Senior Strategist
6 - 10 years
New York, NY
Full-time
Hybrid
1 month ago
About the role
Senior Strategist
Location: New York, NY
The Role:
As a Senior Strategist, you are responsible for the creation, management and implementation of day-to-day strategic initiatives on their account. You work closely with the other disciplines in delivering and exceeding client expectations.
What You Do:
• Partner with other strategic planning team members and other agency departments to ensure
that consumer insight is incorporated into marketing programs
• Help shape and implement strategic direction
• Use, understand, and execute various research methodologies to uncover key marketing
opportunities
• Sell strategy and creative executions by communicating consumer knowledge to client
• Positively impact the creative product through sharp insights and inspiration
• Partner with other departments to ensure consumer insight is incorporated into marketing
platforms
• Participate in creation of effective marketing campaigns
• Seek out and apply understanding of consumers’ relationship with the brand and marketing in the category to the development of brand strategy and creative
• Provide insight with aspects of strategy: qualitative, quantitative, behavioral and planning
• Assist in ensuring the quality of the creative brief and briefing process
• Build positive relationships with other departments and clients
• Share daily consumer news and trends with the Agency
• Mentor and guide more junior staff in their development and growth
• Participate in new business
• Any tasks as assigned
What You Bring:
• 3 - 4 years of agency experience
• Culturally plugged in; nimble, and mindful of the way culture is shifting within XX space
• Crisp thinker and communicator – verbally, visually and in writing
• Proactive, self-motivated and ability to navigate high volume
• Bachelor’s degree in a relevant area required (not necessarily advertising)
At McCann New York, each team member plays a significant role in our success. We recognize that our team members' contributions may extend beyond this job description. The job description is designed to outline primary responsibilities, qualifications, and role scope. It does not restrict team members or the organization to only those specified duties.
Location:
McCann New York team members must reside in or be willing to relocate to the New York Tristate area unless otherwise agreed upon by their manager and McCann New York’s Human Resources team. McCann New York is a hybrid workplace with three days in-office per week.
Salary Range:
The salary range for this position is: $95,000 - $110,000. Salary ranges depend on, among other factors, actual ranges for current/former employees in the subject position; the associated discipline market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.
How We Uphold McCann Values:
• Bravery: We embrace innovation and take thoughtful risks to drive bold ideas forward.
o We approach challenges with courage, resilience, and an openness to new ideas. We
encourage respectfully pushing boundaries, thinking outside the box, and proposing bold,
innovative solutions, even if they come with some risk. Being brave also means standing
up for what we believe in, respectfully challenging the status quo when necessary, and
speaking up for others.
• Integrity: We are honest, transparent, and hold ourselves accountable in all that we do.
o We consistently follow through on commitments, speak up when something feels off, and
communicate openly, even when it’s challenging. We take responsibility for our actions
and decisions, are willing to admit mistakes, and are always aiming to do the right thing.
By exemplifying integrity, we build trust within our teams and with our Clients, laying a
foundation of reliability and respect across all our interactions.
• Generosity: We create a collaborative, inclusive environment by supporting, celebrating, and
uplifting each other with kindness, compassion, and empathy.
o We go above and beyond for others, showing kindness and giving time and resources to
help our colleagues succeed. This includes sharing knowledge, mentoring, and being a
resource for others, as well as celebrating others’ accomplishments and contributions.We believe in creating a collaborative and supportive environment where we lift each
other up. Generosity also means being inclusive, welcoming diverse perspectives, and
showing empathy for others’ experiences and challenges.
Commitment to Diversity, Equity, and Inclusion:
The strength of our creative capability and innovative thinking has led to some of the world's most
celebrated, effective, game-changing work for top brands. Maximizing that strength means bringing together an extensive mix of socially, culturally, and cognitively diverse talent — and creating conditions where they feel empowered to boldly share the fullest expression of their unique worldview. We fiercely believe in the power of creativity and innovation to positively influence society and inspire greater equity and inclusion within the communities we serve. So, every day we deliberately and intentionally choose to embody our global philosophy of Conscious Inclusion and, in turn, fuel our mission to help brands earn a meaningful role in people's lives
Location: New York, NY
The Role:
As a Senior Strategist, you are responsible for the creation, management and implementation of day-to-day strategic initiatives on their account. You work closely with the other disciplines in delivering and exceeding client expectations.
