Senior Marketing Manager
6 - 10 years
Miami, FL
Full-time
Onsite
1 month ago
About the role
About Peixoto
Peixoto is a Miami-based, Colombian-made resortwear brand focused on elevated, feminine dressing designed for life under the sun — from beach to brunch to vacation dressing.
After 15 years in business, Peixoto is carried by major retailers including Revolve, Anthropologie, Shopbop, Bloomingdale's, and Saks Fifth Avenue, in addition to over 100 specialty stores and hotels.
We're not looking for someone to manage a calendar of posts. We want a builder with taste. Someone who thinks like a CMO, has a genuine eye for elevated, aspirational, fashion-forward brand-building, and can balance aesthetics with performance without sacrificing either.
The Role
As Peixoto’s Senior Marketing Manager, you'll own our entire marketing function, from brand to digital, paid, organic, and DTC. You'll set the strategy, execute it, and report on it. You need to be just as comfortable writing a creative brief for a photoshoot as you are pulling a Shopify analytics report or briefing a freelance designer.
You'll work closely with the founder on collection launches, seasonal campaigns, brand positioning, and storytelling.
What You’ll Own
Brand identity, voice, and visual standards across all channels
Who You Are
Nice to Have
Duties, responsibilities and activities may change at any time with or without notice.
Peixoto is a Miami-based, Colombian-made resortwear brand focused on elevated, feminine dressing designed for life under the sun — from beach to brunch to vacation dressing.
After 15 years in business, Peixoto is carried by major retailers including Revolve, Anthropologie, Shopbop, Bloomingdale's, and Saks Fifth Avenue, in addition to over 100 specialty stores and hotels.
We're not looking for someone to manage a calendar of posts. We want a builder with taste. Someone who thinks like a CMO, has a genuine eye for elevated, aspirational, fashion-forward brand-building, and can balance aesthetics with performance without sacrificing either.
The Role
As Peixoto’s Senior Marketing Manager, you'll own our entire marketing function, from brand to digital, paid, organic, and DTC. You'll set the strategy, execute it, and report on it. You need to be just as comfortable writing a creative brief for a photoshoot as you are pulling a Shopify analytics report or briefing a freelance designer.
You'll work closely with the founder on collection launches, seasonal campaigns, brand positioning, and storytelling.
What You’ll Own
Brand identity, voice, and visual standards across all channels
- Seasonal campaign direction: creative briefs, photoshoots, storytelling
- Paid media strategy and spend (Meta, Google, TikTok): independently and with agencies
- Instagram, TikTok, Pinterest, and email content strategy
- DTC performance via Shopify: merchandising, product launches, CRO
- Customer journey, retention, AOV, and returning customer behavior
- Influencer partnerships, affiliate strategy, and creator gifting
- Structured reporting: CAC, ROAS, LTV, acquisition efficiency
- Inventory and best-seller analysis to support DTC and wholesale
- Marketing calendar tied to product launches and business objectives
- Freelancer and agency briefing and management
- Collection launch strategy alongside the founder
Who You Are
- 5-8+ years of marketing experience in fashion, beauty, lifestyle, or contemporary apparel - resortwear, swimwear, or luxury strongly preferred
- You have genuine taste: you understand the difference between elevated and overly commercial, and you can defend that instinct with clarity
- You're as analytical as you are creative. You question decisions, trust the data, and translate it into clear business recommendations
- You understand how modern fashion brands grow digitally
- You understand the difference between brand awareness and performance marketing
- You've run paid social campaigns with real budget and can challenge agency strategy, not just approve it
- You've lived in Shopify, understand merchandising, product launches, conversion flows, Klaviyo
- You're comfortable in the back-end of Shopify
- You're a self-starter built for a fast-moving, founder-led environment where no two weeks look the same
- You think strategically and you understand both brand and business
Nice to Have
- Experience at a premium swimwear, resortwear, or contemporary fashion brand
- Comfortable supporting with photoshoots, from casting, mood boards, on-set creative feedback
- You can write a compelling caption or subject line yourself
- Experience supporting the DTC channel growth
- Familiarity with affiliate platforms (ShopMy, LTK, AWIN)
- Experience with CRO tools
- A strong personal Instagram or fashion sensibility that shows your eye
- Experience scaling a brand
Duties, responsibilities and activities may change at any time with or without notice.
Skills
Marketing and SalesRetail Apparel and Fashion