Product Marketing Manager - Frontier Labs
Redwood City, CA
Full-time
Remote
1 month ago
About the role
About Snorkel
At Snorkel, we believe meaningful AI doesn’t start with the model, it starts with the data.
We’re on a mission to help enterprises transform expert knowledge into specialized AI at scale. The AI landscape has gone through incredible changes between 2015, when Snorkel started as a research project in the Stanford AI Lab, to the generative AI breakthroughs of today. But one thing has remained constant: the data you use to build AI is the key to achieving differentiation, high performance, and production-ready systems. We work with some of the world’s largest organizations to empower scientists, engineers, financial experts, product creators, journalists, and more to build custom AI with their data faster than ever before. Excited to help us redefine how AI is built? Apply to be the newest Snorkeler!
About The Team
Marketing at Snorkel is growing rapidly and anchored by high-ownership operators who lead independently, align cross-functionally, and consistently deliver outsized results. We partner across Sales, Product, Research, and the executive team to translate complex AI and data value into differentiated positioning, integrated programs, and field-ready enablement that accelerates growth. The culture is high standards, high autonomy, and high collaboration.
About The Role
Reporting to the Sr. Director of Product Marketing, the Product Marketing Manager, Frontier Labs will own the GTM execution for our frontier lab business. You will partner closely with Research, FDE, and frontier-facing sales teams to translate technical work into research-credible positioning, repeatable sales plays, and high-quality GTM programs that resonate with research and procurement leaders inside frontier labs. You will keep the frontier asset library (battlecards, technical one-pagers, decks, benchmark and eval narratives) sharp against a fast-moving market, and bring competitive and customer insight into every motion. This is a hands-on role for a product marketer who wants to operate at the frontier of AI alongside a world-class research and applied team.
About You
You are a product marketer with 5-8+ years of experience, including 2+ years on AI-native products, and a track record of delivering launches, enablement, and campaigns for technical buyers. You communicate complex technical value with clarity, partner credibly with research and engineering leaders, and use market and competitive insight to sharpen positioning and prioritize where to invest. You are fluent in the language of frontier AI: benchmarks, evals, RL, agentic systems, and the data behind them. You operate at startup speed without sacrificing quality.
Responsibilities
Requirements
Bonus Points For
Salary Range
$132,000 - $240,000 USD
Be Your Best at Snorkel
Joining Snorkel AI means becoming part of a company that has market proven solutions, robust funding, and is scaling rapidly—offering a unique combination of stability and the excitement of high growth. As a member of our team, you’ll have meaningful opportunities to shape priorities and initiatives, influence key strategic decisions, and directly impact our ongoing success. Whether you’re looking to deepen your technical expertise, explore leadership opportunities, or learn new skills across multiple functions, you’re fully supported in building your career in an environment designed for growth, learning, and shared success.
Snorkel AI is proud to be an Equal Employment Opportunity employer and is committed to building a team that represents a variety of backgrounds, perspectives, and skills. Snorkel AI embraces diversity and provides equal employment opportunities to all employees and applicants for employment. Snorkel AI prohibits discrimination and harassment of any type on the basis of race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local law. All employment is decided on the basis of qualifications, performance, merit, and business need.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
Personal Information Protection Notice for EU and UK Applicants
Snorkel AI and its subsidiaries and affiliates (“Company” or “We”) [operate/may operate] in many different countries. Some of these countries have laws related to the collection, use, transfer and disclosure of the personal information of individuals, including applicants. We take these obligations very seriously and are committed to protecting the privacy of our current and former applicants.
The purpose of this Personal Information Protection Notice for EU and UK Applicants (“Notice”) is to give applicants who are based in the EU and UK, (“EU and UK Applicants”) information about: what personal information we collect; how we collect, use and disclose that information and the legal grounds for us doing this; and their rights in respect of their personal information.
Snorkel AI is the data controller of your personal information and is responsible for how your personal information is processed.
This Notice does not form part of your application or any future contract of employment and may be updated at any time. We will provide you with a revised Notice if we make any substantial updates. It is important you read this Notice, so that you are aware of how and why we are using your personal information.
Before, during and after their application to the Company, including time spent on the Careers section of our website (located at https://snorkel.ai/company/ (“Snorkel Careers”) we may collect and process information about EU and UK Applicants. We refer to such information in this Notice as “EU and UK Personal Information.” We collect the following EU and UK Personal Information:
We ask that you avoid submitting Sensitive Information, unless such information is legally required and/or the Company requests you to submit such information.
