MomentIQ

TikTok Shop Paid Media Specialist

MomentIQ
2 - 5 years
Los Angeles Metropolitan Area
Full-time
Hybrid
1 month ago

About the role

Who we are From a founding team that has built a portfolio of companies collectively valued at over $300 Million, including other leading TikTok-specialized agencies, MomentIQ specializes in building TikTok Shop into a profitable channel for major brands — spanning TikTok Shop Management, Seller LIVEs, Creator LIVEs, and an elite Creator Community designed to maximize affiliate LTV.
MomentIQ - By the Data
  • $120M+/year driven on TikTok Shop - plus $130M in annual revenue generated by our shop brands
  • We produce 600+ hours of LIVE selling events monthly, with 30M average U.S. impressions per LIVE and $300K average revenue per LIVE showcase
  • Creator Community performance: 10K+ affiliate videos created in under 120 days, $67K+ GMV driven by a single top affiliate, and $700K+ GMV reached within five months of launch
  • TikTok awarded MomentIQ the #1 US TikTok Shop Partner in the US at selling products via TikTok Shop posts (“seller short video campaigns”, Q3 2025)

Create. Connect. Convert.
Own a Piece of What You’re Building Part of the magic of MomentIQ is that everyone here owns a piece of what we’re building. Everyone owning a piece of the upside is part of what has enabled us to bring together the best team in the industry - and it’s part of what makes the MomentIQ culture so special.
With a valuation well into the tens of millions as of our last private equity round, a MomentIQ equity package is a very special opportunity that even the leading US venture capitalists literally cannot buy their way into for any price.
When MomentIQ wins, we all win.
The Role TikTok Shop Paid Media Specialist
This is a high-ownership role for someone who can lead GMV Max strategy, manage significant paid media budgets, and turn TikTok Shop paid media into a profitable growth engine for major brands.
You’ll become one of the leads on managing GMV Max for some of MomentIQ’s highest-profile accounts, owning campaign execution, optimization, reporting, and strategic recommendations across accounts with monthly budgets of $250k+.
This is not a traditional media buying role where success comes from sitting inside Ads Manager and making minor bid tweaks. TikTok Shop paid media now sits at the center of a full commerce ecosystem: product selection, ROI targets, budget pacing, affiliate content, shoppable video supply, LIVE performance, Seller Center mechanics, promotional strategy, and client expectations.
Your job is simple to describe and hard to do:Make GMV Max work profitably,
Repeatedly,
at scale.
This position will be a hybrid role based in Los Angeles. We’re flexible on remote, but prefer team members be LA-based so they can attend in-person events like our creator LIVE showcases. This ecosystem hits different when you can drop by the office on a Tuesday and see an MIQ creator move $250k in GMV in a single LIVE.
About You If you’re looking to work somewhere fast-paced, collaborative, and industry-leading - with a bunch of killers - we’d love to meet you. We’re looking for someone who can own paid media performance with urgency, precision, and commercial judgment.
You:
  • Have hands-on TikTok Shop paid media experience, ideally with GMV Max
  • Have managed six-figure monthly paid media budgets, with a strong preference for $250k+ monthly budget ownership
  • Think in data but understand content - comfortable analyzing performance while identifying the creative, affiliate, product, offer, or LIVE inputs that are driving results
  • Understand that GMV Max performance depends on the whole TikTok Shop system: hero SKUs, offers, product listings, affiliate videos, shoppable creative, LIVE moments, pricing, inventory, and shop conversion
  • Are highly motivated, fast-learning, and excited to work on an agile, close-knit team
  • Are passionate about social commerce, creator commerce, affiliate commerce, and performance marketing
  • Are incredibly organized and thrive while juggling multiple accounts, budgets, priorities, and deadlines
  • Communicate clearly and confidently with clients, creators, Account Managers, Campaign Coordinators, LIVE teams, and internal leadership
  • Have an entrepreneurial mindset and stay tapped into emerging TikTok Shop platform changes, paid media trends, and GMV Max best practices
  • Can evaluate performance through both the numbers and the commercial reality behind them

What You’ll Be Doing Own GMV Max Growth
  • Lead GMV Max strategy across a portfolio of high-profile TikTok Shop accounts
  • Manage and optimize Product GMV Max and LIVE GMV Max campaigns with $250k+ monthly budgets
  • Set, monitor, and optimize budgets, ROI targets, pacing, product selection, creative sources, and scaling decisions
  • Build paid media roadmaps that drive measurable GMV lift weekly, monthly, and quarterly
  • Identify when campaigns should scale, hold, reset, narrow to hero SKUs, shift budget, or pause
  • Act as the paid media expert for account teams, helping brands make decisions across spend, offers, products, creators, content, and LIVE strategy

