch as you are diving into an underperforming ad set and diagnosing exactly what needs to change.

They enjoy all phases of creative development and have a detailed eye for asset production. We’re also looking for someone who thrives in a fast-paced, lean and collaborative environment. Iterations and group input will be familiar territory for this person. While we want someone who can think big, we also need someone who can be resourceful in how they approach executing. They should be both passionate and comfortable working with a very young brand in its early stages of growth.

We’re looking for someone who’s energized by the pace and possibility of a fast-growing, mission-driven company. You thrive in a collaborative, nimble environment where ideas are shaped through iteration, feedback, and shared vision. You’re not just a big thinker—you’re also a creative problem-solver who knows how to make things happen with limited resources. If you're excited by the opportunity to help shape a young brand from the ground up, and passionate about building something with purpose, you'll feel right at home here.

**What You'll Do:**

**Campaign Build & Launch**

- Take campaign briefs, creative assets, audience targets, and strategic direction from the Director and independently build and launch campaigns across Meta, Google (Search, Display, YouTube), TikTok, and other paid channels — with minimal hand-holding.

- Structure campaigns with best-in-class account architecture, ensuring proper segmentation, naming conventions, tracking, and budget allocation from day one.

- Own the end-to-end setup of new campaigns including audience builds, creative trafficking, UTM tagging, pixel verification, and QA before launch.

- Move quickly and efficiently — you know how to get campaigns live without sacrificing quality or attention to detail.

**Optimization & Performance**

- Own daily and weekly optimizations across all active campaigns, including bid management, budget pacing, audience refinement, and creative rotation.

- Monitor performance against KPIs including CAC, ROAS, CTR, CVR, and CPA, and make proactive adjustments to keep campaigns on track.

- Conduct regular account audits to identify structural inefficiencies, budget waste, or missed opportunities, and implement improvements.

- Diagnose underperforming campaigns quickly — identifying whether issues are rooted in creative, audience, bid strategy, landing page, or offer — and take action.

**Creative Execution & Testing**

- Receive creative assets and ad copy and expertly traffic them into platforms, ensuring proper specs, placements, and formats are applied across each channel.

- Execute structured creative tests with clear hypotheses, proper isolation of variables, and consistent tracking to generate reliable learnings.

- Maintain a detailed creative testing log and synthesize results into clear performance summaries that inform future briefs and creative direction.

- Stay on top of new ad formats, placements, and creative best practices across platforms and proactively recommend tests to the Director.

**Measurement & Incrementality**

- Design and run incrementality tests using platforms such as Haus or similar tools to validate channel contribution and improve budget allocation decisions.

- Understand attribution nuances across channels and apply that knowledge when interpreting performance data and making optimization recommendations.

- Contribute to building a measurement culture on the team — bringing rigor, curiosity, and a test-and-learn mindset to everything you do.

**Reporting & Collaboration**

- Pull and synthesize platform data into clear weekly and monthly performance reports, with insights and recommendations, not just numbers.

- Work closely with the Director of Growth Marketing to stay aligned on strategy, flag issues early, and surface opportunities as they emerge.

- Collaborate with creative, data, lifecycle, and web teams to ensure campaigns are set up for success across the full funnel.

- Bring a point of view — you are not just an executor, you are a thought partner who proactively contributes ideas and observations.

**Who You Are:**

- 5+ years of hands-on paid media experience with deep expertise in Meta Ads Manager and Google Ads — you know these platforms inside and out

- TikTok Ads experience is a strong plus; familiarity with emerging and streaming/OTT channels is a bonus

- You can receive a brief, assets, and direction and independently build and launch a campaign end-to-end without needing step-by-step guidance

- Expert-level understanding of campaign structure, audience segmentation, bidding strategies, and creative best practices across platforms

- Analytically sharp — you can read performance data, identify what is and is not working, and translate findings into clear actions and recommendations

- Experienced with incrementality testing and measurement tools such as Haus, Triple Whale, Northbeam, or similar

- Highly organized and detail-oriented, with strong QA instincts — you catch mistakes before they go live

- A proactive communicator who keeps their manager informed, flags issues early, and brings solutions not just problems

- Comfortable working in a fast-paced, high-growth environment where priorities shift and speed matters

- Proficient with or eager to leverage AI tools to improve workflow efficiency, creative testing, and campaign performance

**Nice to Have:**

- Experience in DTC, CPG, health & wellness, or subscription-based brands

- Familiarity with tools such as Google Analytics, Looker, Triple Whale, or similar analytics platforms

- Understanding of landing page performance and CRO principles as they relate to paid media

- Experience working directly with or in support of a senior growth or performance marketing leader

**Salary & Benefits**

- $140,000 - $160,000

- Medical, Dental, and Vision

- Commuter Benefits

- Life & STD Insurance

- Company match on 401 (k)

- Flexible Time Off (FTO)

- Equity

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

Marketing Manager - Growth

**About Pendulum**

Pendulum® is pioneering a new frontier in human health—one rooted in the microbiome, a system that underpins nearly every function in the body. While the world spends trillions treating symptoms, the microbiome remains one of the most powerful and underutilized levers to improve long-term health.