Any information you submit through the Careers Site must be true, complete and not misleading. Submitting inaccurate, incomplete or misleading information may lead to a rejection of your application during the recruitment process or disciplinary action including immediate termination of your employment. In addition, it is your responsibility to ensure that the information you submit does not violate any third party’s rights.
If you provide us with personal information of a referee or any other individual as part of your application, it is your responsibility to obtain consent from that individual prior to providing the information to us.
We collect EU and UK Personal Information from the following sources:
Legal Basis for Processing
We Will Only Use EU And UK Personal Information When The Law Allows Us To. Most Commonly, We Will Use Your EU And UK Personal Information In The Following Circumstances
We may also use your EU and UK Personal Information in the following situations, which are likely to be rare:
In particular, we may use your Sensitive Information, such as health/medical information, in order to accommodate a disability or illness during the recruitment process, and reduce the risk of transmission of COVID-19 or other infectious diseases should you be visiting the Company offices, your diversity-related EU and UK Personal Information (such as race or ethnicity) in order to comply with legal obligations relating to diversity and anti-discrimination, and your criminal conviction data only where it is appropriate (given the role for which you are applying) and we are legally able to do so.
Purposes of Processing
We process EU and UK Personal Information for the following purposes:
There may be more than one purpose that justifies our use of your EU and UK Personal Information in any particular circumstance.
We will only use your EU and UK Personal Information for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If we need to use your EU and UK Personal Information for an unrelated purpose, we will notify you and explain the legal basis which allows us to do so.
If you fail to provide certain EU and UK Personal Information when requested, we may not be able to review your application, or we may be prevented from complying with our legal obligations.
Disclosures to third parties
We share EU and UK Personal Information with the following unaffiliated third parties:
The Company may disclose EU and UK Personal Information throughout the world to fulfill the purposes described above. This may include transferring EU and UK Personal Information to other countries (including countries other than where an EU or UK Applicant is based and located outside the European Economic Area (“EEA”) and UK) that have different data protection regimes and which are not deemed to provide an adequate level of protection for EU and UK Personal Information. To ensure that EU and UK Personal Information is sufficiently protected when transferred outside the EEA and UK the Company has put in place protective measures. Further information regarding the Company’s protective measures is available from our Data Protection Officer.
The Company will take appropriate measures to protect EU and UK Personal Information that are consistent with applicable privacy and data security laws and regulations, including requiring service providers to use appropriate measures to protect the confidentiality and security of EU and UK Personal Information.
Access to EU and UK Personal Information within the Company will be limited to those who have a need to know the information for the purposes described above, and may include personnel in HR, IT, Compliance, Legal, Finance and Accounting. Such personnel will generally have access to EU and UK Applicants’ business contact information such as name, desired position, telephone number, postal address and email address.
The Company has put in place procedures to deal with any suspected data security breach and will notify you and any applicable regulator of a suspected breach of your EU and UK Personal Information where we are legally required to do so.
The Company’s retention periods for EU and UK Personal Information are based on business needs and legal requirements. We retain EU and UK Personal Information for as long as is necessary for the processing purpose(s) for which the information was collected, as set out in this Notice, and any other permissible, related purposes. For example, we may retain certain information to comply with regulatory requirements regarding the retention of such data, or in the event a litigation hold is imposed.
At Snorkel, we believe meaningful AI doesn’t start with the model, it starts with the data.
We’re on a mission to help enterprises transform expert knowledge into specialized AI at scale. The AI landscape has gone through incredible changes between 2015, when Snorkel started as a research project in the Stanford AI Lab, to the generative AI breakthroughs of today. But one thing has remained constant: the data you use to build AI is the key to achieving differentiation, high performance, and production-ready systems. We work with some of the world’s largest organizations to empower scientists, engineers, financial experts, product creators, journalists, and more to build custom AI with their data faster than ever before. Excited to help us redefine how AI is built? Apply to be the newest Snorkeler!
About The Team
Marketing at Snorkel is growing rapidly and anchored by high-ownership operators who lead independently, align cross-functionally, and consistently deliver outsized results. We partner across Sales, Product, Research, and the executive team to translate complex AI and data value into differentiated positioning, integrated programs, and field-ready enablement that accelerates growth. The culture is high standards, high autonomy, and high collaboration.
