We celebrate our differences and create high quality, salon-inspired, clean haircare products for all generations. We’re bold, different and always evolving.

Industry: Consumer Goods
Company Size: 51-200 employees

Not Your Mother's Haircare

Savvy Admin PROD

**Art Director (Position is on-site in Tampa, FL.) **

**Role Overview: **

Not Your Mother's Haircare is searching for an Art Director who blends a love of beauty with sharp design instincts, clear creative judgment, and a true passion for mentoring others. This role reports directly to the Creative Director and manages 4 direct reports, serving as the day-to-day design lead and quality steward across all brand touchpoints. You’ll be responsible for translating high-level brand direction into pixel-perfect executions, providing clear and constructive feedback to the design team, and spearheading campaigns and projects with confidence and independence. You’ll also champion a social-first mindset, ensuring every idea and asset resonates with Gen Z consumers and feels culturally relevant across platforms. If you’re energized by change, able to pivot priorities without losing focus, and can bring a calm, can-do attitude to every project (no matter how fast things move), you’ll feel right at home.

**Major Green Flags If You: **

• Have a real passion for beauty – branding, packaging, product drops, and everything in between • Love rolling up your sleeves to design, art direct, and elevate work in equal measure

• Naturally think in platform-specific content (what works on TikTok, Reels, and Stories and know how to adapt ideas to each channel while keeping them on-brand)

• Have an instinct for what makes content scroll-stopping and packaging shelf-worthy

• Can provide feedback that is clear, actionable, and elevates the work without micromanaging

• Enjoy mentoring designers and raising the bar for every project, big or small

• Are comfortable taking a campaign from concept to completion without heavy handholding

• Believe brand consistency and creative innovation go hand-in-hand

**Responsibilities: **

**Creative Leadership & Brand Stewardship **

• Serve as the right hand to the Creative Director, owning day-to-day design quality and consistency

• Translate creative vision into design briefs, moodboards, and final assets across campaigns, launches, and brand initiatives

• Lead and mentor a team of designers, ensuring work is pixel-perfect, on-brand, and delivered on schedule

• Provide timely, constructive feedback that helps designers grow and strengthens the final output • Collaborate closely with the Director of Creative Operations to keep projects moving efficiently

**Campaign Development & Execution **

• Spearhead the development of omnichannel campaigns with a social-first approach, concepting and executing ideas that are optimized for TikTok, Instagram, and emerging platforms where Gen Z discovers and engages with beauty brands

• Ensure all creative work is designed for shareability, trend relevance, and thumb-stopping impact on social channels

• Concept and art direct photo and video shoots that bring products and brand storytelling to life

• Own visual direction for new product launches, including packaging design oversight and go-to-market assets

• Create and refine design systems, templates, and brand tools to ensure scalability and alignment

**Production & Cross-Functional Collaboration **

• Work with copywriters, marketers, and external partners to develop cohesive creative solutions

• Oversee the preparation of print-ready and digital-ready files, ensuring all specs are precise and error-free

• Partner with the Creative Director to continuously evolve the brand aesthetic in response to trends and consumer insights

• Support the creation of sales tools, retailer materials, and internal brand communications as needed

Qualifications

• 7+ years of experience in graphic design, art direction, or brand creative roles (beauty or CPG preferred)

• Strong portfolio demonstrating exceptional visual storytelling, campaign development, and design execution

• Expert-level proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign)

• Experience leading creative teams and giving feedback that inspires and guides

• Deep understanding of social and digital content best practices and beauty design trends

• Highly organized, with the ability to balance multiple fast-moving projects without losing sight of the details

• Excellent communication and collaboration skills, able to partner across teams and present work confidently

**Bonus If You: **

• Have experience building or scaling brands from startup to national presence

• Are passionate about packaging design, material innovation, and sensory storytelling

• Bring 2D and 3D rendering expertise to help visualize packaging, merchandising, and creative concepts in a compelling way

• Nerd out over print finishes, color matching, and production spec

Art Director

**JOB SUMMARY **

We are seeking a highly organized, analytical, and creative problem solver who thrives in a fast‑paced, collaborative environment. This role is ideal for someone passionate about beauty trends, consumer insights, and data-driven decision making. The ideal candidate is detail oriented, adaptable, eager to learn, and enjoys contributing fresh ideas while supporting cross-functional teams.

