At Modi Naturals we believe that good health is at the center of happy living. We intend to create natural products that assure a healthy way of life for all our consumers, so that they can cherish every moment that life has to offer.  The promise- healthy, naturally lies at the heart of every decision we make.

Industry: Consumer Goods
Company Size: 501-1,000 employees

Modi Naturals

Savvy Admin PROD

Job Title: Asst. Brand Manager/Brand Manager

Location: Delhi

Company: Modi Naturals Pvt. Ltd.

Industry: FMCG (Food)

**Job Summary: **

**We are looking for a dynamic and results-driven Brand Manager to join our marketing team at Modi Naturals. The ideal candidate will have strong experience in managing and growing FMCG brands with a focus on digital marketing. You will be responsible for developing and executing marketing strategies, managing brand campaigns, and collaborating with cross-functional teams to drive brand growth in a competitive market. **

**Key Responsibilities: **

**1.     Develop and implement comprehensive brand strategies to enhance brand positioning, awareness, and market share in the food FMCG sector. **

**2.     Lead and manage digital marketing initiatives, including paid media, SEO, social media, influencer marketing, and content creation. **

**3.     Drive brand activation through innovative campaigns across GT, MT, and e-commerce channels, ensuring seamless execution across platforms. **

**4.     Collaborate with internal and external stakeholders, including creative and media agencies, to create high-impact communication that resonates with target consumers. **

**5.     Conduct market research and consumer insights to inform brand strategies, identify growth opportunities, and stay ahead of industry trends. **

**6.     Analyze brand performance, including sales, market share, and consumer feedback, to optimize strategies and ensure brand health. **

**7.     Manage product launches and promotional activities to ensure alignment with business objectives and brand guidelines. **

**8.     Work closely with the sales team to develop in-store activations, promotions, and merchandising strategies for GT and MT channels. **

**9.     Monitor competitor activities and market trends, adjusting brand strategies as needed to maintain a competitive edge. **

**Key Skills & Qualifications: **

**Experience in FMCG/FMCD Sector: 3-6 years of relevant experience in brand management, preferably in FMCG or FMCD sectors. **

**Digital Marketing Expertise: Strong understanding of digital marketing, including performance marketing, content creation, social media, and influencer collaborations. **

**Channel Knowledge: Hands-on experience in managing brand presence across GT, MT, and e-commerce channels, understanding the nuances of each space. **

**Analytical Thinking: Proficiency in analysing market trends, consumer insights, and brand performance metrics, with the ability to turn data into actionable insights. **

**Budget Management: Experience in managing marketing budgets, ensuring optimal resource allocation and ROI. **

**Education: **

- **Bachelor's or master’s degree in marketing, Business, or a related field **

Brand Manager

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