About The Role
Reporting to the Sr. Director of Product Marketing, the Product Marketing Manager, Frontier Labs will own the GTM execution for our frontier lab business. You will partner closely with Research, FDE, and frontier-facing sales teams to translate technical work into research-credible positioning, repeatable sales plays, and high-quality GTM programs that resonate with research and procurement leaders inside frontier labs. You will keep the frontier asset library (battlecards, technical one-pagers, decks, benchmark and eval narratives) sharp against a fast-moving market, and bring competitive and customer insight into every motion. This is a hands-on role for a product marketer who wants to operate at the frontier of AI alongside a world-class research and applied team.
About You
You are a product marketer with 5-8+ years of experience, including 2+ years on AI-native products, and a track record of delivering launches, enablement, and campaigns for technical buyers. You communicate complex technical value with clarity, partner credibly with research and engineering leaders, and use market and competitive insight to sharpen positioning and prioritize where to invest. You are fluent in the language of frontier AI: benchmarks, evals, RL, agentic systems, and the data behind them. You operate at startup speed without sacrificing quality.
Responsibilities
- GTM execution: Execute launches for frontier-facing offerings end-to-end, from positioning and messaging through asset development, enablement, and post-launch iteration, in close partnership with Research, Product, and Sales.
- Sales enablement: Build and maintain the frontier enablement portfolio (decks, technical one-pagers, talk tracks, battlecards, demo and benchmark narratives) as a single source of truth, and develop repeatable sales plays tailored to research, evals/safety, and data procurement personas inside frontier labs.
- Campaign & ABM partnership: Partner cross-functionally to develop integrated campaigns and ABM programs targeting frontier accounts. Drive continuous iteration based on pipeline signal and ensure product narrative is integrated across channels.
- Competitive & market intelligence: Own competitive intelligence for the frontier space, maintain sales assets, track lab-side moves, and surface insights that shape positioning, roadmap input, and field strategy.
- Research-credible content: Partner with Research to develop external content (benchmark and eval reports, technical blog posts, partnership announcements, co-marketing assets) that supports deal acceleration, sharpens positioning, and establishes Snorkel as a credible peer to frontier research teams.
- GTM operations: Own and manage the intake process for frontier-lab-focused GTM and field requests, prioritize against revenue and strategic impact, and ensure the right asset, message, or play reaches the right audience with quality and speed.
Requirements
- Years of experience: 5-8+ years in product marketing, technical marketing, or related fields, including 2+ years focused on AI-native products.
- Messaging & positioning: Deep expertise defining differentiated positioning and compelling product narratives, and integrating them into high-impact marketing across the funnel.
- Technical communication: A seasoned communicator who can translate complex technical concepts for research, technical, and business audiences into high-impact storytelling, with comfort presenting to and writing for researcher-grade readers.
- Execution excellence: Demonstrated ability to maintain quality and consistency across multiple workstreams while operating at the speed of an AI-native, high-growth environment.
- Enablement: Proven success building sales plays and enablement assets (battlecards, one-pagers, decks) in B2B startup or scale-up environments, ideally for technical buyers.
- Campaign & ABM: Hands-on experience contributing to integrated campaigns and ABM programs in close partnership with demand gen, especially against small, concentrated technical buyer sets.
- Competitive intelligence: Track record of running a competitive intel function: sourcing signal, synthesizing insights, and arming the field with materials that win deals.
- Data-driven: Analytical product marketer who combines 0-to-1 launch leadership with a disciplined approach to tracking KPIs and performance metrics.
Bonus Points For
- Frontier AI fluency: Working knowledge of frontier model development (benchmarks, evals, RL, post-training, agentic systems) and the data and environments behind them.
- Technical or research background: Background in ML research, technical writing, developer relations, or product marketing for ML platforms, dev tools, or research-grade products.
- Location: Based in or near San Francisco.
- AI fluency in your craft: Experience leveraging AI to augment your own work, with a high bar for taste.
Salary Range
$132,000 - $240,000 USD
Be Your Best at Snorkel
Joining Snorkel AI means becoming part of a company that has market proven solutions, robust funding, and is scaling rapidly—offering a unique combination of stability and the excitement of high growth. As a member of our team, you’ll have meaningful opportunities to shape priorities and initiatives, influence key strategic decisions, and directly impact our ongoing success. Whether you’re looking to deepen your technical expertise, explore leadership opportunities, or learn new skills across multiple functions, you’re fully supported in building your career in an environment designed for growth, learning, and shared success.