This position plays a key role in supporting business insights, innovation, and marketing initiatives. Responsibilities include pulling and analyzing Nielsen data to identify category trends, competitive performance, pricing, and consumer behaviors; maintaining competitive and innovation databases; and managing key trackers and deliverables

**WHY YOU’LL LOVE IT HERE: (culture and values) **

**At Not Your Mother’s Haircare, **we believe in celebrating individuality and rewriting the rules of haircare. From our roots in sunny Florida, we create salon-worthy, clean, and cruelty-free products that empower people of all generations to express themselves boldly and authentically.

We don’t chase trends; we create them. Our formulas are packed with unexpected benefits, elevated with quality ingredients, and designed to transform everyday routines into personal rituals of self-love. At NYM, we make beauty accessible, without compromising on performance or purpose.

As we continue to grow and evolve, we’re looking for a Senior Coordinator, Marketing Innovation to join us in shaping the next chapter of our brand. If you're passionate about innovation, quality, and making an impact—you belong here. Our people and culture are what set us apart from other haircare companies. It’s not just about what we do here at **Not Your Mother’s; ** it’s about how we do it too. We cherish values that spread **LOVE FOR ALL **by acknowledging that** **everyone is unique, and we’re all in this together. We encourage you to take the lead by **MAKING YOUR MARK, **because we love to do things differently, and we continue to grow by **SHAKING THINGS UP ** and embracing change with courage.

We put our heart into haircare, and it all starts with **you! **

**WHO YOU’LL LEAD/COLLABORATE WITH: (supervisory responsibilities) **

** **You’ll collaborate with cross functional team members including the Product Experience Team, Project Managers, Creative, and Sales. You’ll report to the Senior Brand Manager, Marketing innovation and also help out the other Senior Manager on the team on a as-needed basis.

**HOW YOU’LL MAKE YOUR MARK: (key responsibilities) **

**About You **

You are a problem solver with a balance of creative and analytical thinking. You enjoy keeping up with beauty trends, understanding consumers, and digging into data. You’re extremely organized and detail oriented. You adapt quickly in a fast‑paced environment, love contributing new ideas, have a wiliness to learn and enjoy working as part of a collaborative team.

**Business Insights & Research **

- Pull and analyze Nielsen to identify category trends, competitive performance, pricing and consumer behaviors.

- Help manage deliverables (i.e. Product Council follow ups, Sales follow ups, etc.…)

- Maintain and update databases containing competitive products, UPC numbers, claims, and packaging details.

- Own and keep the Innovation Plan Tracker and New Items & Deletes Tracker up to date.

- Support competitive research including launch tracking, claims analysis, ingredient trends, product formats, and market whitespace.

- Research and validate macro and micro beauty trends across channels, with experience in tools such as Spate, Mintel, and WGSN (preferred, but not essential) to help identify white space opportunities.

**Innovation Support & Marketing Materials **

- Manage product approval files and formula submissions for all active projects and ensure they remain organized and up to date.

- Participate in ideation and brainstorming sessions for new product concepts, claims, and brand experiences.

- Assist in the creation of internal Fact Sheets as well as Sell Sheets for Retailer meetings.

- Support your manager (sometimes along with the other Senior Brand Manage in the department) with day‑to‑day and ad hoc needs.

- Over time, assist in writing first draft of copy for new product launches.

**REQUIRED SUPERPOWERS: (required skills and abilities) **

- Experience with syndicated data (Nielsen equivalent) is strongly preferred.

- Highly organized with strong attention to detail and the ability to manage multiple projects simultaneously.

- Strong analytical skills with the ability to translate data into clear insights and actions.

- Excellent written and verbal communication skills.

- Creative writing or copy writing experience (or a love for it) is a plus.

- Passion for beauty; experience in haircare is preferred.

- Creative, self‑starter with a positive attitude and willingness to learn.

**EDUCATION AND EXPERIENCE: **

- Bachelor’s degree in Marketing or a related field.

- 2-4 years of experience required.

**WHAT IT TAKES DAY-TO-DAY: (physical requirements) **

- This is an office-based role

- Hybrid work schedule: 4 days in office and 1 day remote

Sr. Coordinator, Marketing Innovation

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