Performance, Reporting & Optimization
  • Analyze KPIs including GMV, spend, ROI/ROAS, CVR, AOV, CAC, CPA, take rate, contribution margin, affiliate contribution, product-level performance, and LIVE GMV/hour
  • Prepare and present data-backed performance reports, insights, and strategic recommendations
  • Diagnose performance shifts across creative fatigue, offer weakness, product mix issues, affiliate content gaps, inventory constraints, listing conversion issues, LIVE performance, or attribution noise
  • Track current and prior-period performance, including 14-day GMV, spend, pacing, and channel health
  • Maintain clean reporting and performance tracking across TikTok Ads Manager, TikTok Seller Center, Google Sheets, Monday.com, and internal dashboards
  • Turn performance data into clear next steps for Account Managers, clients, leadership, and channel owners

GMV Max Campaign Operations
  • Operate confidently across TikTok Ads Manager, TikTok Seller Center, Business Center, and TikTok Shop reporting
  • Manage GMV Max setup, account access, authorization needs, primary ad account implications, product selection, campaign structure, and troubleshooting
  • Monitor how Product GMV Max and LIVE GMV Max interact with existing shop ads, LIVE campaigns, product campaigns, creator content, and affiliate content
  • Partner with account teams on Seller Center levers that impact conversion: listings, pricing, promos, bundles, flash sales, campaign registrations, shop health, and compliance
  • Flag operational issues early when they may impact paid performance, including inventory, fulfillment, product badging, account access, listing quality, or client-side delays

Creative, Affiliate & Content Supply
  • Partner with affiliate, creator, and content teams to ensure GMV Max has enough high-quality shoppable video and authorized creator content to scale
  • Give clear feedback on what creative is converting, what hooks or offers are working, and what content gaps are blocking paid growth
  • Translate paid performance insights into creative briefs, creator guidance, affiliate priorities, and product-angle recommendations
  • Work with internal teams to ensure top affiliate and brand content is properly authorized, labeled, structured, and available for GMV Max use
  • Understand that the best GMV Max operators do not just manage spend; they manage the creative and commerce inputs that make the algorithm work

LIVE + Shoppable Commerce Coordination
  • Monitor LIVE GMV Max performance and identify when LIVE traffic, host quality, offer strategy, product selection, or creative supply is helping or hurting results
  • Brief teams on hooks, offers, product positioning, hero SKUs, and brand guardrails based on paid media performance
  • Help identify scaling opportunities across offers, promos, creator mix, content formats, paid affiliate, organic affiliate, and LIVE programming

Client & Cross-Functional Leadership
  • Join client calls when paid strategy, GMV Max performance, budget pacing, or scaling decisions need a senior paid media operator in the room
  • Communicate clearly and commercially: what is happening, why it matters, what we recommend, and what action is needed
  • Work closely with Account Managers, Campaign Coordinators, LIVE teams, Creative teams, Operations, and leadership to make sure paid media is connected to the full TikTok Shop growth plan
  • Bring a high-ownership mindset to ambiguous problems, especially on fast-moving accounts with large budgets and senior client visibility
  • Become a trusted advisor internally and externally on how MomentIQ should scale paid TikTok Shop growth

Requirements
  • TikTok Shop paid media background - hands-on experience managing TikTok Shop Ads, GMV Max, & Spark Ads
  • 3 to 6+ years of paid media, performance marketing, ecommerce, marketplace growth, or social commerce experience
  • Proven experience managing significant monthly budgets; $250k+ monthly budget experience strongly preferred
  • Strong analytical ability across GMV, spend, ROAS/ROI, CVR, AOV, CPA/CAC, take rate, pacing, and margin
  • Comfort building and maintaining performance trackers, forecasts, reporting views, and action-item workflows
  • Strong understanding of ecommerce fundamentals: offers, product listings, pricing, bundles, promotions, inventory, conversion, and contribution margin
  • Clear written and verbal communication skills, including client-facing performance explanations
  • Love what you do - have real passion for building and executing campaigns, systems, and companies
  • Ecstatic about the idea of changing your life with 3-5 years of grinding and building - excited about long hours in exchange for learning to build companies at scale + meaningful equity upside
  • Humble and high-output - you’ll work with elite builders across industries; bring deep expertise, check ego, keep learning
  • Someone we want to hang out with - we’re past the years of working with people we’re not excited to see every day

If this sounds like what you’re looking for in this stage of life, we encourage you to apply.

Skills

Advertising Services
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