Snorkel AI is proud to be an Equal Employment Opportunity employer and is committed to building a team that represents a variety of backgrounds, perspectives, and skills. Snorkel AI embraces diversity and provides equal employment opportunities to all employees and applicants for employment. Snorkel AI prohibits discrimination and harassment of any type on the basis of race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local law. All employment is decided on the basis of qualifications, performance, merit, and business need.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
Personal Information Protection Notice for EU and UK Applicants
- Introduction
Snorkel AI and its subsidiaries and affiliates (“Company” or “We”) [operate/may operate] in many different countries. Some of these countries have laws related to the collection, use, transfer and disclosure of the personal information of individuals, including applicants. We take these obligations very seriously and are committed to protecting the privacy of our current and former applicants.
The purpose of this Personal Information Protection Notice for EU and UK Applicants (“Notice”) is to give applicants who are based in the EU and UK, (“EU and UK Applicants”) information about: what personal information we collect; how we collect, use and disclose that information and the legal grounds for us doing this; and their rights in respect of their personal information.
Snorkel AI is the data controller of your personal information and is responsible for how your personal information is processed.
This Notice does not form part of your application or any future contract of employment and may be updated at any time. We will provide you with a revised Notice if we make any substantial updates. It is important you read this Notice, so that you are aware of how and why we are using your personal information.
- What Information We Collect About EU and UK Applicants
Before, during and after their application to the Company, including time spent on the Careers section of our website (located at https://snorkel.ai/company/ (“Snorkel Careers”) we may collect and process information about EU and UK Applicants. We refer to such information in this Notice as “EU and UK Personal Information.” We collect the following EU and UK Personal Information:
- Personal Details: Name, home contact details (email, phone numbers, physical address) languages(s) spoken, gender, date of birth, national identification number, social security number, disability status, emergency contact information and photograph;
- Documentation Required under Immigration Laws: Citizenship and passport data, details of residency or work permit;
- Talent Management Information: Details contained in letters of application and resume/CV (previous employment background, education history, professional qualifications and memberships, language and other relevant skills, certification, certification expiration dates), information necessary to complete a background check, information relating to references such as referees’ names and contact details, details on performance management ratings, development programs planned and attended, e-learning programs, performance and development reviews, willingness to relocate, driver’s license information, and information used to populate employee biographies;
- Any other information you provide to us: such as current salary, desired salary, employment preferences; and
- Sensitive Information: EU and UK Personal Information revealing racial or ethnic origin, political opinions, religious or philosophical beliefs, or trade union membership, and the processing of genetic data or biometric data for the purpose of uniquely identifying a natural person, data concerning health or data concerning a person’s sex life or sexual orientation, and criminal conviction data. Data concerning health may include your body temperature, health symptoms and other screening information in connection with the Company’s health and safety plans and protocols, including screening required to access Company offices/facilities and other measures designed to prevent the transmission of COVID-19 or other infectious diseases.
We ask that you avoid submitting Sensitive Information, unless such information is legally required and/or the Company requests you to submit such information.
Any information you submit through the Careers Site must be true, complete and not misleading. Submitting inaccurate, incomplete or misleading information may lead to a rejection of your application during the recruitment process or disciplinary action including immediate termination of your employment. In addition, it is your responsibility to ensure that the information you submit does not violate any third party’s rights.
If you provide us with personal information of a referee or any other individual as part of your application, it is your responsibility to obtain consent from that individual prior to providing the information to us.
- Sources of EU and UK Personal Information
We collect EU and UK Personal Information from the following sources:
- EU and UK Applicants: in person, online, by telephone, or in written correspondence and forms;
- Third-party websites: where you can apply for jobs at the Company;
- Previous employers and other referees: in the form of employment references;
- Background and credit check vendors: as part of the recruitment process;
- Employment agencies and recruiters; and
- Providers of sanctions and “politically exposed persons” screening lists.
- How we use and disclose EU and UK Personal Information
Legal Basis for Processing
We Will Only Use EU And UK Personal Information When The Law Allows Us To. Most Commonly, We Will Use Your EU And UK Personal Information In The Following Circumstances
- where it is necessary in order to take steps at your request prior to entering into an employment contract;
- where it is necessary to comply with a legal obligation (including, in respect of Sensitive Information, obligations under employment law) on us; and
- where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests. For example, the Company has a legitimate interest in conducting certain background checks on applicants to ensure that it is offering employment to those individuals whom it considers are most likely to be successful when working for the Company.
