Director of Growth and Performance Marketing
10+ years
Oceanside, CA
Full-time
Hybrid
1 month ago
About the role
ABOUT MUNICIPAL APPAREL COMPANY
Municipal Apparel Company is a dynamic and growing footwear and apparel brand committed to quality craftsmanship and community-driven design. Our mission is to create a global movement of inspired people who never stop pursuing their full potential. As we scale our brand and customer base, we are investing in world-class growth infrastructure to accelerate our path to market leadership. This role represents a rare opportunity to own the growth engine of a company at a pivotal inflection point.
ABOUT THE ROLE
Municipal Apparel is seeking a Director of Growth & Performance Marketing to lead our transition from a scaling startup to a market leader. This is a “Player-Coach” role: we are looking for a strategic architect who is equally comfortable building a 3-year growth roadmap as they are diving into the weeds to optimize a campaign, set up a tracking pixel, or troubleshoot a funnel bottleneck.
As a key member of our leadership team, you will move beyond tactical execution to build a scalable, data-driven growth machine — but you must be prepared to remain hands-on during this critical scale-up phase.
KEY RESPONSIBILITIES
Growth Architecture
Hands-On Execution & Campaign Management
Team Leadership & Mentorship
Budget & P&L Ownership
Cross-Functional Leadership
MarTech Stack & Attribution
QUALIFICATIONS
Required
Preferred
WHAT WE OFFER
Municipal Apparel Company is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Municipal Apparel Company is a dynamic and growing footwear and apparel brand committed to quality craftsmanship and community-driven design. Our mission is to create a global movement of inspired people who never stop pursuing their full potential. As we scale our brand and customer base, we are investing in world-class growth infrastructure to accelerate our path to market leadership. This role represents a rare opportunity to own the growth engine of a company at a pivotal inflection point.
ABOUT THE ROLE
Municipal Apparel is seeking a Director of Growth & Performance Marketing to lead our transition from a scaling startup to a market leader. This is a “Player-Coach” role: we are looking for a strategic architect who is equally comfortable building a 3-year growth roadmap as they are diving into the weeds to optimize a campaign, set up a tracking pixel, or troubleshoot a funnel bottleneck.
As a key member of our leadership team, you will move beyond tactical execution to build a scalable, data-driven growth machine — but you must be prepared to remain hands-on during this critical scale-up phase.
KEY RESPONSIBILITIES
Growth Architecture
- Define the high-level growth strategy, moving beyond ad-hoc campaigns to a repeatable framework for acquisition, activation, retention, referral, and revenue
- Identify and prioritize the highest-leverage growth levers across paid, organic, and brand channels
- Translate business objectives into measurable growth initiatives with clearly defined KPIs and accountability structures
Hands-On Execution & Campaign Management
- Remain deeply involved in daily operations during our current growth phase, including personally managing high-impact campaigns
- Audit channel performance regularly and take corrective action with speed and precision
- Troubleshoot tech stack issues, tracking gaps, and funnel bottlenecks alongside your team
Team Leadership & Mentorship
- Hire, mentor, and lead a growing team of marketing specialists across performance, content, and lifecycle disciplines
- Build a culture of experimentation, intellectual curiosity, and rigorous measurement
- Professionalize marketing processes and establish clear operating rhythms across the team
Budget & P&L Ownership
- Take full ownership of the marketing budget, balancing CAC/LTV ratios to ensure profitable and sustainable growth
- Manage spend allocation across paid, organic, and brand channels with a focus on efficiency and ROI
- Report to executive leadership on marketing performance, investment priorities, and growth forecasts
Cross-Functional Leadership
- Serve as the primary growth partner to Product and Sales, influencing the product roadmap to prioritize growth-by-design features
- Optimize the end-to-end sales funnel in partnership with Sales to drive higher conversion rates
- Act as a connector between creative, analytics, and commercial teams to ensure alignment across all growth initiatives
MarTech Stack & Attribution
- Oversee the selection, governance, and optimization of the company’s MarTech stack
- Lead the organization’s shift toward advanced attribution modeling and automated marketing orchestration
- Ensure data hygiene, pixel integrity, and measurement infrastructure are in place to support confident decision-making
QUALIFICATIONS
Required
- 8+ years of progressive experience in growth, performance, or digital marketing with a demonstrated track record in a fast-paced, scaling environment
- Proven ability to transition marketing functions from scrappy startup execution to institutionalized, repeatable systems
- Deep proficiency in data storytelling, P&L management, and advanced marketing analytics; a SQL-first approach to problem-solving
- “Player-Coach” mindset: executive presence to report directly to the CEO, with zero ego about rolling up your sleeves for hands-on campaign work
- Experience managing and scaling paid media budgets across Meta, Google, TikTok, and programmatic channels
- Strong command of marketing attribution tools, pixel implementation, and conversion tracking infrastructure
Preferred
- Experience at a direct-to-consumer brand in footwear, apparel, or lifestyle categories
- Background in lifecycle/CRM marketing, including email, SMS, and retention strategy
- Familiarity with A/B testing frameworks and experimentation culture
- Bachelor’s or Master’s degree in Marketing, Business, or a quantitative field
WHAT WE OFFER
- Competitive base salary of $145,000 – $185,000, commensurate with experience and scope of budget oversight
- Performance-based bonus tied to growth metrics
- Direct access and influence at the executive level, with a clear seat at the leadership table
- A fast-moving, collaborative team culture that values experimentation and results over process for its own sake
Municipal Apparel Company is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Skills
Marketing and SalesRetail Apparel and Fashion