Senior Manager, Email Marketing & Lifecycle
6 - 10 years
United States
Full-time
Remote
1 month ago
About the role
About NOCO
Established in 1914, NOCO designs and manufactures premium battery chargers, jump starters, batteries, and a range of accessories trusted by consumers around the world. With a legacy of innovation and a commitment to safety, performance, and design, NOCO has redefined the standard for power solutions - introducing an entirely new generation of consumer products.
Job Summary
We’re looking for a strategic and results-driven Senior Manager, Email Marketing & Lifecycle to lead our email and retention marketing efforts across high-impact campaigns and always-on customer journeys. Reporting to the Director Marketing, you will own the end-to-end lifecycle strategy - driving engagement, retention, and revenue through personalized, data-driven communication.
This is a high-impact role requiring deep expertise in email marketing platforms (especially Klaviyo ), strong analytical thinking, and a passion for building meaningful customer experiences at scale.
Key Responsibilities
Requirements
Nice to Have
Established in 1914, NOCO designs and manufactures premium battery chargers, jump starters, batteries, and a range of accessories trusted by consumers around the world. With a legacy of innovation and a commitment to safety, performance, and design, NOCO has redefined the standard for power solutions - introducing an entirely new generation of consumer products.
Job Summary
We’re looking for a strategic and results-driven Senior Manager, Email Marketing & Lifecycle to lead our email and retention marketing efforts across high-impact campaigns and always-on customer journeys. Reporting to the Director Marketing, you will own the end-to-end lifecycle strategy - driving engagement, retention, and revenue through personalized, data-driven communication.
This is a high-impact role requiring deep expertise in email marketing platforms (especially Klaviyo ), strong analytical thinking, and a passion for building meaningful customer experiences at scale.
Key Responsibilities
- Lead the strategy, execution, and optimization of email and SMS lifecycle campaigns across the customer journey (acquisition, onboarding, retention, win-back)
- Own and scale all campaigns within Klaviyo , including segmentation, automation, and performance tracking
- Build and manage always-on lifecycle flows (e.g., welcome series, abandoned cart, post-purchase, re-engagement)
- Partner with creative and brand teams to develop compelling, high-performing messaging and content
- Collaborate with marketing teams to align email strategy with broader acquisition and retention initiatives
- Continuously test and optimize subject lines, creative, send times, and segmentation strategies to improve KPIs
- Analyze campaign performance and customer behavior to uncover insights and drive data-informed decisions
- Manage email calendar, campaign briefs, and cross-functional timelines
- Oversee deliverability, list health, and compliance best practices
- Stay ahead of industry trends, tools, and innovations in lifecycle and retention marketing
- Report on performance and provide actionable insights to leadership
Requirements
- 5–8+ years of experience in email marketing, lifecycle marketing, or CRM
- Deep, hands-on experience with Klaviyo (required)
- Proven success managing and scaling multi-channel lifecycle programs (email + SMS preferred)
- Strong understanding of segmentation, personalization, and automation strategies
- Experience with A/B testing, campaign optimization, and performance analysis
- Analytical mindset with proficiency in marketing metrics (LTV, CAC, retention, conversion rates)
- Familiarity with eCommerce ecosystems (e.g., Shopify, integrations, customer data platforms)
- Strong project management and cross-functional collaboration skills
- Excellent communication skills and attention to detail
- Experience with deliverability, compliance (CAN-SPAM, GDPR), and list hygiene best practices
- Must live in Texas, Arizona, Ohio, Florida, Georgia, Washington, or Indiana.
Nice to Have
- Background in DTC or high-growth eCommerce brands
- HTML/CSS knowledge for email development
Skills
MarketingComputers and Electronics Manufacturing