We may also use your EU and UK Personal Information in the following situations, which are likely to be rare:
- where it is necessary to protect your (or someone else's) vital interests (and, in the case of Sensitive Information, where you are incapable of consenting);
- where it is necessary for us to defend, prosecute or make a claim against you, us or a third party; and
- in the case of Sensitive Information, where you have made the information public.
In particular, we may use your Sensitive Information, such as health/medical information, in order to accommodate a disability or illness during the recruitment process, and reduce the risk of transmission of COVID-19 or other infectious diseases should you be visiting the Company offices, your diversity-related EU and UK Personal Information (such as race or ethnicity) in order to comply with legal obligations relating to diversity and anti-discrimination, and your criminal conviction data only where it is appropriate (given the role for which you are applying) and we are legally able to do so.
Purposes of Processing
We process EU and UK Personal Information for the following purposes:
- Managing Workforce: Managing recruitment and assessing your suitability, capabilities and qualifications for a job with us, processing your application and performing background checks if we offer you a job, such as credit checks, anti-fraud checks and checks to prevent fraud and money laundering;
- Communications: Facilitating communication with you regarding your application;
- Taking legal action: Pursuing legal rights and remedies, defending litigation and managing any internal complaints or claims, conducting investigations and complying with internal policies and procedures; and
- Compliance and safety: Complying with legal (including, in respect of Sensitive Information, obligations under employment law) and other requirements, such as record-keeping and reporting obligations, conducting audits, compliance with government inspections and other requests from government or other public authorities, responding to legal process such as subpoenas. This includes complying with applicable public health guidelines and requirements related to the prevention and control of COVID-19 or other infectious diseases, as well as ensuring the health and safety of employees by controlling access to and monitoring our physical premises (e.g. by requiring health screenings to access Company offices/facilities).
There may be more than one purpose that justifies our use of your EU and UK Personal Information in any particular circumstance.
We will only use your EU and UK Personal Information for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If we need to use your EU and UK Personal Information for an unrelated purpose, we will notify you and explain the legal basis which allows us to do so.
If you fail to provide certain EU and UK Personal Information when requested, we may not be able to review your application, or we may be prevented from complying with our legal obligations.
Disclosures to third parties
We share EU and UK Personal Information with the following unaffiliated third parties:
- Service Providers: Companies that provide products and services to the Company such as human resources services, IT systems suppliers and support and background check providers, recruiters and headhunters, and hosting service providers; and
- Public and Governmental Authorities: Entities that regulate or have jurisdiction over the Company such as regulatory authorities, public bodies, and judicial bodies, including to meet national security or law enforcement requirements.
- Transfer of EU and UK Personal Information
The Company may disclose EU and UK Personal Information throughout the world to fulfill the purposes described above. This may include transferring EU and UK Personal Information to other countries (including countries other than where an EU or UK Applicant is based and located outside the European Economic Area (“EEA”) and UK) that have different data protection regimes and which are not deemed to provide an adequate level of protection for EU and UK Personal Information. To ensure that EU and UK Personal Information is sufficiently protected when transferred outside the EEA and UK the Company has put in place protective measures. Further information regarding the Company’s protective measures is available from our Data Protection Officer.
- Data Security
The Company will take appropriate measures to protect EU and UK Personal Information that are consistent with applicable privacy and data security laws and regulations, including requiring service providers to use appropriate measures to protect the confidentiality and security of EU and UK Personal Information.
Access to EU and UK Personal Information within the Company will be limited to those who have a need to know the information for the purposes described above, and may include personnel in HR, IT, Compliance, Legal, Finance and Accounting. Such personnel will generally have access to EU and UK Applicants’ business contact information such as name, desired position, telephone number, postal address and email address.
The Company has put in place procedures to deal with any suspected data security breach and will notify you and any applicable regulator of a suspected breach of your EU and UK Personal Information where we are legally required to do so.
- Data Retention
The Company’s retention periods for EU and UK Personal Information are based on business needs and legal requirements. We retain EU and UK Personal Information for as long as is necessary for the processing purpose(s) for which the information was collected, as set out in this Notice, and any other permissible, related purposes. For example, we may retain certain information to comply with regulatory requirements regarding the retention of such data, or in the event a litigation hold is imposed.
Skills
Marketing and SalesVenture Capital and Private Equity Principals