What You Do:
• Partner with other strategic planning team members and other agency departments to ensure
that consumer insight is incorporated into marketing programs
• Help shape and implement strategic direction
• Use, understand, and execute various research methodologies to uncover key marketing
opportunities
• Sell strategy and creative executions by communicating consumer knowledge to client
• Positively impact the creative product through sharp insights and inspiration
• Partner with other departments to ensure consumer insight is incorporated into marketing
platforms
• Participate in creation of effective marketing campaigns
• Seek out and apply understanding of consumers’ relationship with the brand and marketing in the category to the development of brand strategy and creative
• Provide insight with aspects of strategy: qualitative, quantitative, behavioral and planning
• Assist in ensuring the quality of the creative brief and briefing process
• Build positive relationships with other departments and clients
• Share daily consumer news and trends with the Agency
• Mentor and guide more junior staff in their development and growth
• Participate in new business
• Any tasks as assigned
What You Bring:
• 3 - 4 years of agency experience
• Culturally plugged in; nimble, and mindful of the way culture is shifting within XX space
• Crisp thinker and communicator – verbally, visually and in writing
• Proactive, self-motivated and ability to navigate high volume
• Bachelor’s degree in a relevant area required (not necessarily advertising)
At McCann New York, each team member plays a significant role in our success. We recognize that our team members' contributions may extend beyond this job description. The job description is designed to outline primary responsibilities, qualifications, and role scope. It does not restrict team members or the organization to only those specified duties.
Location:
McCann New York team members must reside in or be willing to relocate to the New York Tristate area unless otherwise agreed upon by their manager and McCann New York’s Human Resources team. McCann New York is a hybrid workplace with three days in-office per week.
Salary Range:
The salary range for this position is: $95,000 - $110,000. Salary ranges depend on, among other factors, actual ranges for current/former employees in the subject position; the associated discipline market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.
How We Uphold McCann Values:
• Bravery: We embrace innovation and take thoughtful risks to drive bold ideas forward.
o We approach challenges with courage, resilience, and an openness to new ideas. We
encourage respectfully pushing boundaries, thinking outside the box, and proposing bold,
innovative solutions, even if they come with some risk. Being brave also means standing
up for what we believe in, respectfully challenging the status quo when necessary, and
speaking up for others.
• Integrity: We are honest, transparent, and hold ourselves accountable in all that we do.
o We consistently follow through on commitments, speak up when something feels off, and
communicate openly, even when it’s challenging. We take responsibility for our actions
and decisions, are willing to admit mistakes, and are always aiming to do the right thing.
By exemplifying integrity, we build trust within our teams and with our Clients, laying a
foundation of reliability and respect across all our interactions.
• Generosity: We create a collaborative, inclusive environment by supporting, celebrating, and
uplifting each other with kindness, compassion, and empathy.
o We go above and beyond for others, showing kindness and giving time and resources to
help our colleagues succeed. This includes sharing knowledge, mentoring, and being a
resource for others, as well as celebrating others’ accomplishments and contributions.We believe in creating a collaborative and supportive environment where we lift each
other up. Generosity also means being inclusive, welcoming diverse perspectives, and
showing empathy for others’ experiences and challenges.
Commitment to Diversity, Equity, and Inclusion:
The strength of our creative capability and innovative thinking has led to some of the world's most
celebrated, effective, game-changing work for top brands. Maximizing that strength means bringing together an extensive mix of socially, culturally, and cognitively diverse talent — and creating conditions where they feel empowered to boldly share the fullest expression of their unique worldview. We fiercely believe in the power of creativity and innovation to positively influence society and inspire greater equity and inclusion within the communities we serve. So, every day we deliberately and intentionally choose to embody our global philosophy of Conscious Inclusion and, in turn, fuel our mission to help brands earn a meaningful role in people's lives
Skills
Advertising ServicesAdvertising