At Pendulum, we are not simply participating in the probiotics category—we are redefining it. Built by scientists, not marketers, Pendulum was founded by leading experts in microbiome research, DNA sequencing, and metabolic health, with a singular goal: to develop products that deliver real, measurable outcomes.

After more than a decade of rigorous R&D, Pendulum has created a new class of medical probiotics—formulations built on proprietary strains, manufactured through cutting-edge anaerobic technology, and validated through clinical research. Today, Pendulum is the #1 GI doctor-recommended brand of Akkermansia-based probiotics, trusted by over 30,000 healthcare professionals, and backed by institutions like the Mayo Clinic.

Our products are designed to address some of the most pressing health challenges of our time—from metabolic dysfunction and diabetes to gut health, immunity, and beyond—by restoring and strengthening the microbiome at its foundation.

We are building not just a company, but a new category at the intersection of healthcare and consumer wellness—one that delivers the efficacy of pharmaceuticals with the accessibility of consumer products.

If you’re excited by the opportunity to shape the future of health, build a category-defining brand, and bring breakthrough science to millions, we’d love to meet you.

**Position Summary:**

We are seeking a Director Brand Marketing to expand Pendulum’s reach by building strategic partnerships that unlock new audiences, elevate the brand, and drive meaningful business growth.

This role is responsible for identifying and activating partnerships across consumer brands, healthcare platforms, and lifestyle ecosystems—creating integrated programs that combine compelling brand storytelling with tangible commercial value. These partnerships may take many forms, including co-branded experiences, bundled offerings, content collaborations, and embedded product moments that connect Pendulum to consumers in relevant, trusted contexts.

Rather than relying solely on traditional advertising, this role focuses on showing up through the brands, platforms, and experiences that shape how people live—ensuring Pendulum is not just seen, but experienced. The goal is to build partnerships that feel native, additive, and valuable to both the partner and the consumer.

Success in this role requires the ability to balance creativity with commercial rigor. The right candidate knows how to craft partnerships that feel authentic and culturally relevant—while also delivering measurable outcomes across earned media, customer acquisition, and revenue.

This role plays a critical part in ensuring Pendulum shows up in ways that build trust, credibility, and connection. Through thoughtful partnerships, this leader will help make Pendulum’s science more accessible, more human, and more integrated into everyday life—helping consumers find their rhythm through products that truly work.

**What You'll Do:**

**Partnership Strategy & Development**

Define and lead Pendulum’s brand partnership strategy, identifying priority categories, platforms, and partners aligned with growth objectives; position Pendulum within broader health, wellness, and lifestyle conversations through strategic collaborations

Identify and secure high-impact partnerships across consumer brands, healthcare platforms, retailers, and lifestyle ecosystems

Develop a clear point of view on how Pendulum shows up across different partnership types, including co-branded programs, bundled offerings, and integrated consumer experiences

Continuously evaluate new channels and emerging platforms to reach untapped audiences

**Commercial Partnerships & Business Impact**

- Structure partnerships that drive measurable business outcomes, including revenue growth, customer acquisition, and organic/ earned media

- Negotiate partnership terms, ensuring alignment on economics, brand positioning, and long-term value creation

- Partner with Growth and Sales teams to integrate partnerships into broader acquisition and conversion strategies

- Maximize visibility and storytelling impact across channels; identify opportunities for partnerships to extend into PR, influencer, and content ecosystems

- Develop scalable partnership models that can be replicated and expanded over time

- Track and optimize performance across all partnerships, ensuring strong return on investment

**Operations & Execution**

- Oversee execution of partnerships from concept through launch and post-campaign analysis

- Build processes, playbooks, and frameworks to scale the partnerships function

- Manage cross-functional coordination across internal teams and external partners

- Track and report on partnership performance across key metrics

**Performance / Metrics of Success**

- Expansion into new audiences, platforms, and ecosystems

- Revenue, customer acquisition, earned media generated through partnerships

- Quality and scale of partnership portfolio

**Knowledge Requirements:**

- 8-12+ years of experience in brand partnerships, business development, or strategic collaborations within CPG, wellness, healthcare, or adjacent industries

- Proven track record of building and scaling partnerships that drive both brand awareness and measurable business results

- Experience structuring and negotiating commercial partnerships with clear ROI accountability

- Ability to identify culturally relevant opportunities and translate them into impactful collaborations

- Experience working cross-functionally across brand, growth, sales, and product teams

- Strong strategic thinking combined with hands-on execution ability

- Excellent relationship-building and negotiation skills

- Entrepreneurial mindset with the ability to build new programs from the ground up

- Passion for building a brand that is both scientifically credible and deeply human

**Travel, Physical Demands & Work Environment:**

- This role is hybrid, with core work being remote and periodic travel to HQ, team offsites, and brand/industry events & opportunities.

**Salary & Benefits**

- $200,000 - $248,000

- Medical, Dental, and Vision

- Commuter Benefits

- Life & STD Insurance

- Company match on 401 (k)

- Flexible Time Off (FTO)

- Equity

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

Director Brand Marketing | Partnerships

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