Orion was founded in 2025 to build the world's most advanced sleep system. The Orion Sleep System tracks millions of physiological signals a night and optimizes sleep through water-based temperature regulation. Based out of SF and NYC.

Industry: Technology, Information and Internet
Company Size: 11-50 employees

Orion Sleep

Savvy Admin PROD

**About Orion **

Orion is a personalized smart mattress cover that tracks your sleep and uses AI to cool and heat your body to the perfect core body temperature cycle based on your biometrics, significantly enhancing deep sleep and REM. Core body temperature cycle is the #1 factor for sleep quality.

**Who We Are **

Orion is an extremely experienced team of repeat founders with multiple 9 and 10-figure exits in consumer products and health-tech. The team has a combination of technical, marketing, product, operational, manufacturing, and sleep science expertise. The team has previously built and sold businesses that currently exceed $2 billion in value, are doing over $700 million in revenue and have over 25 million users.

**Role **

This is a full-time on-site role located in San Francisco, CA for a Senior Software Engineer. You will be responsible for building on our backend which serves customer facing product features, internal tooling, and manages our device fleet. Previous experience with backend infra or IoT devices is not required.

**Culture **

Orion is a zero-bureaucracy move-fast culture. Everyone on the team is hired and empowered to have complete ownership over their area of expertise. We expect everyone to be intimately connected to the product and to the end-user. Our engineering team is also expected to leverage agentic coding tools to maximize their work output.

**Summary **

We don't spend time writing a bulleted list of expectations we are looking for in a candidate.

We hire people, not roles.

~~(competitive compensation, visa sponsorship, and full benefits available) ~~

Senior Software Engineer

Senior Growth Manager

**About the Role **

Orion Sleep is a sleep-health company built around a two-stage model: customers start with an at-home sleep disruption test, consult with a sleep advisor, and move into a personalized hardware and software system. The product is premium. The mission is real. And the marketing function needs to be exceptional across the full funnel to make it work.

We're hiring a Senior Growth Manager who can own marketing end-to-end. You'll report directly to the VP of Growth and be working on performance across every acquisition channel, the lifecycle programs that move someone from a $100 sleep test to a $2,500 system, and support the creative work that makes both possible.

**This is not a strategic oversight role. ** You'll be in the tools daily, capable of pulling dashboards, actioning campaigns, writing copy, building flows, shipping creative, and you'll be apart of what we test next and why. Acquisition and lifecycle are equally important. We need someone who has genuinely owned both, not one with the other as a footnote.

If you've spent the last few years inside a D2C brand, you know what this looks like.

This role is 5 days a week in our SoHo office, New York City

**What You'll Own **

Growth Performance

- Full-funnel performance: CAC and channel contribution across paid and organic

- The marketing dashboard: Own it, and present the narrative behind the numbers

- Testing roadmap: what we're running, what we're learning, and what we're doing about it

**Acquisition **

- Paid social and paid search — Meta, Google, Youtube, Tiktok are the primary levers today

- Emerging paid channels, organic, SEO, referral, and affiliate, loyalty

- Creative strategy: brief, iterate, and ship, you don't need a creative team behind you to get things done

**Lifecycle **

- Email and SMS end-to-end: welcome, onboarding, pre-purchase education, post-purchase, win-back

- Segmentation, personalization, and the event architecture that makes it work

- You own copy, design, and flow logic — this is not a role where you hand off to a separate team

**Cross-Functional **

- Partner with product, sales, ops, and CX to close gaps in the customer experience

- Translate growth strategy into a prioritized marketing roadmap, and the roadmap into shipped work

**What We're Looking For **

- 4+ years of growth or marketing experience with meaningful in-house time at a D2C brand

- Genuine generalist: you've personally owned both acquisition and lifecycle, not one with the other listed on a resume

- Strong analytical foundation: You should be comfortable in the data)

- Strong copy and design skills: You can write the email, build or brief the creative, and ship it without waiting on someone else

- Fluent in AI tools: We've built our own AI tooling in-house, and we hire people who are already thinking this way

- A track record of measurable impact you can walk through specifically: CAC improvements, conversion lifts, lifecycle revenue contribution, not just "grew email revenue 40%"

- Bias for shipping over planning. We move fast and the work shows up in the numbers weekly

**Nice to Haves **

- Experience with Triple Whale or similar MTA platforms

- Hands-on in Figma

- Background scaling a D2C brand through a meaningful inflection point — Series A to B range, or a significant channel expansion

Senior Growth Manager

**Company Description**

Orion Sleep, founded in 2025, is revolutionizing sleep technology with the world's most advanced sleep system. The Orion Sleep System utilizes water-based temperature regulation and tracks millions of physiological signals nightly to optimize sleep. Headquartered in San Francisco and New York City, Orion is dedicated to improving sleep quality for individuals worldwide through innovative, science-driven solutions.

**Role Description**

This is a full-time, on-site role for a Lifecycle Marketing Manager located in New York, NY. The Lifecycle Marketing Manager will develop and execute marketing strategies across the customer lifecycle to drive engagement, retention, and loyalty. Responsibilities include creating personalized campaigns, analyzing customer data, developing segmentation strategies, managing email and SMS marketing initiatives, and optimizing customer touchpoints to enhance the customer experience.

**Qualifications**

- Proven expertise in Lifecycle Marketing, Customer Retention Strategies, and Segmentation

- Experience with Email Marketing, SMS Campaigns, and Marketing Automation Tools

- Strong Analytical and Data Interpretation skills and familiarity with A/B Testing

- Knowledge of Digital Marketing, including Paid Media and Social Media Marketing

- Excellent Communication, Project Management, and Collaboration skills

- Experience in DTC (Direct-to-Consumer) or eCommerce is a plus

- Bachelor's degree in Marketing, Business, or a related field

Lifecycle Marketing Manager

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