Email Marketing & Client Engagement Manager
5+ years
Dallas, TX
$55k - $70k/year
Full-time
Onsite
1 month ago
About the role
Melanin Money is seeking an Email Marketing & Client Engagement Manager to execute and optimize lifecycle communication across our growing ecosystem of memberships, programs, events, and community experiences. This role will play a key part in how we nurture, engage, retain, and communicate with our audience through thoughtful email marketing, CRM automation, and relationship-centered customer communication.
This role sits at the intersection of:
We are looking for someone who combines the technical execution skills of an email/lifecycle marketer with the emotional intelligence and customer-centered mindset of someone experienced in client engagement or customer success.
This is a highly collaborative, execution-focused role ideal for someone who understands lifecycle marketing and customer communication strategy, but is most energized by bringing campaigns, automations, and customer engagement initiatives to life through strong execution, thoughtful messaging, and continuous optimization.
This is not a traditional acquisition marketing role focused on paid ads or aggressive sales tactics. Instead, this role focuses on nurturing engagement, strengthening retention, supporting customer conversion journeys, and helping our clients feel informed, connected, and supported throughout their experience with Melanin Money.
Key Responsibilities
Qualifications
Preferred Experience
Tools You'll Use
HubSpot, Circle, Slack, Canva, Google Workspace, Zoom, Loom
Value Statement
Melanin Money Enterprises LLC is committed to creating an inclusive and collaborative workplace where innovation, accountability, excellence, and integrity are valued.
Background and Drug Test Disclaimer
Melanin Money Enterprises LLC is committed to providing a safe, productive, and ethical workplace for all employees. As part of our hiring process, all job offers are contingent upon the successful completion of a background check and/or drug test.
Background Check: The background check may include, but is not limited to, verification of employment history, educational credentials, references, criminal history, and any other relevant information to determine your qualifications and suitability for the position. By submitting your application, you authorize our company or its designated agents to perform such checks.
Drug Test: As part of our pre-employment process, candidates may be required to undergo drug testing. The test will screen for the presence of illegal substances and will be conducted in accordance with applicable federal, state, and local laws. A positive test result or refusal to submit to the test may result in withdrawal of the job offer.
Confidentiality: All information obtained through the background check and/or drug test will be treated confidentially and used solely for the purpose of determining suitability for employment with Melanin Money Enterprises LLC. This information will not be disclosed to unauthorized personnel.
Acknowledgment and Consent: By applying for a position at Melanin Money Enterprises LLC, you acknowledge that you have read and understood this disclaimer. Furthermore, you consent to the performance of the necessary background check and drug test as a condition of employment.
Our company reserves the right to rescind an offer of employment or terminate employment based on information obtained through the background check or drug test, subject to applicable laws and regulations.
If you have any questions or concerns about this process, please contact [email protected]
This role sits at the intersection of:
- email marketing,
- customer engagement,
- lifecycle communication,
- retention,
- and client experience.
We are looking for someone who combines the technical execution skills of an email/lifecycle marketer with the emotional intelligence and customer-centered mindset of someone experienced in client engagement or customer success.
This is a highly collaborative, execution-focused role ideal for someone who understands lifecycle marketing and customer communication strategy, but is most energized by bringing campaigns, automations, and customer engagement initiatives to life through strong execution, thoughtful messaging, and continuous optimization.
This is not a traditional acquisition marketing role focused on paid ads or aggressive sales tactics. Instead, this role focuses on nurturing engagement, strengthening retention, supporting customer conversion journeys, and helping our clients feel informed, connected, and supported throughout their experience with Melanin Money.
Key Responsibilities
- Write, execute, and manage lifecycle email campaigns within HubSpot across onboarding, nurture, engagement, retention, renewal, and customer ascension journeys
- Write compelling email and SMS copy that aligns with Melanin Money's brand voice while driving engagement, customer connection, and lifecycle progression
- Build and maintain automated nurture sequences, onboarding flows, renewal campaigns, engagement campaigns, and customer communication automations
- Manage audience segmentation, CRM automations, communication scheduling, and lifecycle communication workflows
- Support customer engagement across email, SMS, and community platforms through thoughtful, intentional communication
- Help guide free community members toward deeper engagement, paid offerings, and customer conversion through nurture-based communication strategies
- Maintain communication calendars and proactively improve customer journey touchpoints across multiple audience segments
- Track campaign performance metrics, conduct A/B testing, and optimize communication effectiveness based on audience behavior and engagement data
- Review and quality assure all outgoing communication for clarity, tone, accuracy, functionality, and alignment with the Melanin Money brand
- Collaborate cross-functionally with the Client Success and Community teams to ensure communication remains cohesive, engaging, and customer-centered
Qualifications
- 3–5 years of experience in email marketing, lifecycle marketing, CRM marketing, client communications, customer engagement, or related fields
- Hands-on experience with HubSpot or similar CRM/email marketing platforms
- Strong writing and communication skills
- Experience building automations, segmentation, and nurture campaigns
- Strong organizational skills and attention to detail
- Ability to balance business goals with relationship-centered communication
Preferred Experience
- Membership, coaching, education, or community-based businesses
- HubSpot automation and lifecycle campaign management
- Customer retention and engagement initiatives
- Community platforms such as Circle
- Financial literacy, entrepreneurship, or personal finance industries
Tools You'll Use
HubSpot, Circle, Slack, Canva, Google Workspace, Zoom, Loom
Value Statement
Melanin Money Enterprises LLC is committed to creating an inclusive and collaborative workplace where innovation, accountability, excellence, and integrity are valued.
Background and Drug Test Disclaimer
Melanin Money Enterprises LLC is committed to providing a safe, productive, and ethical workplace for all employees. As part of our hiring process, all job offers are contingent upon the successful completion of a background check and/or drug test.
Background Check: The background check may include, but is not limited to, verification of employment history, educational credentials, references, criminal history, and any other relevant information to determine your qualifications and suitability for the position. By submitting your application, you authorize our company or its designated agents to perform such checks.
Drug Test: As part of our pre-employment process, candidates may be required to undergo drug testing. The test will screen for the presence of illegal substances and will be conducted in accordance with applicable federal, state, and local laws. A positive test result or refusal to submit to the test may result in withdrawal of the job offer.
Confidentiality: All information obtained through the background check and/or drug test will be treated confidentially and used solely for the purpose of determining suitability for employment with Melanin Money Enterprises LLC. This information will not be disclosed to unauthorized personnel.
Acknowledgment and Consent: By applying for a position at Melanin Money Enterprises LLC, you acknowledge that you have read and understood this disclaimer. Furthermore, you consent to the performance of the necessary background check and drug test as a condition of employment.
Our company reserves the right to rescind an offer of employment or terminate employment based on information obtained through the background check or drug test, subject to applicable laws and regulations.
If you have any questions or concerns about this process, please contact [email protected]
Skills
Professional ServicesMarketing