Search Engine Optimization Specialist
2 - 5 years
Waterloo-Cedar Falls Area
Full-time
Onsite
1 month ago
About the role
Company Description
Mudd Advertising is a nationally recognized advertising and marketing agency specializing in results-driven strategies for the automotive industry. Headquartered in Cedar Falls, IA, Mudd Advertising collaborates with over 3,000 car dealerships annually across the U.S., delivering success through strategic planning, creative advertising, and integrated marketing services. Our offerings include digital advertising, database management, direct marketing, and production services. With a strong commitment to a Gung-Ho philosophy, we prioritize measurable results, value creation, and celebrating successes. Discover more about our innovative marketing solutions or career opportunities at www.mudd.com.
Identify and capitalize on website optimization opportunities to improve organic traffic performance for automotive dealership clients. Perform keyword research, edit websites, optimize on-page elements, and track results through Google Analytics.
Essential Job Duties
Requirements
Mudd Advertising is a nationally recognized advertising and marketing agency specializing in results-driven strategies for the automotive industry. Headquartered in Cedar Falls, IA, Mudd Advertising collaborates with over 3,000 car dealerships annually across the U.S., delivering success through strategic planning, creative advertising, and integrated marketing services. Our offerings include digital advertising, database management, direct marketing, and production services. With a strong commitment to a Gung-Ho philosophy, we prioritize measurable results, value creation, and celebrating successes. Discover more about our innovative marketing solutions or career opportunities at www.mudd.com.
Identify and capitalize on website optimization opportunities to improve organic traffic performance for automotive dealership clients. Perform keyword research, edit websites, optimize on-page elements, and track results through Google Analytics.
Essential Job Duties
- Performing keyword research to identify opportunities to improve keyword rankings
- Editing client websites using various content management systems (some HTML coding)
- Optimizing on-page elements of websites (metadata, header tags, content, etc.)
- Creating high-quality content and implementing it into client websites
- Performing SEO audits to identify improvement opportunities
- Optimization of Google My Business listings and other local listings
- Tracking and analyzing SEO efforts through Google Analytics
Requirements
- Experience with keyword research
- Strong communication and organizational skills
- Ability to work independently as well as within a team
- Proficient in Microsoft Office Suite
- Ability to follow and document new processes for campaign execution
- Basic knowledge of search engine optimization
Skills
Advertising ServicesMarketing and Sales